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Abstract :
Netscribes’ latest market research report titled Ice Cream Market in India 2015 highlights the competitive market scenario of the Indian Ice cream market and its growth prospects in the ensuing years. Increasing urbanization and increasing out-of-home food consumption, coupled with the ever-increasing food varieties available in the markets closer to home, are some of the reasons fuelling the ice cream segment. Players in the industry are launching regular and premium brands to tap this potential and growing demand. Global brands are scaling up their presence in the Indian ice cream market. The organized sector dominates the Indian ice cream market share. Interestingly its market penetration has been limited only to the metro and major cities there by creating opportunities for the sector to penetrate into the rural areas.
The absence of consistent power supply has been a major hindrance to market penetration in several states, including Uttar Pradesh, Bihar and Delhi. However, India has a low per capita consumption of ice cream which is creating opportunities for players to capitalize upon. The key trends in the market include increasing number of exclusive ice cream outlets, introduction of new variants, growth of premium ice cream and entry of international brands.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-2012, 2012-13, 2013-14, 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-2012, 2012-13, 2013-14, 2014-15), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5-6: Ice Cream – Introduction
Market Overview
Slide 7-9: Indian Ice Cream Market – Overview
Market Segmentation
Slide 10: Indian Ice Cream Market – Segmentation
Manufacturing Process
Slide 11-12: Indian Ice Cream Market – Manufacturing Process
Distribution Channel
Slide 13: Distribution Channel – Summary
Slide 14-17: Distribution Channel
Value Chain Analysis
Slide 18: Ice Cream – Value Chain Analysis
EXIM
Slide 19: Export and Import of ice cream (2011-2012 – 2014-2015 [Apr-Nov],
Slide 20: Major Exporting Nations – Value-Wise (2014), Major Importing Nations – Value-Wise (2014)
Drivers & Challenges
Slide 21: Drivers and Challenges – Summary
Slide 22-27: Drivers
Slide 28-29: Challenges
Trends
Slide 30: Trends – Summary
Slide 31-34: Key Trends
Government Regulations and Policies
Slide 35: Government Regulations and Policies – Summary
Slide 36-38: Government Regulations and Policies
Competitive Landscape
Slide 39: Porter’s Five Forces Analysis
Slide 40: Competitive Benchmarking, Public Trading Compa
2. 2
Executive Summary
Market
Overview
Drivers &
Challenges
Competitive
Landscape
Drivers
Lucrative Nature of Business
Rise of Buyers in Impulse Segment
Rising Income Levels and Increasing Middle Class
Strengthening of Distribution Network
Low Per Capita Consumption of Ice Cream
Growing Awareness towards International Brands
Trends
Challenges
Rise in Input Costs
Erratic Power Supply
Key Players
Company A Company B Company C
Company D Company E Company F
Ice cream industry is one of the growing sectors in India that has attracted a number of players
Increasing disposable income and changing lifestyle have contributed to its rising demand
Increasing Number of Exclusive Ice Cream Outlets
Introduction of New Variants
Growth of Premium Ice Cream and New Flavors
Entry of International Brands
ICE CREAM MARKET IN INDIA 2015.PPT
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3. 3
•Macroeconomic Indicators
•Introduction
•Market Overview
•Market Segmentation
•Manufacturing Process
•Distribution Channel
•Value Chain Analysis
•Export and Import
•Drivers & Challenges
•Trends
•Government Regulations and Policies
•Competitive Landscape
•Consumer Insights
•Strategic Recommendations
•Appendix
ICE CREAM MARKET IN INDIA 2015.PPT
4. 4
Ice cream is one of the fastest growing food categories in
India with Apr to Jun being the peak season
Indian Ice Cream Market – Overview (1/3)
Ice Cream Market in India – Market Size and Growth
2018e2017e2015e 2019e
x
2014 2016e
INR bn
• Text
ICE CREAM MARKET IN INDIA 2015.PPT
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5. 5
All the players are putting their best foot forward to attract
consumers
Indian Ice Cream Market – Overview (2/3)
Company-wise Market Share - Ice Cream Category
• Text
ICE CREAM MARKET IN INDIA 2015.PPT
Company-wise Retail Market Share
b
a
d
c
Hindustan Unilever
Amul
Others
Mother Dairy
y
x
Others
Amul
Note: The figures are for the year 2012-13
SAMPLE
6. 6
‘Natural’ ice cream has become a huge hit with the Indian
middle class for its unique flavor and affordable price
Indian Ice Cream Market – Overview (3/3)
ICE CREAM MARKET IN INDIA 2015.PPT
• Text
Share of Global Brands - Ice Cream Category
b
a
c
d
Swirl’s
Baskin-Robbins
Other Global Brands
Natural
Note: The figures are for the year 2012-13
SAMPLE
7. 7
• Text
Unorganized sector enjoys deeper penetration in the rural
and semi-rural areas in India
Indian Ice Cream Market – Segmentation
ICE CREAM MARKET IN INDIA 2015.PPT
Structure-wise Segmentation (2013)
y
x
Organized
Unorganized
• Text
Region-wise Segmentation (2013)
c
a
d
b
East
North
West
South
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8. 8
Ice Cream – Value Chain Analysis
ICE CREAM MARKET IN INDIA 2015.PPT
