Market Research Report : GPS Tracking and Navigation Market in India 2010


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The Global Positioning Systems (GPS) market is valued at INR 4.7 bn in 2009 and is expected to grow dynamically in the future. The increase in demand for tracking and navigation services from a wide spectrum of consumer segments is expected to drive the market. Domestic and foreign participation has been continuously increasing as they compete for a sizeable share in this market with high profit opportunities.

The report begins with an introduction to the market stating the various segments in the market, the end users and the benefits accrued to users. This is followed by an overview of the industry indicating market size, growth and the share contributed by each segment to the market.

An analysis of the drivers explains growth factors, for each segment, such as the growth in logistics vertical, growth in radio cabs, demand from the BPO sector, increasing penetration of high end phones, entry of mapping portals, increasing sales of luxury cars and government initiatives. The key challenges identified include the lack of awareness and consumer perception, fragmented logistics sector and operational issues. The report identifies the key trends including partnerships forged by GPS device makers and automobile firms, mobile phone players providing free services and new emerging applications.

Competition section profiles major domestic and foreign players in the market. The section contains a snapshot of their corporation, operational segments and business highlights, providing an insight into the existing competitive scenario.

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Market Research Report : GPS Tracking and Navigation Market in India 2010

  1. 1. GPS Tracking and Navigation Market - India March 2010
  2. 2. Executive Summary •The Global Positioning Systems (GPS) market is valued at INR XX bn in 20- - ; Expected to reach INR YY bn in 20- - Market •The market can be segmented in to GPS tracking market and GPS navigation market •GPS market in India is expected to grow owing to an increased use of technology in fleet management, transport navigational systems and other areas LE Drivers: Challenges: Drivers & Challenges Tracking MP – Growth in logistics vertical – Growth in radio cabs Navigation – Increasing penetration of high end phones – Lack of awareness and consumer perception SA – Demand from BPO Sector – Entry of mapping portals – Fragmented logistics sector – Increasing sales of luxury cars – Operational issues •GPS device makers forging partnerships with automobile firms Trends •Mobile phone players providing free services •New emerging applications • Majority of players provide P solutions • Stand alone GPS devices and solution providers are facing stiff competition from GPS enabled Competition mobile phones • Popular foreign brands used by solution providers include Company 1, Company 2, Company 3 and Company 4 GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 2
  3. 3. •Introduction •Market Overview •Drivers & Challenges •Trends •Competition •Key Developments GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 3
  4. 4. GPS market in India is expected to grow as demand for simple and low cost solutions increases Market Overview Market Size and Growth • GPS market in India is at a nascent stage but is INR bn growing rapidly owing to an increased use of 25 W technology in fleet management, transport 20 navigational systems and other areas a% LE 15 • Rising popularity of GPS enabled phones has also 10 P helped growth in the market V 5 U • Currently, commercial applications comprise of a M 0 major proportion of the market SA 2006 2009e 2012e • The market can be segmented as: GPS Tracking market Estimated Segmented Share (2010) GPS Navigation market • Other popular GPS applications include: Segment 1 Maps and geo-tagging/geo-coding b% Dynamic location-based searches • Many local and international GPS companies have entered the market and are competing to grab a share of this market, especially in logistics for tracking cargo c% and trucks across India Segment 2 Source: GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 4
  5. 5. Drivers - Summary Growth in Logistics Demand from BPO Growth in Radio Cabs Vertical Sector Tracking Drivers Navigation Increasing Penetration Entry of Mapping Increasing Sales of of High End Phones Portals Luxury Cars GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 5
  6. 6. Challenges - Summary Lack of Awareness and Consumer Perception Challenges Operational Issues Fragmented Logistics Sector GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 6
  7. 7. Trends - Summary Solution Providers Forging Partnerships With Automobile Firms Trends Mobile Phone Players New Emerging Applications Providing Free Services GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 7
  8. 8. Major Indian Players (2/8) Device Player Tracking Navigation Business Description Manufacturer Company 1 • Based in Hyderabad • It provides GPS vehicle tracking systems and handheld devices • Clients include A, B, C, D and E Company 2 • The company is based in Mumbai • It launched its GPS vehicle tracking system in Dec 20- - Financials: • It reported a total income of INR Q bn and a net loss of INR W mn in FY 20-- - -- Company 3 • It provides fleet management systems • Merged with Company L, an J based company in 20- - • Signed a Memorandum of Understanding with Company O in June 20- -, for jointly promoting its telematics solutions along with Company E solutions in Country G Source: SAMPLE GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 8
  9. 9. Thank you for the attention The GPS Market report is part of Information Technology Series from Netscribes For more detailed information or customized research requirements please contact: Natasha Mehta, CFA Gagan Uppal Phone: +65 8448 0449 Phone: +91 98364 71499 E-Mail: E-Mail: Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 9