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Mobile Internet Market – India
February 2014
2MOBILE INTERNET MARKET IN INDIA 2014.PPT
Executive Summary
Drivers:
Market
Overview
Drivers &
Challenges
Market Trends
Co...
3MOBILE INTERNET MARKET IN INDIA 2014.PPT
•Macroeconomic Indicators
•Introduction
•Market Overview
•Drivers & Challenges
•...
4
Economic Indicators (-/-)
11
12
13
14
15
d1
c1
b1
a1
INR tn
Q4
c4
b4
a4
Q3
c3
b3
Q1
a2
b2
a3
Q2
d2
c2
2013-142012-132011...
5MOBILE INTERNET MARKET IN INDIA 2014.PPT
Introduction
• Mobile internet provides access to an abundance of circumstantial...
6
• Mobile Internet market is expected grow at a CAGR of around a41% owning to increased use of service1 and
service2
 Se...
7MOBILE INTERNET MARKET IN INDIA 2014.PPT
Quarterly addition of wireless data subscribers has been
falling in recent times...
8MOBILE INTERNET MARKET IN INDIA 2014.PPT
Drivers & Challenges – Summary
Drivers
Colossal Wireless Subscriber Base
Soaring...
9MOBILE INTERNET MARKET IN INDIA 2014.PPT
Market Trends (-/-)
• TextText TextText TextText TextText TextText TextText Text...
10
SAMPLEKey Ratios of Top 4 Companies – Operational Basis (FY 2013) (1/3)
Competitive Benchmarking (2/5)
0
%
Va Tech Waba...
11
SAMPLE
Public: Domestic Company – Company 1
(1/4)
Key People
Products and Services
Company Information Offices and Cent...
12
SAMPLEFinancial Snapshot Key Ratios
Financial Summary
• The company incurred a net loss of INR - bn in FY 2013, as comp...
13
SAMPLEKey Business Segments Key Geographic Segments
Business Highlights
Description News
Overview
• Operates as a civil...
14
SAMPLEPublic: Domestic Company – Company 1 (4/4)
TO
WS
MOBILE INTERNET MARKET IN INDIA 2014.PPT
15
SAMPLEPrivate: Domestic Company – Company 2 (1/5)
Key People
Products and Services
Company Information Offices and Cent...
16
SAMPLEShareholders of the Company as on 28.09.2012 Ownership Structure
Name No. of Shares held
Doshion Private Ltd.
Veo...
17
SAMPLEFinancial Snapshot Key Ratios
Improved Decline
Financial Summary
• The company earned a net profit of INR - mn in...
18
SAMPLEBusiness Highlights
Description News
Overview
• Company 2 aims at executing small, medium & large size EPC Projec...
19
SAMPLE
Private: Domestic Company – Company 2 – SWOT Analysis
(5/5)
TO
WS
MOBILE INTERNET MARKET IN INDIA 2014.PPT
20MOBILE INTERNET MARKET IN INDIA 2014.PPT
Enterprise mobility is witnessing major growth in India
leading to enhanced sco...
21MOBILE INTERNET MARKET IN INDIA 2014.PPT
SWOT Analysis of Mobile Internet Market
SWOT
Analysis
Strengths
•Text text text...
22MOBILE INTERNET MARKET IN INDIA 2014.PPT
Strategic Recommendations (-/-)
•Companies need to focus on specific1 and speci...
23MOBILE INTERNET MARKET IN INDIA 2014.PPT
Consumer Insights – Mobile Internet Usage Survey (-/-)
Data Service Selection C...
24
Appendix
Ratio Calculations
Operating Margin
(Operating
Income/Revenues)*100
Net Margin (Net Profit / Revenues) *100
Pr...
25
Sources of Information
Open Sources
Premium Databases
Company WebsitesAnnual Reports of Companies
Online Water Sector M...
26MOBILE INTERNET MARKET IN INDIA 2014.PPT
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Mobile internet market in india 2014 - Sample

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Abstract:
Netscribes’ latest market research report titled Mobile Internet Market in India 2014 highlights the dynamics of the domestic mobile Internet market. Mobile Internet services provide access to an abundance of circumstantially appropriate information available on the World Wide Web across a range of mobile devices covering multiple wireless networks. A variety of mobile devices such as smartphones, featurephones, tablets and broadband modems can take advantage of mobile data services for a host of purposes such as web surfing, emails, video and music streaming, file download and upload, and various mobile applications, among others. Due to the growing mobile devices usage and busy lifestyles of consumers, the need for Internet on-the-go has attained priority status.
