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Market Research Report : Digital Camera Market in India 2012


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Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Digital Camera Market in India 2012. Adoption rate of digital cameras in India is rising steadily due to rapid growth of consumerism and is anticipated to witness a dynamic growth in the near future. Currently, vendors in the market offer their products under the ‘Point and Shoot’ and ‘DSLR’ segments. Primarily, increasing disposable income especially amongst the youth working class and a surge in travel plans amongst consumers is expected to further increase the demand for digital cameras. Upcoming innovative and technologically advanced products such as mirrorless cameras and 3D cameras are likely to gain acceptance amongst consumers which in turn will provide a boost to the Indian digital camera market.

The report begins with a market overview, which provides an insight to the overall digital camera market. It describes the primary reasons which are propelling the market forward. The section also talks about the prevailing competition amongst major players and the market size and growth figures in India in terms of revenue as well as total camera units. This section also features Porter’s five forces analysis of the digital camera market in India, thereby offering a clear picture of the market scenario and market entry barriers for prospective new entrants.

This section is followed by the technology section which enlightens the readers about the image sensors used in digital cameras for producing images. The sensors discussed in the report comprise of CMOS and CCD sensors. The section enlists the working procedures and advantages of these sensors, thereby providing detailed information about the Pros and Cons of each individual sensor. Distribution model section of the report briefly summarizes the various channels of product distribution, adopted by major players in the market to sell their products. It brings forth the present marketing strategies put in place by the players so as to increase their market reach and penetration.

Pricing strategy analysis of top three vendors in the market have been derived after an in-depth analysis of the players concerned. The list generated after the research offers valuable insight about the various lucrative segments in the market. This section also features a separate analysis column which helps in clearly distinguishing the prime product segments on which these vendors primarily emphasize on.

An analysis of the drivers and challenges explains the factors leading to the growth of the market including increased disposable income, declining prices, rise in e-commerce, increased travel plans and growing inclination for digital cameras. Strong opportunity exists in the market as increasing disposable income and higher consumption pattern drive the demand for digital cameras. This coupled with the fact t

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Market Research Report : Digital Camera Market in India 2012

