E-learning market in India is at nascent stage with tremendous growth opportunities. The market is estimated to be worth USD360 mn in 2008. The e-learning market comprises of multimedia i.e. digital content in private schools, ICT program of Government for government schools and online education market.
The report provides a brief overview of the e-learning market including market size, growth and key segments. An analysis of drivers explains growth factors such as low penetration in public and private schools, Government initiatives to encourage computer literacy in public schools, increase in broadband penetration and demand for online certificates/courses. The key challenges identified include long receivables cycle and formal recognition issues.
The key trends identified include interest shown by private equity players in e-learning market, increase in public private partnerships (PPP), private schools adopting hybrid teaching model and foreign universities offering online courses to Indian students. The competition section highlights the major players in the market including business model, key financials and expansion plans for each player.