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The fitness equipment industry in India is witnessing significant growth as Indians increasingly become health and fitness conscious. The market is estimated to be worth INR 12.5 bn in 2008 and is expected to reach INR 63.3 bn by 2012. The end-user segments include individuals using fitness equipments at home and institutions like health clubs, corporate houses.
The report provides a brief overview of the fitness equipment industry including market size, growth, types of equipments and key segments. An analysis of drivers explain growth factors such as increasing health and fitness consciousness amongst Indians, growing demand from corporate houses, entry of foreign fitness chains/clubs, reduction in prices and import duties and real estate boom. The key challenges identified include lack of R&D facilities in the country, lack of consumer confidence in Indian equipments, lack of good fitness trainers and lack of space in residential complexes. The key trends identified include health chains entering equipment retailing market, introduction of innovative products and emergence of new distribution channels.
A large share of the fitness equipments is imported. Therefore, the competition section analyses the Government FDI policy and franchisee route of market entry in Indian market. It also identifies and profiles major foreign players, domestic players and leading distributors in terms of their tie ups, product portfolio and strategies in India.