3G services generate one third of the total mobile data, the majority of which comes from the metro cities and other urban areas in India. At the same time, almost 50% of India’s smartphone users still use 2G services. The overall number of people using smartphones to access the Internet in India rose by around 137% in 2013. This has also led to increased demand for mobile apps and game usage, factors that indirectly influence mobile web usage within the country. With India taking steady steps towards the maturity of 3G services, along with the greater adoption of 4G services, the market provides significant opportunities for associated products. Hence, mobile Internet market in India is poised for dynamic growth in the coming years.

Coverage
• Overview of the mobile Internet market in India and forecasted market size data over 2012 to 2017
• Service Provider-wise Mobile Internet Subscriber Base in 2012 and 2013 and Service Provider wise Internet Access via Wireless Devices in 2013
• Qualitative analysis of the major drivers and challenges affecting the market
• Market dynamics through major trends and opportunities
• Analysis of the competitive landscape and detailed profiles of major public and private players
• Consumers’ mobile Internet usage and preferences

Why Buy
• Get a broad understanding of the mobile Internet market in India, the dynamics of the market and current state of the same
• Be informed regarding the major trends for mobile Internet market and the prime areas of opportunity
• Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market
• Understand major competitors’ business, market dynamics, and respond accordingly
• Make more informed business decisions with the help of insightful recommendations provided to succeed in the market

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Mobile internet market in india 2014 - Sample

  1. 1. Mobile Internet Market – India February 2014
  2. 2. 2MOBILE INTERNET MARKET IN INDIA 2014.PPT Executive Summary Drivers: Market Overview Drivers & Challenges Market Trends Competitive Landscape  Mobile internet subscriber base stood at x1 mn in India, as of month1 20--  As of 20--, x2% of the total internet usage originated from mobile devices Reduction in Data Tariff Abolition of Data Cap Flexible Data Packs Challenges: Major Players Bharti Airtel Ltd. Idea Cellular Ltd. Reliance Communications Ltd. Bharat Sanchar Nigam Ltd. Tata Teleservices Ltd. Vodafone India Ltd.  Inferior or Inconsistent Services  Low Smartphone & Tablet Penetration in Rural Areas  Affordability of Next Generation Mobile Networks  Colossal Wireless Subscriber Base  Soaring Adoption of Mobile Devices and Reduction in their Prices  Increase in Disposable Income and Economic Advancement  Growing Demand for Content-Rich Applications & Services
  3. 3. 3MOBILE INTERNET MARKET IN INDIA 2014.PPT •Macroeconomic Indicators •Introduction •Market Overview •Drivers & Challenges •Market Trends •Competitive Landscape •Market Opportunities •Strategic Recommendations •Consumer Insights •Appendix
  4. 4. 4 Economic Indicators (-/-) 11 12 13 14 15 d1 c1 b1 a1 INR tn Q4 c4 b4 a4 Q3 c3 b3 Q1 a2 b2 a3 Q2 d2 c2 2013-142012-132011-122010-11 GDP at Factor Cost: Quarterly Inflation Rate: Monthly 0.0 0.5 1.0 1.5 2.0 % Aug 2013 - Sep 2013 r Jul 2013 - Aug 2013 q Jun 2013 - Jul 2013 p Oct 2013 - Nov 2013 t Sep 2013 - Oct 2013 s MOBILE INTERNET MARKET IN INDIA 2014.PPT
  5. 5. 5MOBILE INTERNET MARKET IN INDIA 2014.PPT Introduction • Mobile internet provides access to an abundance of circumstantially appropriate information available on the World Wide Web through a number of mobile devices functioning across multiple wireless networks  The concept incorporates data-optimized telecom networks and takes advantage of pre-establish web resources as an execution platform  Presentation schema of the readily-available web content adapts to multi-device communications enabled by wireless data gateways • Variety of purposes such as smartphones, featurephones, tablets or USB modems can take advantage of mobile data services for web surfing, emails, media streaming, file download and upload, and mobile applications, among others • Numerous Web-based technologies have emerged in recent times for delivery of mobile internet services efficiently  They include modern web-based