Dairy Market in India 2011 - Sample


Published on

Dairy market in India is poised to grow at a tremendous rate as the domestic market is witnessing strong increase in demand. New innovative packaging, development of new products is targeted at the retail customers so as to increase volume and penetration. The market which is predominantly controlled by the unorganized sector is witnessing large number of foreign players entering the Indian market including MNCs. Government thrust has gone a long way to develop the dairy sector. However, problems like non availability of fodder and low yield of cattle also persists.
The report provides a brief introduction to the processed food industry. The value chain of a typical food processing company has also been covered. The market overview includes information regarding the production and growth of liquid milk. It also draws a comparison of the production in the Indian market to that of the global market. Furthermore, it also highlights the major milk producing states in India, segmentation and usage of milk. Additionally, the break-up of the dairy processing sector is also provided along with the market size and expected growth rate of the dairy processing sector including its value chain. Porter analysis helps towards understanding the dairy sector. The import-export section provides data for the change in milk imports and exports as well as the top countries from where milk is exported/ imported. Information regarding processed dairy segment is also provided.
Major barriers identified include unavailability of fodder and exponential price rise of the same; as a result of which profit margins have been squeezed. Low yield from cattle compounds the problem. Add to it the price increase of milk in the domestic market which might affect the retail consumption of milk and push the prices of dairy products to a higher level.
The trends identified are increase in per capita availability of milk due to several key steps taken by the government. Various foreign and Indian companies are waiting to enter the lucrative Indian market which is characterized by high growth rate. Furthermore, UHT milk has caught the fancy of the Indian customers as it is safer and has prolonged shelf life. In order to cater to the retail customer, companies are launching smaller packages providing products over a wide price spectrum

The government initiative highlights major policies undertaken by the government to develop this sector. Vision 2030 gives a guideline on the development of the sector so that it can meet the increasing domestic demand. It also highlights various steps taken by the government to boost the sector through various initiatives as well as regulations pertaining to the dairy market.

The competition section covers the major players in the industry and provides a brief overview as well as the key financial data. It also provides a product matrix where the entire product portfolio of the companies with respect to the dairy market is given along with a com

Published in: Business, Technology
1 Like
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Dairy Market in India 2011 - Sample

