Market Research Report : Juice market in india 2014 - Sample

7,679 views

Published on

For the complete report, get in touch with us at: info@netscribes.com

Abstract:
Netscribes latest market research report titled Juice Market in India 2014 highlights the current status of juice market in India. Fruit beverage can be categorized into juice, drinks and nectar based on the pulp content. Non-packaged fruit juices are already popular in India but recently packaged juice market has witnessed a huge growth. Indians have started preferring juices over carbonated drinks. The main reason may be negative publicity campaign against soft drink manufacturers regarding the ingredients found in their products. People consider packaged fruit juices hygienic as these drinks come in sealed packs. Packaged juices are costlier than non-packaged juices but that is not a major challenge for the juice manufacturers, as disposable income in India is on the rise. The major challenge faced by juice manufacturers in India is the reluctance of the farmers to grow fruits; price volatility of fruits and lack of storage facilities are the main reasons for the same.
The emerging concept of juice bars in India is making juice more popular in India. The ever-growing fitness trend has popularized the concept in India. Every company is trying to introduce new and unique flavors in the market and they are also working on different strategies to make their products more popular. A number of companies are trying to capture the untapped market aimed at children. Rural market in India has a huge growth potential. Few years back there was an absence of branded players in the market but now with more choice Indian consumers have become much more brand conscious. Private label juice brands will have more opportunity as the government has announced FDI in multi-brand retail. Current trends suggest that the domestic players are competing well with the multinational companies. Entry of smaller brands is a very good sign for the overall juice market in India.
Table of Contents:

