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Mobile Value Added Services - China - Sample


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The mobile value added services (MVAS) market in China is valued at 18.2 bn in 2008 it is expected to reach INR 34.5 bn in 2011.

Netscribes’ report begins with a snapshot of China’s mobile market. It analyses the MVAS value chain and provides information regarding the popular MVAS services. Market entry procedure describes entry procedure for a foreign investor in the Chinese MVAS market. The report also highlights key government regulations. Market overview gives a brief overview of the existing scenario with market size and growth figures as well as data for VAS’s share of total revenue of major mobile operators. An analysis of drivers reveals that increasing mobile penetration, growing popularity of mobile entertainment, rising income levels, declining ARPU and introduction of 3G is driving growth in this sector. The key challenges identified include dependency on telecom operators, competition from free WAP sites, and billing and transmission failures. The competitive landscape profiles the major players in this sector. The report also provides details regarding the key developments in this sector.

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Mobile Value Added Services - China - Sample

  1. 1. Mobile Value Added Services - China January 2010
  2. 2. Executive Summary MVAS market in China is valued at USD XX bn in 20- -; expected to reach USD YY bn by 20- - At present, a% of the mobile consumers are using mobile value-added services Market SMS and Caller Ring Back Tones (CRBT) are the two most popular MVAS services in China MVAS providers rely primarily on mobile operators to provide billing and collection services Drivers: – PLE Increasing mobile penetration Challenges: – MVAS providers are highly dependent Drivers & Challenges – – – – M Growing popularity of mobile entertainment A Rising income levels S Declining ARPU Introduction of 3 G on telecom operators – Competition from free WAP sites – Billing and transmission failures Market comprises of four types of MVAS players Internet Portal Pure MVAS Players Telecom Operators Niche Service Provider Operators Competition Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Company 7 Company 8 MVAS firms also face competition from free WAP portals Relationship between mobile operators & MVAS firms is changing from cooperation to competition MOBILE VALUE ADDED SERVICES – CHINA.PPT 2
  3. 3. •Introduction •Value Chain and Services •Market Entry Procedure •Government Regulations •Market Overview •Drivers & Challenges •Competition •Key Developments MOBILE VALUE ADDED SERVICES – CHINA.PPT 3
  4. 4. The Chinese mobile market has the world’s largest subscriber base and it is growing at a% annually Mobile Market in China Mobile Subscribers •The Chinese market has three mobile mn operators with China Mobile dominating: 800 b% zz LE Company A yy 600 Company B xx P 400 Company C M 200 •Total Revenues: China’s three main telecom A firms attained a combined revenue of USD XYZ 0 S bn in 20-- 2006 2007 2008 •Total Subscribers: ABC mn (20--) Wireless Operators Market Share (20--) Mobile subscribers account for ab% of total subscriber base Company C z •Prepaid to Postpaid ratio - a:b Company B •Projections 2010: y Telecom business volume: xy% growth Business revenue: c % growth AB mn mobile subscribers x Company A Source: MOBILE VALUE ADDED SERVICES – CHINA.PPT 4
  5. 5. MVAS is growing at b% annually as operators diversify revenues from non-voice services to offset declining ARPU Market Overview Market Size and Growth • Mobile operators in China have been aggressively USD bn promoting MVAS to offset the decline in Average Revenue Per User (ARPU), which is predominantly 40 z LE voice-based revenue 30 xy% P • At present, a % of mobile consumers use MVAS y 20 • SMS and Caller Ring Back Tones (CRBT) are the two M x most popular MVAS Services in China 10 % Revenue 2008 SMS CRBT Company A ab% de% SA Company B bc% ef% 0 2006 2008 VAS’s Share of Total Revenue 2011 Company A • Advanced MVAS services based on WAP/ Company B MMS/Java/BREW platforms are also becoming Company C b% e% popular • Currently, China’s mobile operators deliver their services through 2 & 2.5G wireless standards d% MVAS market in China is evolving from 2G services to 2.5G a% and will continue with 3G standards • MVAS providers rely primarily on mobile operators to n/a c% provide billing and collection services 2007 2008 Source: MOBILE VALUE ADDED SERVICES – CHINA.PPT 5
  6. 6. Drivers - Summary Growing popularity of Mobile Increasing Mobile Penetration Rising Income levels Entertainment Demand Side Drivers Supply Side Declining ARPU Introduction of 3G MOBILE VALUE ADDED SERVICES – CHINA.PPT 6
  7. 7. Challenges - Summary MVAS providers are highly dependent on telecom operators Challenges Competition from free WAP Billing and Transmission Failures sites MOBILE VALUE ADDED SERVICES – CHINA.PPT 7
  8. 8. Major Players (3/8) Player Business Description Company 1 • It provides a wide range of entertainment services • It offers a variety of games via the mobile platforms LE • It provides its products and services in over XY companies, covering over AB countries or regions Company 2 P • It develops and distributes wireless games and other entertainment applications across a M range of platforms which include SMS, WAP over GPRS, BREW and Java Company 3 A • Its portfolio is based on original content as well as joint development with content partners S • The company was founded in 20-- and is based in Location 1, China • It is online distributor of music and music-related products such as ringtones, ring-back- tones, and true-tones to mobile users in China • The company primarily operates in Location A, Location B and Location C • It is headquartered in Location Y and employs around X people • It merged with web-based online video portal ABC Limited in Nov 20-- Financials: • It recorded revenues of USD XYZ mn and an operating loss of USD ABC mn in the 20-- Source: MOBILE VALUE ADDED SERVICES – CHINA.PPT 8
  9. 9. Thank you for the attention The Mobile Value Added Services – China report is part of Netscribes’ Telecom Industry Series. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA Gagan Uppal Phone: +65 8448 0449 Phone: +91 98364 71499 E-Mail: E-Mail: About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. MOBILE VALUE ADDED SERVICES – CHINA.PPT 9