Fitness Equipment Market - India April 2009
Executive Summary SAMPLE  Market Drivers & Challenges Trends Competition <ul><ul><li>Estimated worth INR XX bn in 2008; Ex...
<ul><li>Market Overview </li></ul><ul><li>Drivers & Challenges </li></ul><ul><li>Trends </li></ul><ul><li>Competition </li...
Fitness equipment industry has a huge growth  potential as only a fraction of urban India practices workout regularly SAMP...
Drivers & Challenges Reduction in Prices and Import Duties Growing Demand from Companies Entry of Foreign Fitness Chains/ ...
Key Trends Trends Health Chains enter Equipment Retailing Market Introduction of Innovative Products Emergence of New Dist...
Foreign Players (1/2) SAMPLE  Source: <ul><li>X fitness has tied up Y for distribution </li></ul><ul><li>It has a tied up ...
Thank you for the attention About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across...
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Fitness Equipment Market - India - Sample

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The fitness equipment industry in India is witnessing significant growth as Indians increasingly become health and fitness conscious. The market is estimated to be worth INR 12.5 bn in 2008 and is expected to reach INR 63.3 bn by 2012. The end-user segments include individuals using fitness equipments at home and institutions like health clubs, corporate houses.

The report provides a brief overview of the fitness equipment industry including market size, growth, types of equipments and key segments. An analysis of drivers explain growth factors such as increasing health and fitness consciousness amongst Indians, growing demand from corporate houses, entry of foreign fitness chains/clubs, reduction in prices and import duties and real estate boom. The key challenges identified include lack of R&D facilities in the country, lack of consumer confidence in Indian equipments, lack of good fitness trainers and lack of space in residential complexes. The key trends identified include health chains entering equipment retailing market, introduction of innovative products and emergence of new distribution channels.

A large share of the fitness equipments is imported. Therefore, the competition section analyses the Government FDI policy and franchisee route of market entry in Indian market. It also identifies and profiles major foreign players, domestic players and leading distributors in terms of their tie ups, product portfolio and strategies in India.

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Fitness Equipment Market - India - Sample

  1. 1. Fitness Equipment Market - India April 2009
  2. 2. Executive Summary SAMPLE Market Drivers & Challenges Trends Competition <ul><ul><li>Estimated worth INR XX bn in 2008; Expected to reach INR YY bn by 2012 </li></ul></ul><ul><ul><li>Annual growth rate of a% </li></ul></ul><ul><ul><li>Key segments : Home segment and Institutional segment </li></ul></ul><ul><ul><li>Types of fitness equipments : Cardiovascular Equipment and Weight Training Equipment </li></ul></ul><ul><ul><li>Health chains enter equipment retailing market </li></ul></ul><ul><ul><li>Emergence of new distribution channels </li></ul></ul><ul><ul><li>Introduction of innovative products </li></ul></ul><ul><ul><li>Market is dominated by foreign brands like A,B and C </li></ul></ul><ul><ul><li>Foreign equipment brands have distribution tie ups with Indian companies </li></ul></ul><ul><ul><li>A large number of importers and small players compete for a share in the Indian fitness equipment industry </li></ul></ul><ul><ul><li>Drivers: </li></ul></ul><ul><ul><li>Indians becoming health and fitness conscious </li></ul></ul><ul><ul><li>Growing demand from companies </li></ul></ul><ul><ul><li>Entry of foreign fitness chains/clubs </li></ul></ul><ul><ul><li>Reduction in prices and import duties </li></ul></ul><ul><ul><li>Real Estate boom </li></ul></ul><ul><ul><li>Challenges: </li></ul></ul><ul><ul><li>Lack of R&D facilities in India </li></ul></ul><ul><ul><li>Lack of consumer confidence in Indian equipments </li></ul></ul><ul><ul><li>Lack of good fitness trainers </li></ul></ul><ul><ul><li>Lack of space in residential complexes </li></ul></ul>
  3. 3. <ul><li>Market Overview </li></ul><ul><li>Drivers & Challenges </li></ul><ul><li>Trends </li></ul><ul><li>Competition </li></ul><ul><li>Key Developments </li></ul>
  4. 4. Fitness equipment industry has a huge growth potential as only a fraction of urban India practices workout regularly SAMPLE Overview Market Size and Growth Segment share Source: U 2006 V 2007 W 2008 2010 Z 2011 B 2012 a% X 2009 Y INR bn Home segment u% Institutional segment v% <ul><li>Fitness equipment market worth INR XX bn in 2008 </li></ul><ul><li>Fitness equipments can be classified as – </li></ul><ul><ul><li>Cardiovascular Equipments: Treadmills, Stationary bicycles, Stair climbers, Rowing machines, Elliptical cross-trainers </li></ul></ul><ul><ul><li>Weight Training Equipment: Weight lifting machines, barbells , various types of benches bars and racks </li></ul></ul><ul><li>Industry has huge growth potential as only b% of the urban Indian population regularly practices workout </li></ul><ul><li>Demand for fitness equipment is attracting companies from US, Australia and Europe </li></ul>
  5. 5. Drivers & Challenges Reduction in Prices and Import Duties Growing Demand from Companies Entry of Foreign Fitness Chains/ Clubs Real Estate Boom Indian becoming Health and Fitness Conscious Drivers Lack of Good Fitness Trainers Lack of R&D Facilities in India Lack of Space in Residential Complexes Lack of Consumer Confidence in Indian Equipments Challenges
  6. 6. Key Trends Trends Health Chains enter Equipment Retailing Market Introduction of Innovative Products Emergence of New Distribution Channels
  7. 7. Foreign Players (1/2) SAMPLE Source: <ul><li>X fitness has tied up Y for distribution </li></ul><ul><li>It has a tied up with Z to offer finance loan to consumers upto INR XX mn </li></ul><ul><li>It is now planning to set up x company-owned showrooms in India at an investment of INR YY mn </li></ul>Treadmills, elliptical cross trainers, exercise bikes, summit trainers, home gyms and racks E <ul><li>Z distribute its products in India through distributor Y </li></ul>Treadmills, Elliptical Trainers, Exercise Bikes, Ascent Trainer D <ul><li>X is distributing its products in India through Y </li></ul><ul><li>X is introducing latest technology products in India based on its expertise in biomechanics, ergonomics and physiology </li></ul>Treadmills, cross trainers, exercise bikes and various plate loaded equipment C <ul><li>B has a tie-up with Y for distribution in India </li></ul>Home gyms, functional trainers, free weight systems, free weight machines, benches and racks, weights and dumbbells B <ul><li>It has appointed X as its marketing partner in India </li></ul><ul><li>A is looking for growth in Tier I and II cities in India </li></ul>Tread mills, cycles, muscle trainers, Ellipticals and Rowers A India Strategy Products Foreign Player
  8. 8. Thank you for the attention About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. The Fitness Equipment Market report is a special feature from Research on India. For more detailed information or customized research requirements please contact: Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. Natasha Mehta, CFA Phone: +65 8448 0449 E-Mail: [email_address] Gagan Uppal Phone: +91 98364 71499 E-Mail: [email_address] Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on

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