Published in: Business
  • Be the first to comment

Market Research Report : Juice market in india 2014 - Sample

  1. 1. Juice Market – India September 2014
  2. 2. 2 Executive Summary Market Drivers & Challenges Competitive Landscape Drivers Growth in Income and Consumption Increasing Level of Health Consciousness Untapped Market Potential Rising Fruit Imports in India Growth in Retail Market Marketing Campaigns Trends Challenges Reluctant Attitude Towards Fruit Farming Unorganized Nature of the Market Key Players Company A Company B Company C Company D Company E Company F Juice industry is one of the growing sectors in India that has attracted a number of players Changing lifestyle of consumers and increase in income levels have led to increased consumption of juices Many national and international brands are entering the packaged fruit juice segment Emergence of Juice Bars Fruit Juice as Holistic Solution for Health Improvement New Strategies are Being Adopted Introduction of Newer Flavors and Variants JUICE MARKET IN INDIA 2014.PPT SAMPLE
  3. 3. 3 •Macroeconomic Indicators •Introduction •Market Overview •Market Segmentation •Manufacturing Process •Import & Export •Drivers & Challenges •Government Rules & Policies •Trends •Consumer Insights •Competitive Landscape •Strategic Recommendations •Appendix JUICE MARKET IN INDIA 2014.PPT
  4. 4. 4 Indian Juice Market – Overview (1/2) Continued rise in fruit drinks’ consumption, followed by juices and nectars, is fueling growth in the market • xxx Market Size & Growth - Packaged Juice INR bn x 2013 2014e 2015e 2016e 2017e 2018e 2019e 2020e JUICE MARKET IN INDIA 2014.PPT SAMPLE
  5. 5. 5 Packaged juices are gradually cementing their place in the urban household in the metros and tier I cities Indian Juice Market – Overview (2/2) Market Share of Major Players (2012-13) Share of Organized Sector (2012-13) Unorganized Sector Organized Sector Others India Others PepsiCo Dabur Consumer Buying Behavior (2012-13) Share of India in Global Beverage Consumption(2012-13) Unplanned Juice Consumption Pure Impulse Outside Home Juice Consumption JUICE MARKET IN INDIA 2014.PPT SAMPLE
  6. 6. 6 Increase in the number of health-conscious consumers has given a boost to fruit juice market in India • xxx Fruit Beverage Industry Segmentation (2012-13) JUICE MARKET IN INDIA 2014.PPT Nectar Drinks Fruit Juices Fruit Drinks Indian Fruit Beverage Industry – Market Segmentation (1/2) SAMPLE
  7. 7. 7 Fruit beverages market can be divided into three segments Indian Fruit Beverage Industry – Market Segmentation (2/2) Fruit Beverages Market Fruit Drinks Nectar Drinks •xxx •xxx Fruit Juices •xxx xxx JUICE MARKET IN INDIA 2014.PPT SAMPLE
  8. 8. 8 Manufacturing Process – Packaged Fruit Juices (2/3) The manufacturing process can be categorized into the following stages Harvesting •xxx •xxx •xxx •xxx Collecting Cleaning/ Grading Extraction JUICE MARKET IN INDIA 2014.PPT SAMPLE
  9. 9. 9 Import of Major Types of Juices (1/7) Fruit Juices Other Grapefruit Juice Major Importing Nations – Value-Wise (2014) Major Importing Nations – Value-Wise (2014) ‘000 unit 2010-2011 INR mn 2011-2012 2012-2013 2013- 2014(Apr- Jun) Volume Value Others Pakistan Brazil United Arab Emirates United States of America China 0 100 INR mn ‘000 unit 2013- 2014(Apr- Jun) 2010-2011 2011-2012 2012-2013 Volume Value South Africa United Arab Emirates Sri Lanka Bangladesh Others United States of America JUICE MARKET IN INDIA 2014.PPT SAMPLE
  10. 10. 10 Low per capita consumption of juices creates strong opportunity for players to tap this market Untapped Market Potential • xxx Impact Per Capita Fruit Juice-Based Beverage Consumption (2013) United States India of America Liter Germany Switzerland JUICE MARKET IN INDIA 2014.PPT SAMPLE
  11. 11. 11 Increasing fruit imports is fostering growth of the fruit juice sector Rising Fruit Imports in India • xxx Impact Rise in Imports of Fruits (2011-12) 200,000 0 Metric Tons x 2011 2012 JUICE MARKET IN INDIA 2014.PPT SAMPLE
  12. 12. 12 The industry is witnessing a wide variety of strategic activities by the players associated with this industry New strategies are being adopted Securing market share and strengthening existing infrastructures •xxx Company Strategy Analyst view JUICE MARKET IN INDIA 2014.PPT SAMPLE
  13. 13. 13 Consumer Insights on Juice Products (4/6) Consumption based on health benefits Options • Yes • No Q: Do you consume fruit drinks/ fruit juices or nectars for health and fitness benefits? 41.2% Budgetary allocation for juices Options • Les than 100 • 100-500 • Greater than 500 Q: What is your monthly budget for purchasing fruit drinks/ fruit juices and nectars? 36.5% 59.6% 3.8% No Yes 100-500 Less than 100 Above 500 JUICE MARKET IN INDIA 2014.PPT SAMPLE