software and web 2.0 community-generated applications • With the growing usage of mobile devices prompted by the busy modern-day lifestyles of consumers, there is an increasing need for on-the-go internet-based services Mobile Internet – Overview Internet Access Technologies Technology Description Internet via Phone Line Internet access via 56 Kbps modems connected to fixed phone connections using public switched telephone network (PSTN) Internet via LAN (Local Area Network) Internet access via Ethernet cables using LAN by individual ISPs in the area Internet Over Cable TV Line Cable TV service providers providing Internet access via the same line Wireless Internet access via wireless frequency channels by various ISPs Mobile Internet Internet access via cellular networks using 2G, 3G and 4G technology
  6. 6. 6 • Mobile Internet market is expected grow at a CAGR of around a41% owning to increased use of service1 and service2  Service providers are offering service3 at better factor1 and in smaller factor2 leading to increased adoption of mobile broadband services  Services4, however, remain popular in area1 largely due to factor3 in the area2 • Tech1 subscriber base in India was around a42 mn in 201- and is expected to double by 201- • At present, mobile operators make around a43% of their total revenue from data services MOBILE INTERNET MARKET IN INDIA 2014.PPT Popularity of tech2 is largely restricted to area3, but is expected to gain traction in area4 with factor8 Market Overview – India (-/-) Mobile Internet Access – Market Size +a9% INR bn SAMPLE
  7. 7. 7MOBILE INTERNET MARKET IN INDIA 2014.PPT Quarterly addition of wireless data subscribers has been falling in recent times due to factor1 within the sector Market Overview – India (-/-) • TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText • TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText • TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText Quarterly Mobile Internet Subscriber Base – Market Size and Growth mn X2% Total Wireless Data SubscribersQuarterly Addition SAMPLE
  8. 8. 8MOBILE INTERNET MARKET IN INDIA 2014.PPT Drivers & Challenges – Summary Drivers Colossal Wireless Subscriber Base Soaring Adoption of Mobile Devices and Reduction in their Prices Increase in Disposable Income and Economic Advancement Growing Demand for Content-Rich Applications & Services Changing Demographics and Consumer Behaviour Challenges Inferior or Inconsistent Services Low Smartphone & Tablet Penetration in Rural Areas Affordability of Next Generation Mobile Networks
  9. 9. 9MOBILE INTERNET MARKET IN INDIA 2014.PPT Market Trends (-/-) • TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText x1 • TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText • TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText • TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText TextText x2 Trend1
  10. 10. 10 SAMPLEKey Ratios of Top 4 Companies – Operational Basis (FY 2013) (1/3) Competitive Benchmarking (2/5) 0 % Va Tech Wabag d2 d1 Thermax c2 c1 SPML b2 b1 Ion Exchange a2 a1 Net MarginOperating Margin • Va Tech Wabag recorded operating margin of -%, higher than that of Ion Exchange, Thermax and SPML which recorded operating margin of -%, - and -% respectively • Thermax however recorded the highest net margin of -% higher than that of Ion Exchange, SPML and Va Tech Wabag which recorded net margins of -%, -% and -% respectively MOBILE INTERNET MARKET IN INDIA 2014.PPT
  11. 11. 11 SAMPLE Public: Domestic Company – Company 1 (1/4) Key People Products and Services Company Information Offices and Centres – India Corporate Address Tel No. Fax No. Website Year of Incorporation Ticker Symbol Stock Exchange Category Products/Services Sectors (EPC) Name Designation Head Office MOBILE INTERNET MARKET IN INDIA 2014.PPT
  12. 12. 12 SAMPLEFinancial Snapshot Key Ratios Financial Summary • The company incurred a net loss of INR - bn in FY 2013, as compared to net profit of INR - bn in FY 2012 • The company reported total income of INR - bn in FY 2013, registering a decrease of -% over FY 2012 • The company earned an operating margin of -% in FY 2013, a decrease of - percentage points over FY 2012 • The company reported debt to equity ratio of - in FY 2013, an increase of - % over FY 2012 Key Financial Performance Indicators Indicators Value (17/01/2014) Market Capitalization (INR mn) Total Enterprise Value (INR mn) EPS (INR) PE Ratio (Absolute) Particulars y-o-y change (2013-12) 2013 2012 2011 2010 Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved Decline Net Profit/LossTotal Income 0 2010 s1 t1 INR bnINR bn 2013 t4 s4 2012 s3 t3 2011 s2 t2 Public: Domestic Company – Company 1 (2/4) MOBILE INTERNET MARKET IN INDIA 2014.PPT
