Market Research Report : Mammography Equipment Market in India 2012


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The report provides a snapshot of the mammogram equipment market. It begins with an introduction section which offers a study of specifications of mammogram and its product segmentation with gradual developments that have taken place in the market in India. The market overview section provides an insight into the current and forecasted market size of the equipment.

An analysis of the drivers explains the factors for growth include growing number of breast cancer cases, growing healthcare industry, growing expenditure on healthcare, prescribed regular monitoring and rising awareness level with regard to the disease. Key challenges include inadequacy of mammogram in terms of correct cancer detection, growing refurbished market, lack of technical manpower and disparity in awareness level by region.

The next section provides a study on the Technological Trends prevailing in the market. It has a section on the current technologies that are used in addition to mammogram screening to enable better results as well as technologies that can become a potential threat to the equipment in future.

The competition section highlights the features of the major players operating in the market. It includes an elaborate profile of the major domestic and foreign players in the market along with their financial analysis. Porters Five Forces Analysis has been incorporated for a brief but effective understanding of the market scenario.

The strategic recommendations section focuses on some effective strategic decisions which can be taken up by companies to increase their market shares.

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Market Research Report : Mammography Equipment Market in India 2012

  1. 1. Insert Cover Image using Slide Master View Do not distortMammography Equipment Market - IndiaJanuary 2012
  2. 2. Executive Summary Mammography equipment market in India was valued INR x.7 mn in 20-- with a growth of y.2% from 20-- and is expected to reach INR xx2 mn by 20-- Market Major market segments are Screen Film Mammogram (Analog) and Full Field Digital Mammogram (Digital) with the latter slowly capturing the Indian market The market is highly competitive due to low entry barrier LE Drivers: Challenges: – Increase in Breast cancer cases – Failure in correct cancer detection P – Booming healthcare industry boosts the decelerates its popularity Drivers & equipment market – Reused mammograms is a potential threat MChallenges – Rise in health expenditure to the equipment market A – Regular monitoring pulls demand for – Lack of technical manpower S mammography equipments – Regional disparity in awareness and apathy – Awareness manifests preventive check up for in preventive checkup breast cancerGovernment Initiative 1 Initiative 2 Initiatives Initiative 3Technology Technology Segment 1 Technology Segment 2 Trends Major PlayersCompetition Player 1 Player 2 Player 3 Player 4 Player 5 Player 6 Player 7 Player 8 MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 2
  3. 3. •Introduction•Market Overview•Drivers & Challenges PLE SAM•Government Initiatives•Technological Trends Enhanced Mammography Technologies Alternate Technologies to Mammography•Competition•Strategic recommendation•Appendix MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 3
  4. 4. Mammography is considered to be the best diagnostic tool that helps in early detection of Breast Cancer Introduction Mammography is the process of using low-energy-X-rays (usually around 30 peak Kilo voltage) to examine the human breast It is used as a diagnostic and a screening tool for breast cancer Mammograms use doses of ionizing radiation to create images LE Radiologists then analyze the image for any abnormal findings P Types of Mammography Tests M • S Screen-film (or Analog) Mammography (SFM) A Full Field Digital Mammography (FFDM) • • SFM is a radiographic technique in which a special • Low energy x-rays pass through, exactly like SFM but single-emulsion film and high-detail intensifying are recorded by means of an electronic digital screens are used detector instead of the film • The technique provides a fine image at radiation • The electronic image can be displayed on a video exposure levels of less than 1 rad, compared with monitor like a TV, computer or printed onto film older methods that generated radiation levels of as • The radiologist can manipulate the digital much as 16 rad mammogram electronically to magnify an area, • Record the images onto traditional film change contrast or alter the brightnessSource: MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 4
  5. 5. Mammography-a widely accepted breast cancer detection device has a growing market share Market Overview Market Size and Growth INR XX • The mammogram market in India portrayed significant 1,000 A7 growth of M% in 20-- and was valued at INR A2 mn X% A6 800 A5 • The market is expected to grow at a CAGR of X% and will LE 600 A4 reach to almost INR A7 mn in 20-- A3 A2 A1 P • In 20--, approximately X units of mammograms were 400 sold in India 200 S M • Value wise Segment A contribute approximately X % of A the overall market, whereas Segment B contributes the rest 0 20-- 20-- 20--e 20--e 20--e 20--e 20--e • Global statistics claim that Breast Cancer is the second Market Segmentation – 2011 (Value wise) most prevalent cancer after Cervix Uteri with X number Y% A cases of breast cancer diagnosed in 20-- B • Breast cancer cases experienced almost two fold increment in India in last Y years and disease prevalence is metro cities is much higher compared to non metro cities X% • It is estimated that by 20-- approximately N number of women in India will be diagnosed with breast cancerSource: MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 5