  14. 14. 14 Consumer Insights on Juice Products (6/6) Place of purchase Options • Super/ Hyper markets • General mom and pop stores • Both Q: From where do you generally purchase these beverages? Both General stores Super/Hyper Markets Flavor Preference Options •Mango •Orange • Apple • Mixed Fruit •Others Q: What is your most preferred flavor? Others Orange Apple Mango Mixed Fruit JUICE MARKET IN INDIA 2014.PPT SAMPLE
  15. 15. 15 Porter’s Five Forces Analysis Competitive Rivalry •xxx Bargaining Power of Suppliers •xxx Bargaining Power of Buyers •xxx Threat of Substitutes •xxx Threat of New Entrants •xxx Impact Low Impact Medium Impact High Impact Low Impact High JUICE MARKET IN INDIA 2014.PPT SAMPLE
  16. 16. 16 Public: Domestic Company – ABC (x/x) Key People Products and Services Company Information Offices and Centres – India Corporate Address Tel No. Fax No. Website Year of Incorporation Ticker Symbol Stock Exchange Category Products/Services Juice Others Name Designation Head Office Chennai JUICE MARKET IN INDIA 2014.PPT
  17. 17. 17 Financial Snapshot Key Ratios Financial Summary • The company incurred a net profit of INR x mn in FY 2013, as compared to net profit of INR y mn in FY 2012 • The company reported total income of INR a mn in FY 2013, registering a decrease of b% over FY 2012 • The company earned an operating margin of m% in FY 2013, an decrease of n percentage points over FY 2012 • The company reported debt to equity ratio of q FY 2013, a decrease of r% over FY 2012 Key Financial Performance Indicators Indicators Value (-/--/2014) Market Capitalization (INR mn) Total Enterprise Value (INR mn) EPS (INR) PE Ratio (Abs) Particulars y-o-y change (2013-12) 2013 2012 2011 2010 Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved Decline Public: Domestic Company – ABC (x/x) Total Income Net Profit/Loss 0 2010 2011 2012 2013 INR mn INR mn JUICE MARKET IN INDIA 2014.PPT
  18. 18. 18 Public: Domestic Company – ABC (x/x) Key Business Segments Key Geographic Segments 2010 2011 2012 2013 0% 2013 Beverages OTC Products Chemicals Other Business Highlights (1/2) Description News Overview •xxx India xxx JUICE MARKET IN INDIA 2014.PPT SAMPLE
  19. 19. 19 Public: Domestic Company – ABC (x/x) Business Highlights (2/2) Description News Distribution Network •xxx Acquisition •xxx Exports •xxx Expansion Plans •xxx JUICE MARKET IN INDIA 2014.PPT SAMPLE
  20. 20. 20 Public: Domestic Company – ABC– SWOT Analysis (x/x) •xxx •xxx •xxx •xxx T O W S JUICE MARKET IN INDIA 2014.PPT SAMPLE
  21. 21. 21 Private: Domestic Company – ABC (x/x) Key People Products and Services Company Information Offices and Centres – India Name Designation Corporate Address Tel No. Fax No. Website Year of Incorporation Head Office Category Products/Services Juice Others Mumbai JUICE MARKET IN INDIA 2014.PPT
  22. 22. 22 Private: Domestic Company – ABC (x/x) Ownership Structure Name No. of Shares held Total Ownership structure corresponds to Date of AGM: 30/09/2013 Shareholders of the Company 100% Directors or relatives of directors JUICE MARKET IN INDIA 2014.PPT SAMPLE
  23. 23. 23 Financial Snapshot Key Ratios Financial Summary • The company incurred a net profit of INR a mn in FY 2013, as compared to net loss INR bmn in FY 2012 • The company reported total income of INR x mn in FY 2013, registering an increase of y% over FY 2012 • The company earned an operating margin of m% FY 2013, an increase of 1npercentage points over FY 2012 • The company reported debt to equity ratio of q in FY 2013, an increase of r% over FY 2012 Private: Domestic Company – ABC (x/x) Improved Decline Particulars y-o-y change (2013-112 2013 2012 2011 2010 Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Total Income Net Profit/Loss 0 50 100 150 200 250 300 INR mn INR mn 2010 2011 2012 2013 JUICE MARKET IN INDIA 2014.PPT
  24. 24. 24 Business Highlights Description News Overview •xxx Manufacturing Facilities •xxx Packaging Facility •xxx Distribution Network •xxx Private: Domestic Company – ABC (x/x) JUICE MARKET IN INDIA 2014.PPT SAMPLE
  25. 25. 25 Private: Domestic Company – ABC – SWOT Analysis (x/x) •xxx •xxx •xxx •xxx T O W S JUICE MARKET IN INDIA 2014.PPT SAMPLE
  26. 26. 26 Thank you for the attention •About Netscribes, Inc. •Netscribes, Inc. is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes, Inc. is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Juice Market – India report is part of Netscribes’ Retail and Services Series. For any queries or customized research requirements, contact us at: •Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction. Phone: +91 22 4098 7600 E-Mail: info@netscribes.com JUICE MARKET IN INDIA 2014.PPT

×