  13. 13. 13 SAMPLEKey Business Segments Key Geographic Segments Business Highlights Description News Overview • Operates as a civil engineering construction company in India • Involved in x1, x2, x3, x4, x5 • Engages in oil exploration and realty development businesses • Has initiated talks with investors to sell up to x6 • Intends to amalgamate its x7 • Creditors have approved a x8 Certifications • It is the only Indian Construction Company to have been accredited with ISO 9001 certification for all fields of Civil Engineering Works, including design 0% g1 2013 Construction and Engineering 0% 2013 f4 e4 2012 f3 e3 2011 f2 e2 2010 f1 e1 OverseasIndia Public: Domestic Company – Company 1 (3/4) MOBILE INTERNET MARKET IN INDIA 2014.PPT
  14. 14. 14 SAMPLEPublic: Domestic Company – Company 1 (4/4) TO WS MOBILE INTERNET MARKET IN INDIA 2014.PPT
  15. 15. 15 SAMPLEPrivate: Domestic Company – Company 2 (1/5) Key People Products and Services Company Information Offices and Centres – India Category Products/Services Water and Wastewater Management Name Designation Ahmedabad Corporate Address Tel No. Fax No. Website Year of Incorporation Head Office MOBILE INTERNET MARKET IN INDIA 2014.PPT
  16. 16. 16 SAMPLEShareholders of the Company as on 28.09.2012 Ownership Structure Name No. of Shares held Doshion Private Ltd. Veolia Water Solutions & Technologies Total 30% 70% Corporate Bodies Foreign holdings Private: Domestic Company – Company 2 (2/5) MOBILE INTERNET MARKET IN INDIA 2014.PPT
  17. 17. 17 SAMPLEFinancial Snapshot Key Ratios Improved Decline Financial Summary • The company earned a net profit of INR - mn in FY 2013, as compared to net loss of INR - mn in FY 2012 • The company reported total income of INR - mn in FY 2013, registering an increase of -% over FY 2012 • The company earned an operating margin of -% in FY 2013, an increase of - percentage points over FY 2012 • The company reported debt to equity ratio of - in FY 2013, a decrease of -% over FY 2012 Net Profit/LossTotal Income 0 v3 u3 2011 2013 v4 u4 2012 INR mnINR mn v2 2010 u1 v1 u2 Private: Domestic Company – Company 2 (3/5) Particulars y-o-y change (2013-12) 2013 2012 2011 2010 Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover MOBILE INTERNET MARKET IN INDIA 2014.PPT
  18. 18. 18 SAMPLEBusiness Highlights Description News Overview • Company 2 aims at executing small, medium & large size EPC Projects for Water & Waste Water Management facilities in Municipal, Infrastructural and Industrial projects • It is a joint venture between t1 and t2 Network • It has five manufacturing bases in India, four in Ahmedabad and the fifth in Gandhidham • It is based out of t3 • Has a strong network of experts spread across t4 nad t5 Awards • Bagged the award for t6 • Was conferred with the t7 Private: Domestic Company – Company 2 (4/5) MOBILE INTERNET MARKET IN INDIA 2014.PPT
  19. 19. 19 SAMPLE Private: Domestic Company – Company 2 – SWOT Analysis (5/5) TO WS MOBILE INTERNET MARKET IN INDIA 2014.PPT
  20. 20. 20MOBILE INTERNET MARKET IN INDIA 2014.PPT Enterprise mobility is witnessing major growth in India leading to enhanced scope for mobile broadband players Opportunities in the Enterprise segment •Text text text text text text text text text text text text text text text text text texttext text text text text text text text text text text text text text text text text text  Text text text text text text text text text text text text text text text text text texttext text text text text text text text text text text text text text text text text text text text text Enterprise Mobility – Market Size •Text text text text text text text text text text text text text text text text text texttext text text text text text text text text text text text text text text text text text  Text text text text text text text text text text text text text text text text text texttext text text text text text text text text text text text text text text text text text text text text mn Y1% Mobile Workforce – India (Growth and Size) X1% INR bn
