Film Entertainment Market - India - Sample


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Film entertainment market in India is growing at a fast pace with the entry of corporates and global production houses. With more than 1,000 films releasing in a year and 3.2 bn tickets being sold in the market, shows immense potential. Overseas box office and home video segments are registering high growth rates.

The report provides a detailed market overview covering the market size and growth, market share and growth rates of segments, market share of regional films by volume, distribution of theatres in India and market share by value among the players in South Indian film industry. Major drivers include growth in multiplexes, government initiatives, entry of global players and growing home video segment. The industry faces tough challenges from piracy and low success rate.

Key trends like emerging models in film distribution, new financing models and increase in animation films are discussed at length in a separate section. Competition section provides the details of major players including their presence in the value chain and investments in the film industry. The profiles of major players are provided with key developments in the industry.

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Film Entertainment Market - India - Sample

  1. 1. Film Entertainment Market - India January 2010
  2. 2. Executive Summary The Indian Film Entertainment market is estimated to be INR x bn in 20-- The market is expected to grow at an annual rate of a% reaching INR y bn by 20-- Market Major global production houses are entering the growing Indian market seeing great potential Domestic box office sales is leading segment in terms of revenues LE Hindi films dominate the market followed by South Indian films Drivers & Drivers: – – MP Growth in multiplexes Challenges: – Piracy in film industry – Low success rate A Government initiatives Challenges S – Entry of global players in India – Growing home video segment Foreign films gaining ground in India Emerging distribution models in digital cinema Trends New financing models for films Growing 3D and 6D screen formats Increasing number of animation films Major Players Competition Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 FILM ENTERTAINMENT MARKET - INDIA 2
  3. 3. •Market Overview •Drivers & Challenges •Trends •Competition •Key Developments FILM ENTERTAINMENT MARKET - INDIA 3
  4. 4. India film industry is one of the largest in the world and has immense potential for growth Market Overview Market Size & Growth •Indian film industry produces the largest INR bn number of films annually in the world x a% y LE About xx films were released in 20-- x •Films is one of the major form of x entertainment for the people in India MP About yy bn movie tickets are sold in an year x x country •The film industry is dominated by Hindi, S catering to the diverse population in the A •Films are made in various languages in India 0 2008 Country-wise Domestic Releases (2008) 2013e however many other states have their own No. of films regional production houses x a •The three major activities in this industry are x Production, Distribution and Exhibition b c •The industry is highly fragmented with many x d e individual producers, distributors and single screen theatres dominating the value chain 0 India USA Japan France Germany Source: FILM ENTERTAINMENT MARKET - INDIA 4
  5. 5. Segment 1 is the major revenue contributing segment and Segment 3 is fast growing Segments Overview Segments Share (2008) •The industry is primarily divided in to 4 Segment 4 segments in terms of revenue streams Segment 3 D% LE •Domestic box office revenues is the major C% Segment 2 segment contributing about aa% or INR XX bn B% in 2008 MP •Overseas box office is growing predominantly A with many production houses trying to market A% their films across the globe S •Home video segment has new revenue models apart from traditional DVDs like pay-per-view or movie-on-demand in DTH Segments Growth Rates CAGR (20-- to --) Segment 1 The segment is growing at a rapid pace at bb% per Segment 3 a% annum •Ancillary revenues include cable and satellite Segment 2 b% rights, music and video rights About p-q% of ancillary revenues are from Segment 1 c% satellite rights alone Segment 4 d% Source: FILM ENTERTAINMENT MARKET - INDIA 5
  6. 6. Hindi films dominate the film entertainment market followed by the south Indian films Geographic Overview Market Share of Regional Films (Volumes) • Hindi films dominates the market followed by South Others Indian - Telugu, Tamil, Malayalam and Kannada - Language 1 Language 7 A8 films A7 A1 LE • The distribution of screens in India is skewed with Language 6 A6 the South accounting for nearly aa% of total screens Bhojpuri and Marathi MP • Other notable regional film industries include Language 5 A5 A4 A2 Language 2 A • About bb% of the revenues from South India is from Language 4 A3 Telugu and Tamil films S Market Share: South Film Industry (Value) S3 S4 Language 3 Distribution of Theatres in India Region 6 C3 Region 5 B7 Others C4 B6 B1 Region 4 B5 C1 S1 45%C2 B4 S2 Region 3 B2 Region 1 B3 Region 2 Source: FILM ENTERTAINMENT MARKET - INDIA 6
  7. 7. Drivers & Challenges - Summary Drivers Challenges Growth in multiplexes Piracy in film industry Government Initiatives Low success rate Entry of global players in India Growing home video segment FILM ENTERTAINMENT MARKET - INDIA 7
  8. 8. Trends - Summary Foreign films gaining ground in India Emerging models in film distribution Trends ` New financing models for films Growing 3D and 6D screen formats Increasing number of animation films FILM ENTERTAINMENT MARKET - INDIA 8
  9. 9. Profiles of Major Players (4/4) Company Business Description • It is a wholly owned subsidiary of xxxx India • It. is also the holding company of xxxx LE • Main business activities include Hindi films, Indian regional language films, Hollywood films, Company 5 Animation (both international and Indian) films and distribution of these or other third party MP films across the globe • First Indian company to have set-up a western style studio production system and India-wide A distribution network in 20-- Financials S • It has long-term deals with yyyyy and yyyyy and supports zzzzz • It reported a turnover of INR S bn in the year 20-- • Company 6 was formed in 19-- as film production company by xxxx Company 6 • Currently, it is a full-fledged production house with studio operation in India and worldwide distribution of films, DVD and music • It is a fully integrated film studio, the biggest in India for indoor shootings • It tied up with yyyy to produce animation films in Indian language Financials • It reported a turnover of INR S bn and a net income of INR T mn Source: Note: This list is not exhaustive FILM ENTERTAINMENT MARKET - INDIA 9
  10. 10. Thank you for the attention The Film Entertainment Market - India report is a part of Research on India’s Entertainment & Media Industry Series. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA Gagan Uppal Phone: +65 8448 0449 Phone: +91 98364 71499 E-Mail: E-Mail: Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. FILM ENTERTAINMENT MARKET - INDIA 10