• Text • Text • Text
Description
Inputs
Research &
developme
nt
Distributio
n
Consumers
• Text
• Text • Text • Text
SAMPLE
9. 9
Export and Import of Ice Cream (2/2)
Major Exporting Nations – Value-Wise (2014)
Major Importing Nations – Value-Wise (2014)
Others
Maldives
Singapore
Sri Lanka
Seychelles
Nepal
Others
France
New Zealand
United Arab Emirates
Switzerland
Thailand
Note: HS Code 21050000 – Ice cream a & other edible ice whether or not containing cocoa
ICE CREAM MARKET IN INDIA 2015.PPT
• Text
• Text
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10. 10
Impact
Impulsive buyers indulge in having ice creams more often
rendering growth of the overall sector
Rise of Buyers in Impulse Segment
• Text
Share of Impulse Buying – HUL (2014)
ICE CREAM MARKET IN INDIA 2015.PPT
b a
Impulse Buying
Others
SAMPLE
11. 11
Porter’s Five Forces Analysis
Competitive Rivalry
• Text
Bargaining Power of Suppliers
• Text
Bargaining Power of Buyers
• Text
Threat of Substitutes
• Text
Threat of New Entrants
• Text
Impact
Low
Impact
High
Impact
High
Impact
High
Impact
High
ICE CREAM MARKET IN INDIA 2015.PPT
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12. 12
Key People
Products and Services
Company Information Offices and Centers – India
Corporate
Headquarter
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Category Products/Services
Name Designation
Public: Domestic Company – ABC (1/5)
Head Office
SAMPLE
ICE CREAM MARKET IN INDIA 2015.PPT
13. 13
Financial Snapshot Key Ratios
Financial Summary
• The company earned a net profit of INR mn in FY 2014, as compared
to net profit of INR mn in FY 2013
• The company reported total income of INR mn in FY 2014,
registering an increase of over FY 2013
• The company earned an operating margin of in FY 2014, an increase
of percentage points over FY 2013
• The company reported debt to equity ratio of in FY 2014, a decrease
of percentage points over FY 2013
Key Financial Performance Indicators
Indicators Value (--/--/20--)
Market Capitalization (INR mn)
Total Enterprise Value (INR mn)
EPS (INR)
PE Ratio (Absolute)
Improved Decline
Net Profit/LossTotal Income
0
100,000
200,000
300,000
0
5,000
10,000
15,000
INR mn
2014201320122011
INR mn
Particulars
y-o-y change
(2014-13)
2014 2013 2012 2011
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Public: Domestic Company – ABC (2/5)
ICE CREAM MARKET IN INDIA 2015.PPT
14. 14
Key Business Segments Key Geographic Segments
2012
%
2011 20142013
i
h
g
g
f
e
d
c
b
a
2014201320122011
%
Outside IndiaIndia
Public: Domestic Company – ABC (3/5)
Business Highlights (1/2)
Description News
Overview •Text
SAMPLE
ICE CREAM MARKET IN INDIA 2015.PPT
15. 15
Public: Domestic Company – ABC (4/5)
Business Highlights (2/2)
Description News
Manufacturing Facility • Text
Global Presence • Text
Quality Assurance • Text
SAMPLE
ICE CREAM MARKET IN INDIA 2015.PPT
17. 17
Private: Domestic Company – ABC (1/5)
Key People
Products and Services
Company Information Offices and Centers – India
Name Designation
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Category Products/Services
Head Office
SAMPLE
ICE CREAM MARKET IN INDIA 2015.PPT
18. 18
Ownership Structure
Name No. of Shares held
Ownership structure corresponds to Date of AGM: 30/09/2013
Shareholders of the Company
Bodies corporate
Directors or relatives of directors
Private: Domestic Company – ABC (2/5)
SAMPLE
ICE CREAM MARKET IN INDIA 2015.PPT
19. 19
Financial Snapshot Key Ratios
Particulars
y-o-y change
(2013-12)
2013 2012 2010 2009
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Private: Domestic Company – ABC (3/5)
Improved Decline
Financial Summary
• The company earned a net profit of INR mn in FY 2013, as
compared to net profit of INR mn in FY 2012
• The company reported total income of INR mn in FY 2013,
registering a decrease of% over FY 2012
• The company earned an operating margin of % in FY 2013, an
decrease of percentage points over FY 2012
• The company reported debt equity ratio of in FY 2013, an
increase of % over FY 2012
0
100
300
0
200
400
5
10
15
20
25
30
INR mnINR mn
2013201220112010
Total Income Net Profit/Loss
ICE CREAM MARKET IN INDIA 2015.PPT
20. 20
Business Highlights
Private: Domestic Company – ABC (4/5)
Description News
Overview • Text
Network • Text
Certifications • Text
SAMPLE
ICE CREAM MARKET IN INDIA 2015.PPT
21. 21
Private: Domestic Company – ABC – SWOT Analysis (5/5)
• Text • Text
• Text• Text
TO
WS
SAMPLE
ICE CREAM MARKET IN INDIA 2015.PPT
22. 22
Consumer Insights on Ice Cream Market (1/3)
ICE CREAM MARKET IN INDIA 2015.PPT
Gender Wise - Age Split
100%
Male 36
and above
Male 31-35Male 26-30Male 18-25Male
below 18
Female 36
and above
Female
31-35
Female
26-30
Female
18-25
Female
below 18
Preference Share of Flavors (Percentage share)
Black CurrantButterscotchChocolateTwo-in-OneStrawberryVanilla Kesar Pista Tutti Frutti Others
Do not PreferPrefer Prefer LeastPrefer Mostly
Note: Other flavors includes mango, rum and raisin, dry fruit, pineapple dark chocolate
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23. 23
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Ice cream Market – India report is part of Netscribes’ Retail and Services Series.
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ICE CREAM MARKET IN INDIA 2015.PPT