  21. 21. 21MOBILE INTERNET MARKET IN INDIA 2014.PPT SWOT Analysis of Mobile Internet Market SWOT Analysis Strengths •Text text text text text text text text text •Text text text text text text text text text •Text text text text text text text text text •Text text text text text text text text text Opportunities •Text text text text text text text text text •Text text text text text text text text text •Text text text text text text text text text •Text text text text text text text text text Weaknesses •Text text text text text text text text text •Text text text text text text text text text •Text text text text text text text text text •Text text text text text text text text text Threats •Text text text text text text text text text •Text text text text text text text text text •Text text text text text text text text text •Text text text text text text text text text
  22. 22. 22MOBILE INTERNET MARKET IN INDIA 2014.PPT Strategic Recommendations (-/-) •Companies need to focus on specific1 and specific2 early to leverage on specific3 Recommendation1 Recommendation2
  23. 23. 23MOBILE INTERNET MARKET IN INDIA 2014.PPT Consumer Insights – Mobile Internet Usage Survey (-/-) Data Service Selection Criteria Mobile Internet Usage and Preferences – Introduction & Methodology Sample Size x1 Sample Sources Social Media Websites and Technology Forums Survey Duration Jan 2014 to Feb 2014 Quantitative Representation Used Percentage Response Options: 1) R1 2) R2 3) R3 4) R4 Q: What are the criteria considered when selecting a mobile data service? • Survey on mobile internet usage & preferences was conducted across multiple social media websites • The survey has been kept mostly close ended with specific open-ended responses to capture common areas of user interest • The survey has been conducted among a small group of people comprising home users, gamers, information technology professionals & other segments of the workforce 0 20 40 60 80 R3R2R1 R4
  24. 24. 24 Appendix Ratio Calculations Operating Margin (Operating Income/Revenues)*100 Net Margin (Net Profit / Revenues) *100 Profit Before Tax Margin (Income Before Tax / Revenues *100 Return on Equity (ROE) (Net Income / Shareholders Equity)*100 Return on Capital (ROCE) EBIT / (Total Assets – Current Liabilities)*100 Return on Working Capital (EBIT / Working Capital) *100 Return on Assets (EBIT / Total Assets)*100 Return on Fixed Assets (EBIT / Fixed Assets) *100 Operating Costs (% of Sales) (Operating Expenses / Sales) *100 Administration Costs (% of Sales) (Administrative Expenses / Sales) *100 Interest Costs (% of Sales) (Interest Expenses / Sales) *100 Ratio Calculations Current Ratio Current Assets / Current Liabilities Cash Ratio {(Cash & Bank Balance + Marketable Securities) / Current Liabilities)} Debt to Equity Total Liabilities / Shareholders Equity Debt to Capital Ratio {Total Debt / (Shareholders Equity + Total Debt)} Interest Coverage Ratio EBIT / Interest Expense Fixed Asset Turnover Sales / Fixed Assets Asset Turnover Sales / Total Assets Current Asset Turnover Sales / Current Assets Working Capital Turnover Sales / Working Capital Capital Employed Turnover Sales / (Shareholders Equity + Total Debt) MOBILE INTERNET MARKET IN INDIA 2014.PPT
  25. 25. 25 Sources of Information Open Sources Premium Databases Company WebsitesAnnual Reports of Companies Online Water Sector MagazinesMagazines and Journals Water Associations in IndiaLeading Newspapers Electronic MediaPrint Media SECONDARY RESEARCH PRIMARY RESEARCH Interviews Leading Industry Experts MOBILE INTERNET MARKET IN INDIA 2014.PPT
  26. 26. 26MOBILE INTERNET MARKET IN INDIA 2014.PPT Thank you for the attention The Mobile Internet Market – India 2014 report is a part of Netscribes’ Telecommunication Series. For more detailed information or customized research requirements please contact: About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used in the preparation of this report, Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes. and prior permission is required for guidelines on reproduction. Phone: +91 22 4098 7600 E-Mail: info@netscribes.com Follow us on:

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