  1. 1. Dairy Market – India Dairy Market IndiaOctober 2011
  2. 2. Executive Summary Market   Dairy market is growing at a rate of a % Overview  Dairy processing sector to assume more importance in the coming days  Unorganized sector has B % market share Import‐  Imports have increased marginally over the years  Exports have shown a fluctuating trend Export  Increase in fodder prices Major   Low yield of cattle Barriers  Increasing milk prices  Increase in per capita availability of milk  New Entrants New Entrants Trends  Growth of UHT Milk  Packs of varying size  Intensive Dairy Development ProgramGovernment   Clean Milk Production Clean Milk Production Initiatives  Dairy Venture Capital Fund  Vision 2030 Major Players in the MarketCompetition Player 1 Player 2 Player 3 Player 4 DAIRY MARKET IN INDIA 2011.PPT 2
  3. 3. •Introduction•Market Overview•Market Overview•Import & Export•Major Barriers•Trends•Government Initiatives•Competition•Opportunities•Appendix DAIRY MARKET IN INDIA 2011.PPT 3
  4. 4. Food processing industry in India has huge untapped potential and offers scope for large investmentsIntroduction Food processing: Growth• The food processing  industry is valued at INR A2 and  X% A4 is expected to witness a CAGR of  b% in the period  5,000 A3 20‐‐‐20‐‐E 4,000 A1 A2 3,000• India is one of the top producers of milk, pulses,  2,000 sugarcane and tea in the world 1,000 1 000• Government has taken major initiatives towards  0 20-- 20-- 20--e 20--e ensuring multi‐fold growth in this sector that has an  investment opportunity of about INR A by 20‐‐ Sector wise food processing• Mega Food Parks are coming up in India to integrate  x1% of the milk produced is used  the supply chain and promote food processing for processing Dairy C1%• States like Andhra Pradesh Uttar Pradesh and States like Andhra Pradesh, Uttar Pradesh and  Madhya Pradesh are highly attractive for food  processing industry Others C2% 20-- DAIRY MARKET IN INDIA 2011.PPT 4
  5. 5. Dairy Market in India needs to grow at a faster rate to catch up with the demandOverview – Dairy  Market (1/3) Production : ABC• India produces maximum amount of dairy items in the world 150 x B C D A• Of the total milk produced in India, B % of the milk 100 comes from the buffaloes 50• As of Jan 20‐‐, the Indian dairy industry is approximately INR Q bn pp y 0• J % of the milk sold is in loose form 20----- 20----- 20----- 20-----• Only H % of the milk sold is trough retail chains• Since the consumption is on a growing trend so many Global Production Scenario (20‐‐) foreign companies are coming to India with a variety of dairy products India a  Some of theses companies are taking bottom of the pyramid approach to reach out to the masses by developing flexibility in their pricing d Rest of Asia• Milk is the only crop where the farmer realizes T % of Global b consumer price ‐ against T2 % or so in fruits and India c vegetables 20-- DAIRY MARKET IN INDIA 2011.PPT 5
  6. 6. In‐spite of India being the largest milk producer exports are not picking up due to various internal factorsDairy Market‐Exports Exports ‐Value• New markets from South East Asia, far east, north  Africa re opening up for the Indian exporters B 1.000• However, In Feb 20‐‐, the government had imposed a  ban on the export of milk powder so as to control  inflation and bring prices under control 500 A D• Exports have reduced in the  recent years as the  C domestic market is absorbing the produce in India  domestic market is absorbing the produce in India 0 itself  20----- 20----- 20----- 20-----Exports Country‐wise (20‐‐‐‐‐) Exports Country‐wise (20‐‐‐‐‐) d c Country 1 c 18% Country A e Country 2 Country B 38% f b Country 3 Country C y d Country Co ntr 4 e Country D b Country 5 f Country E Others a 12% Others a 9% DAIRY MARKET IN INDIA 2011.PPT 6
  7. 7. Major Barriers – Summary  Rise in fodder prices Major Barriers Increase in prices Increase in prices Low yield of cattle Low yield of cattle DAIRY MARKET IN INDIA 2011.PPT 7
  8. 8. Trends – Summary  Increase  in per capita  Packs of varying sizes availability of milk Key  Trends Growth of UHT milk New entrants DAIRY MARKET IN INDIA 2011.PPT 8
  9. 9. Government has placed major emphasis in the development of the dairy market through a host of benefits Government Initiative The government has put a lot of emphasis on developing the sector by announcing a set of incentives and subsidies for the companies engaged in the manufacturing of milk and other dairy products Initiative Analyst  View De‐licensing of the Indian dairy  The Indian dairy sector was growing at a tremendous rate. Private  industry investments and foreign equity participation was allowed so as to bridge  the huge gap between demand and supply.  Foreign equity participation  to the  Ever since there has been lot of investments and new brands are coming  tune of a % is allowed in the Indian  in the processed milk sector. dairy processing sector De‐reservation of many segments  y g De‐reservation of ice‐cream and ghee saw the entry of MNCs into these  g y like ice‐cream and ghee segments making them more competitive and giving customers a lot to  choose from No Excise duty on dairy machinery In order to promote dairy processing sector, excise duty of  c % has been  fully exempted, thus reducing the capital cost by d % fully exempted thus reducing the capital cost by d % DAIRY MARKET IN INDIA 2011.PPT 9
  10. 10. Major Players (x/ y)Company Snapshot: Company 1Corporate Information Financial PerformanceHeadquarters Place 1 Place 1 Revenue Net IncomeFounded 19‐‐ 0.6 R4 0.20 R3 0.15 0.4 R2Products Product 1, Product 2 R1 0.10 0.2 0.05Key People ABC, XYZ 0.0 0.00 20-- 20-- 20-- 20--Business HighlightsBusiness Highlights• The company, formerly known as  ABC• The production of dairy milk & milk products during the year was x1 KL as against x2 KL in the previous year  representing a growth of k % • The sale of fresh cream and ice‐cream mix recorded volume growth of over W % • The company gave dividend  of INR R per share on the Equity Shares of INR R1 each for the year ended 20‐‐, as  compared to INR J per share in the previous year• The Dairy Division of the company is focused on continuously on  leveraging the G brand and offering different value  y p y y g g g added milk products to achieve higher profitability DAIRY MARKET IN INDIA 2011.PPT 10
  11. 11. Thank you for the attentionThe Dairy Market‐ India report is part of Food & Beverages Industry Series. For more detailed information or customized research requirements please contact:Gaurav Kumar Gagan Uppal  lPhone: +91 33 4064 6214 Phone: +91 22 4098 7530E‐Mail: gaurav.kumar@netscribes.com E‐Mail: gagan.uppal@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick Research on India is a product of Netscribes (India) Pvt Ltd Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &  g g f g p y p p fbusiness research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Disclaimer: This report is published for general information only Although high standards have been used the preparation Research on IndiaNetscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. DAIRY MARKET IN INDIA 2011.PPT 11