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FOR IMMEDIATE RELEASEStrengthening distribution network to boost the Ice Cream Market in India, finds NetscribesNetscribes (India) Pvt. Ltd. launches a report on the Ice Cream Market in India 2012 as part ofNetscribes’ Food & Beverage Industry Report Series.Mumbai, India – April 02, 2012 – Netscribes (India) Pvt. Ltd., a knowledge consulting solutionscompany, announces the launch of its report Ice Cream Market in India 2012. Indian ice cream sector hasbeen growing steadily. The per capita consumption is still low compared to the global average creatingopportunity for players. Manufacturers look to invest in increasing their presence by expanding theirdistribution channels. Additionally, health consciousness has led to product expansion which led to thedevelopment of the probiotic and sugar free variants. Further, as international players make a beelinetowards making a foundation in India, consumers’ interest in experimentation only catapults the overallsector towards further growth. Furthermore, constant development in the cold chain infrastructure andinnovation will lead to further growth.The report begins with an overview of the dairy industry in India providing the market size and growth aswell as information regarding its consumption pattern and market structure. This is followed by a primarysegmentation of the industry wherein a product mix is highlighted. An overview of the ice cream marketprovides an introduction to the sector and covers the market size and growth in India along with arepresentation of the market share of key players in the sector. The manufacturing process as well as adescription of the key processes has been covered. An analysis of the value chain has been included whichis followed by a snapshot of the various distribution channels players opt for in the ice cream market. AnEXIM trend over a period of four years is included which precedes a Porter’s Five Forces analysis thatconcludes the section. The next section highlights the segmentation in the ice cream market and all threeprimary segments namely impulse segment, take home segment and artisanal segment have beendiscussed.An analysis of the drivers explains the factors for growth of the market and includes lucrative nature ofbusiness, rise of buyers in impulse segment, strengthening of distribution network, increase of disposableincome and low per capita consumption of ice creams. Ice creams contain air in a substantial amountsometimes even up to 50% which makes the business a very profitable venture wherein profits margins areextremely high at certain times. The lucrative nature of this business has created strong opportunities in themarket Ice creams can be ramified into impulse, take home and artisanal segments. Of these, impulsesegment entails highest sales volumes as featured products are small in size, relatively cheaper and can beconsumed at a go. Availability of impulse products has increased as push carts are present across cities andtowns and affordability has contributed to further growth in such buyers. Rise in buyers of impulseproducts gets translated into higher sales of such products thereby accounting for growth of the totalmarket. Another chief stimulant in this sector is the strengthening of distribution network. As playersworked towards bolstering distribution system across the country, availability and coverage has increased.As products came within the reach of consumers and players targeted enhanced coverage, salesinadvertently received a boost. Coverage, availability or even affordability has been complemented by therising purchasing power among consumers. Ice creams are at times referred to as luxury products andpurchases of such products would be affected with the rise disposable income. Further, per capitaconsumption of ice creams in India is low compared to other countries across the globe. This poses as alatent opportunity for the sector as there is potential for further growth. However, the sector is also facingcertain challenges. Factors such as rise in input costs, erratic power supply across the country and rise inlocal manufacturers pose as impediments for this sector.

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Government participation in this sector covers Prevention of Food Adulteration Act 1954, Food and SafetyStandards Act 2006 and certain government policies. The major trends identified include rise in frozenyoghurt, creation of exclusive stores, entry of eatery players, establishment of the Indian Ice CreamManufacturers’ Association, promotional offers flooding the sector, mini meal concept, alternativeproducts and introduction of new variants.The competition section offers a competitive landscape of the players by providing their financials and keyfinancial ratios. It also provides basic information regarding the organizations. Key financial parametersconstitute the financial performances of the players which are followed by business highlights. Strategicrecommendations followed by appendix on key ratios comprise the concluding section of the report.For more details on the content of each report and ordering information please contact:Gaurav KumarEmail: sales@netscribes.comAbout Netscribes (India) Pvt. Ltd.Netscribes (www.netscribes.com) is a pioneering knowledge consulting and solutions firm with clienteleacross the globe. The company’s expertise spans areas of investment & business research, business &corporate intelligence, publishing services and customized knowledge database creation. At its core lies atrue value proposition that draws upon a vast knowledge base.For more information please write to info@netscribes.com Netscribes (India) Private Limited, Podar Center, 85 Parel Post Office Lane, Off Dr. Ambedkar Road, Parel (East) Mumbai 400 012, Maharashtra, India.