  1. 1. Insert Cover Image using Slide Master View Do not distortDigital Camera Market - IndiaJanuary 2012
  2. 2. Executive Summary The market was valued at around INR xx bn in FY -- and is expected to grow at a CAGR of yy% to reach INR zz bn by 20-- Products offered in the market can be categorized under ‘Point and Shoot’ and ‘DSLR (Digital Market Single Lens-Reflex)’ segments A stiff competition is mainly seen amongst major established players such as Canon Inc, Nikon Inc, Sony Corp and Samsung amongst others Some of the typical distribution models adopted by the vendors in the India digital camera market can be enlisted as below: Distribution abc Model xyz xxx aaa Key trends identified in the market can be summarized as below: Introduction of mirrorless cameras Trends Maintaining an India specific product portfolio Providing attractive features Specific focus on a particular range of products Major Digital Camera PlayersCompetition Canon Nikon Sony Samsung Panasonic Fujifilm DIGITAL CAMERA MARKET INDIA 2012.PPT 2
  3. 3. •Market Overview•Distribution Model•Technology•Pricing Strategy Analysis of Top 3 Vendors•Drivers and Challenges•Trends•Competition•Future Strategies of Key Vendors•Strategic Recommendations DIGITAL CAMERA MARKET INDIA 2012.PPT 3
  4. 4. Digital camera market in India is witnessing a splendidgrowth and withholds ample opportunities for the futureDigital Camera Market – Overview• Owing to significant drivers such as high presence of young working class and rise in disposable income, the digital camera market is witnessing a strong surge in its adoption rate Other complimentary factors such as falling prices, surge in tourism and increased affordability is further fueling growth in the market tremendously• The market was valued at around INR xx bn in FY -- and is expected to grow at a CAGR of yy% to reach INR zz bn by 20— In terms of volumes, the market comprised of xx mn units in 20-- and is expected to reach a massive volume of yy mn units by the end of 20--• Products available in the market can be classified under the ‘Point and Shoot’ and ‘DSLR (Digital Single Lens-Reflex)’ categories• A cut throat competition is seen mainly between a handful of established players such as Canon, Nikon and Sony amongst othersDigital Camera Market Size – Revenue Digital Camera Market Size – Volume INR bn Mn Units f z y xx% f e y yy% d e d x b c x c a a b 0 0 20-- 20-- 20-- 20-- 20-- 20-- 20-- 20-- 20-- 20-- 20-- 20-- DIGITAL CAMERA MARKET INDIA 2012.PPT 4
  5. 5. SAMPLEPorter’s Five Forces Analysis Impact x Threat of New Entrants • xxx Impact Impact Impact x x x Bargaining Power of Suppliers Competitive Rivalry Bargaining Power of Buyers• xxx • xxx • xxx Impact x Threat of Substitutes • xxx DIGITAL CAMERA MARKET INDIA 2012.PPT 5
  6. 6. SAMPLEImage Sensors – Digital Camera CMOS - Complementary Metal-Oxide CCD – Charge Coupled Device Semiconductor Working Working CMOS consists of pixel sensors, each of which CCD consists p-doped MOS capacitors, wherein includes a photo detector. As light strikes the the inbound photons are converted into electron CMOS, these photo conductors accumulate charges at the semiconductor oxide interface electrical charges which is further converted and then finally these charges are read by CCD into pixels to create the image chip Advantage Advantage •Consume less power •High-quality and low-noise images •Smaller in size •Has been in use for a prolonged period of time •Less Expensive •Higher light sensitivity DIGITAL CAMERA MARKET INDIA 2012.PPT 6
  7. 7. Pricing Strategy – Digital Camera Market India (x/x) Company Name Point and Shoot Segment Analysis a b Xx-xx No of Models: -- Nikon Price Band: xx – xxx Yy-yy Zz-zz c d No of Models: -- e Aa-aa Canon Price Band: xx – xxx Bb-bb • xxx f Cc-cc h g Dd-dd No of Models: -- Ee-ee Samsung i Price Band: xx – xxx Ff-ff j Gg-gg DIGITAL CAMERA MARKET INDIA 2012.PPT 7
  8. 8. Drivers & Challenges – Summary Drivers Increased Disposable Income Challenges Declining Prices Presence of a Grey Market Rise in e-Commerce Emergence of Smart Devices with Camera Features Increased Travel Plans Growing Inclination for Digital Cameras DIGITAL CAMERA MARKET INDIA 2012.PPT 8
  9. 9. Trends – Summary Maintaining an abc Introduction of xxx Key Trends Providing zzz Specific focus on yyy DIGITAL CAMERA MARKET INDIA 2012.PPT 9
  10. 10. Major Players (x/x)Company Snapshot: Company ACorporate Information Sales Intelligence – Company A IndiaHeadquarters: City A, Country AA Mr. xyz Asst. Director,Employee Strength: --- Marketing HeadWebsite: --- Professional HistoryPhone: --- XxxKey Competitors: Player 1, Player 2, Player 3…. Others xxxBusiness Highlights Brief History• Engages in the manufacturing of imaging and optical • 2010: xxx products internationally • 2010: xxx• Develops and markets photographic equipment, copying • 2010: xxx machines, printers and optical products • 2010: xxx• Primarily operates through three segments, namely abc, def and ghi abc segment of the company handles the digital camera sales DIGITAL CAMERA MARKET INDIA 2012.PPT 10
  11. 11. SAMPLESWOT Analysis – Company A Strength Weakness • xxx: xyz• xxx: xyz• yyy: yzx• zzz: zyx Opportunity Threat • xxx: xyz• xxx: xyz • yyy: zyx• yyy: yzx• zzz: zyx DIGITAL CAMERA MARKET INDIA 2012.PPT 11
  12. 12. Product Portfolio (x/x) SAMPLE Company A Model Type Effective Pixels Video Image Processor LCD Size (inch) Optical Zoom Price (INR) DIGITAL CAMERA MARKET INDIA 2012.PPT 12
  13. 13. Future Strategy – Major Players SAMPLE Company A Company B Company C Company D Attain about xyz% Garner xyz% Garner xyz% Focus on xxx Turn Over from xxx Market Share by Market Share by Market 20-- 20-- Achieve a xyz as Increase Sales from Increase xxx by Enhancing yyy Focus xxx Compared to Last xxx from abc% to Year xyz% Attain a xxx of xyz% xxx Expansion Betterment of xxx Enhance xyz during FY 20xx- 20xx DIGITAL CAMERA MARKET INDIA 2012.PPT 13
  14. 14. Strategic Recommendation abc xyz abc •Xxx •Xxx DIGITAL CAMERA MARKET INDIA 2012.PPT 14
  15. 15. Thank you for the attentionThe Digital Camera Market – India report is a part of Research on India’s InformationTechnology Series. For more detailed information or customized research requirements pleasecontact: Some of our latest offerings in IT Series:Kalyan Banga •PC Peripherals Market in India 2012Phone: +91 33 4064 6215 •Wi-Fi Market in India 2011E-Mail: •Business Intelligence Market in India 2011 •e-Commerce Market in India 2011 •CRM Market in India 2011 •ERP Market in India 2011 •Security Software Market in India 2011 •Enterprise Mobility Market in India 2011Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and priorpermission is required for guidelines on reproduction. DIGITAL CAMERA MARKET INDIA 2012.PPT 15