Market Research Report: Ceramic Tiles Market in India 2010


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The Ceramic Tiles Market was valued at INR 110 bn in 2009. Ceramic tiles market can be categorized into four segments - High End Tiles (Polished and Glazed), Vitirfied Tiles, Ceramic Tiles - Upper End and Ceramic Tiles - Lower End.

The report begins with an introduction to the market stating the market size and growth in both value and volume terms. The report categorizes the ceramic tiles in four segments and provides the market share of each segment. The report also highlights the import and export market for ceramic tiles including the major export and import destinations.

An analysis of the drivers explains growth in income and urban population, growth in real estate sector, low per capita consumption of tiles, and replacement market as major factors driving the ceramic tiles market. The key challenges identified include dumping of ceramic tiles in India by Chinese manufacturers and competition from the unorganized sector. The report also identifies the key trends as large distribution network, shift to vitrified tiles and digital print technology being used on ceramic tiles.

Competition section profiles major domestic players in the market. The section contains a snapshot of their financials and business highlights.

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Market Research Report: Ceramic Tiles Market in India 2010

  1. 1. Ceramic Tiles Market – India June 2010
  2. 2. Executive Summary Total ceramic tiles market in India valued at INR 110 bn in 2009; Estimated to reach INR 171 bn by 2012 Market Market dominated by unorganized sector with organized sector making up 40% of total market Market can be classifies into four segments based on price range - High end tiles (Porcelain and Glazed), Ceramic tiles – High end, Ceramic tiles – Low end and Vitrified tiles Drivers & Drivers: – Growth in housing PLE Challenges: – Dumping of ceramic tiles in India by Chinese manufacturers M – Low per capita consumption Challenges – Competition from unorganized A – Growth in Real estate S – Replacement market sector Large distribution network Trends Shift to vitrified tiles Digital print technology being used on ceramic tiles • H&R Johnson is the market leader with 24% market share • The players have presence in wall tiles, floor tiles, sanitary tiles, imported tiles, and as Competition highlighters • Major players are H & R Johnson, Kajaria Ceramics and Nitco Tiles • Many players have outlets all over India while there are some regional players as well CERAMIC TILES MARKET IN INDIA 2010.PPT 2
  3. 3. •Market Overview •Drivers & Challenges •Trends •Competition •Key Developments CERAMIC TILES MARKET IN INDIA 2010.PPT 3
  4. 4. Due to growing housing and retail sector, India has become one the top five ceramic tile producers in the world Market - Overview Ceramic Tiles Production and Market Size •Ceramic tiles industry in India is ranked fifth Production globally in terms of production and accounts Market Size mn sq m INR bn for A% of the global production W 600 T 200 •It had a market size of B mn sq. meters in R E 400 P FY’__ and has grown to C mn sq. meters in FY’__ PL 200 0 Q S U X 100 0 M •Growing awareness of ceramic tiles usage, 20-- 20-- 20-- 20-- A replacement demand is attributed to the World Production Tiles – 20-- growth of the ceramic tiles industry S •Characteristic features of ceramic tiles and easy availability is making it a cheaper substitute to marble Total Production: z mn sq mt Country 4 Country3 Q% P% Country2 O% Country 1 •With growing number of malls and growth in N% housing sector usage of ceramic tiles is Country 5 R% increasing rapidly M% Country 6 Source: CERAMIC TILES MARKET IN INDIA 2010.PPT 4
  5. 5. Drivers & Challenges – Summary Drivers Challenges Growth in income and urban Dumping of ceramic tiles in India by population Chinese manufacturers Growth in real estate sector Competition from unorganized sector Low per capita consumption of tiles Replacement market CERAMIC TILES MARKET IN INDIA 2010.PPT 5
  6. 6. Trends - Summary Large distribution network Trends Use of digital print Shift to vitrified tiles technology CERAMIC TILES MARKET IN INDIA 2010.PPT 6
  7. 7. Company 1, Company 2 and Company 3 lead the ceramic tiles market Competition - Overview Market Share of Players in Organized Sector • Major players in the industry are Company 1, Others Company 1 Company 2 and Company 3 Z% P% • Though Company 1 has the highest market share, Company 7 Company 2 has ranks higher capacity wise W% • The unorganized sector accounts for about Y% (INR a Company 6 U% LE bn) of the total ceramics market of INR c bn and is dominated by small players primarily from State A (~d%) P Company 5 T% S% R% Q% Company 2 M Company 4 Company 3 A Market Segmentation Revenue growth (CAGR FY__-__) SUnorganized Sector Organized Sector Company 1 Company 2 Company 3 Y% X% Company 4 Company 5 Company 6 Company 7 Company 8 Source: CERAMIC TILES MARKET IN INDIA 2010.PPT 7
  8. 8. Major Players(1/12) Company A Company : Snapshot Financials Established 19-- Revenues INR bn Profit INR mn Headquarters State 1 4 d 300 Company Type Listed E 3 c 200 L b Location North, East , South, West 2 P a 100 Key People Mr. X 1 Business Highlights SAM 0 2005-06 2006-07 2007-08 2008-09 0 • It plans to enter into quarts manufacturing in the next financial year. The company would invest around INR w bn at its facility in --- for the new venture • Its wall tiles manufacturing capacity has reached g square feet per day leading to addition of x square feet per day to its production capacity • Products-Ceramic Wall Tiles, Vitrified Tiles, Ceramic Tiles, Aquart, Marble & Quartz Stone Source: CERAMIC TILES MARKET IN INDIA 2010.PPT 8
  9. 9. Thank you for the attention The Ceramic Tiles Market- India report is part of Consumer Goods Industry Series. For more detailed information or customized research requirements please contact: Gagan Uppal Gaurav Kumar Phone: +91 96191 00122 Phone: +91 98303 09715 E-Mail: E-Mail: Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. CERAMIC TILES MARKET IN INDIA 2010.PPT 9