  6. 6. Drivers & Challenges - Summary LE Challenges P Drivers Failure in correct cancer detection decelerates its popularity Increase in Breast cancer cases Booming healthcare industry boosts the equipment market SAM Growth in refurbished equipment segment Lack of technical manpower Rise in health expenditure Regional disparity in awareness and apathy in preventive checkup Regular monitoring pulls demand for mammography equipments Awareness manifests preventive check up for breast cancer MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 6
  7. 7. Surging breast cancers triggers the mammography equipment market to a great extent Increase in Breast cancer cases Impact • India is currently facing a potential breast cancer epidemic; it ranks as the --- most prevalent cancer after --- • A dynamic change in the lifestyle of urban India has led women opting for a career centric life LE which leads to opting for late motherhood thus raising the chances of developing breast cancer • The average incidence rate varies from x-y per z women per year in urban settings to x per z women per year in rural areas MP • Cancerous cells can also be present even in the male breast tissue though the incidence rate is x A in y cases Leading Cancer Incidences in India – 20-- m m n S Breast cancer incidence - India 100,000 Nos. +m% y z n x o o p 50,000 p q r q r 0 20-- 20-- 20--Source: MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 7
  8. 8. Government Initiatives – Summary Initiative 1 PLE SAM Government Initiatives Initiative 3 Initiative 2 MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 8
  9. 9. Enhanced technological developments to boost themammogram as a screening tool Mobile Mammography CT Laser Mammography Telemammography PLE Technology aided withMammography SAM Positron Emission Mammography (PEM) Magnetic Resonance Mammography Computer Aided Detection (CAD) Tomosynthesis MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 9
  10. 10. Alternate technologies to mammography Magnetic Resonance Imaging (MRI) LE Breast Ultrasound MP AAlternatives toMammogram S No Touch Breast Scanner Digital Infrared Thermal Imaging (DITI) Landmine Technology MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 10
  11. 11. Major Public Companies - Summary PAT 1,000 Size of the Bubble represents Market 0 R Capitalization in INR XX -1,000 -2,000 -3,000 Q PLE -4,000 -5,000 -6,000 -7,000 SAM -8,000 -9,000 P-10,000-11,000 Revenue -500,000 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 R Q P MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 11
  12. 12. Public: Foreign Company – AAA (1/3) Company Information Business Overview Description News Corporate Address XXX • The company’s products are used in over LE Overview 50 countries worldwide Tel No. +XXXXXX Fax No. Website +YYYYYY MP Strategic Year of Incorporation Ticker Symbol Stock Exchange 19-- xxx92 XXX SA Acquistions • In 20-- it acquired XXX and ZZZ Products and Services Key People Category Products/Services Name Designation Diagnostic imaging providers for Person M CEO Medical systems mammography Person N CFO Communication Mobile communication systems and Systems encryption for telecom Person O Chairman Person P DirectorSource: MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 12
  13. 13. Public: Foreign Company – AAA (2/3) Financial Snapshot Key Ratios Particulars y-o-y change 20-- 20-- 20-- 20-- Revenue Revenue Profit INR mn INR mn Profitability Ratios q Profit / Loss 8,000 r 400 Operating Margin s Net Margin 6,000 200 4,000 Profit Before Tax Margin LE n p Return on Equity m o 0 2,000 t Return on Capital Employed 0 -200 P Return on Working Capital 20-- 20-- 20-- 20-- Return on Assets M Financial Summary Return on Fixed Assets Cost Ratios • The company incurred a net loss of INR xx mn in FY 20--, as compared to net profit of INR yy mn in FY 20-- • The company reported total income of INR xx bn in FY 20--, registering an increase of yy per cent over FY 20-- • The company earned an operating margin of x per cent in FY 20-- a SA Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio decrease of y percentage points over FY 20-- Cash Ratio • The company reported debt to equity ratio of x in FY 20--, an Leverage Ratios increase of y per cent over FY 20-- Debt to Equity Ratio Debt to Capital Ratio Financial Summary Interest Coverage RatioIndicators Present Value Efficiency Ratios Market Capitalization (INR) X mn Fixed Asset Turnover Total Enterprise Value (INR) Y mn Asset Turnover Current Asset Turnover EPS (INR) Z mn Working Capital Turnover PE Ratio (Absolute) A Capital Employed TurnoverSource: Improved Decline MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 13
  14. 14. Public: Foreign Company - AAA (3/3) Key Business Segments Key Geographic Segments m n o x y z x x x LE x x x x y x y y y z y z y z y z y MP z 20-- z 20-- z 20-- z 20-- A 20-- 20-- 20-- 20-- Description Mammogram products S Specification New Product Launches India OperationSource: MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 14
  15. 15. Thank you for the attentionThe Mammography Equipment Market – India report is part of Netscribes’ HealthcareIndustry Series.For more detailed information or customized research requirements please contact:Tamojit RoyPhone: +91 33 4064 6215E-Mail: tamojit.roy@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a truevalue proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growthobjectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is thesole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT 15