Market Research Report : Cardiac Pacemaker Market in India 2011


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The Indian medical devices market is largely dependent on imports from foreign countries. Although domestic players in the country are ramping up their manufacturing facilities, the foreign companies continue to enjoy a superior market share on account of their brand recognition, reliability, and technological superiority. The growing target base of consumers will boost sales and the market is expected to exhibit steady growth in future.

The report provides a snapshot of the pacemaker market. It begins with an introduction section which offers a brief description of the segments in the pacemaker market in India. The market overview section provides an insight into the market and highlights the market size and growth. Import and export figures for pacemakers, both in terms of volume and value have been provided in the next section. It also includes the regional break-up of the imports and exports.

An analysis of the drivers explains the factors for growth including changing demographics, high rates of cardiovascular diseases, low market penetration, growing awareness and changing insurance coverage structure and business model. Key challenges include lack of standard regulatory structure, lack of awareness and weak manufacturing base. The market characteristics section describes some of the key features of the market including product innovation, focus on low cost goods and significant presence of MNC’s.

The competition section highlights the features of the major players operating in the market. It includes a brief profile of the major domestic and foreign players in the market along with their financials.

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Market Research Report : Cardiac Pacemaker Market in India 2011

  1. 1. Cardiac Pacemaker Market –Cardiac Pacemaker Market IndiaJuly 2011
  2. 2. Executive Summary  Cardiac pacemaker market in India is growing at a CAGR of x% over 20‐‐ ‐ ‐‐e Market  The industry is dominated by foreign companies  Market is largely dependent on imports  Drivers: Challenges:  Changing demographics  Lack of standard regulatory   High rate of cardiovascular diseases structure and government  Drivers &  Drivers & initiatives  Low market penetration Challenges  Unwillingness to spend on   Growing awareness medical devices  Changing Insurance coverage structure   Weak manufacturing base and business model  Product innovation Market   Focus on low cost goodsCharacteristics  Significant presence of MNCs g p  Majority of players in the cardiac pacemaker market are foreign companies with distributors and  subsidiaries in India Competition  Due to lack of a structured regulation, entry of more players is inhibited  Major players include Company 1, Company 2, Company 3, Company 4 CARDIAC PACEMAKER MARKET IN INDIA 2011.PPT 2
  3. 3. •Introduction d i•Market Overview•Import‐Export•Drivers & Challenges•Market Characteristics•Competition CARDIAC PACEMAKER MARKET IN INDIA 2011.PPT 3
  4. 4. Cardiac pacemaker market is poised to grow at a steady rate  in the future  Cardiac Pacemaker Market – Overview  Market Size & Growth • Cardiac pacemaker market is expected to grow  Units ‘000 steadily and offers strong potential for existing and  35 q new players  x% 30 • Country 1 along with Country 2 are primary markets  for cardiac rhythm management products of which  25 pacemakers form the largest part pacemakers form the largest part 20 p • Majority of players are foreign companies with  15 distributors or subsidiaries in India 10  These companies have been able to strengthen their  foothold in the market due to their  P, Q and R  f h ld i h k d h i P Q dR 5 • Domestic players make significant investments and  0 rely on profits generated in India as well as abroad 20-- 20--e  While some players purely operate in India, others have a  global presence  Smaller players utilize M strategies rather than T methods  to maintain their foothold in the market Source: CARDIAC PACEMAKER MARKET IN INDIA 2011.PPT 4
  5. 5. Indian pacemaker market is heavily dependent on imports  from the developed countries, but… Imports – Overview Import of Cardiac Pacemakers • The Government of India has always liberally allowed  INR mn Volume ‘000 units the import of medical electronic equipments 1,500 Value s 80  Basic custom duty on pacemakers is x% r 60 • Over the years, import of pacemakers has been  1,000 q steadily increasing p 40 • Imports are mostly from the developed Region A and  p y p g 500 20 Region B 0 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ Import (Region Wise: 2009) Import (Region Wise: 2010) Country 1 h1% f2% Country 1 Country 2 f1% Country 2 e1% Country 3 d2% e2% h2% g1% Country  3 d1% g2% i1% Country 4 c2% a1% 1% Country 4 Country 4 j1% Country 5 c1% Country 5 Country 6 b2% Country 6 Country 7 a2% Country 7 Country 8 b1% Others Country 9 OthersSource: CARDIAC PACEMAKER MARKET IN INDIA 2011.PPT 5
  6. 6. Drivers & Challenges – Summary Drivers Challenges Lack of standard regulatory structure  Lack of standard regulatory structure Changing demographics and government initiatives Unwillingness to spend on medical  High rate of cardiovascular diseases devices Low market penetration Weak manufacturing base Growing awareness Changing Insurance coverage structure  and business model CARDIAC PACEMAKER MARKET IN INDIA 2011.PPT 6
  7. 7. Market Characteristics – Summary Product innovation Market Characteristics Ch i i Significant presence of  Focus on low cost goods Focus on low cost goods MNCs MNC 7
  8. 8. Major Foreign Players (1/7) Company Snapshot: Company 1Corporate Information Financial Performance Revenue Revenue Profit  Profit Headquarters H d t City 1, Country 1 Cit 1 C t 1 INR bn INR bn Profit / Loss p q Founded 19‐‐ 400 r 20 0 300 Product 1,  Product 2, Product 3,  ‐20 Products  200 40 ‐40 Product 4, Product 5 Product 4 Product 5 s ‐60 100 ‐80 Key People Person X – CEO 0 ‐100 20‐‐ 20‐‐ 20‐‐ 20‐‐ Q‐ Business Highlights Business Highlights • Established in 19‐‐ as a holding company, Company 1 went public through an IPO in 19‐‐ and has x manufacturing  facilities worldwide • Operations in India are conducted through its wholly owned subsidiary Company 2 which has its headquarters in City 1  and branch offices in City 2, City 3 and City 4 db h ffi i Cit 2 Cit 3 d Cit 4 • Launched Product 1 and Product 2 in India in Feb 20‐‐ • The company plans to invest INR y bn in Country 1, Country 2 and Country 3 through 20‐‐ and has strengthened its sales  force by adding z representatives during the first quarter of 20‐‐ in Country 1 and Country 2Source: CARDIAC PACEMAKER MARKET IN INDIA 2011.PPT 8
  9. 9. Thank you for the attentionThe Cardiac Pacemaker Market – India report is part of Research on India’s Healthcare Industry Series.For more detailed information or customized research requirements please contact:Gaurav KumarPhone: +91 33 4064 6214E‐Mail: gaurav.kumar@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick Research on India is a product of Netscribes (India) Pvt Ltd Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &  g g f g p y p p fbusiness research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Disclaimer: This report is published for general information only Although high standards have been used the preparation Research on IndiaNetscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. CARDIAC PACEMAKER MARKET IN INDIA 2011.PPT 9