Market Research Report : Broadband Internet Adoption in India 2012

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The report begins with ‘Introduction’ section covering overview regarding broadband internet which provides basic idea regarding broadband internet and how it is different from legacy dial-up or equivalent internet technology. Various internet access technologies are briefly discussed here for better understanding of the subject in hand. The section also covers a short history of internet in India, highlighting key moments since 1995, when internet was first introduced in India.

The ‘Market Overview’ section elaborates global & domestic market state of broadband internet. It is accompanied by a plethora of statistical information regarding broadband in global scenario as well as in India such as global & domestic market size in terms of subscriber base, penetration level in various countries, market share according to broadband access technology, and other related information. The section also elaborates details regarding region-wise data of broadband and country-wise information in Asia covering total population, subscriber base in 2000 and 2011, & percentage share compared to total subscriber base in Asia and the world.

The section continues with emphasis on information regarding domestic market including latest TRAI (Telecom Regulatory Authority of India) updated market size in terms of subscriber base, projection of growth of the same till 2015, & also for 2017 and 2020. It also enlightens with information such as current rural usage and projection of growth in the coming years, average internet speed in India and rural-urban internet subscriber base split from 2008 till 2011 and a projected growth till 2015. Next state-wise broadband subscriber base and penetration in India is provided to explore possibility in various states. It is followed by a discussion on broadband service delivery technology wherein various technologies are briefed with definition & technical information. The section closes with ‘Market share of Broadband Players’ segment where various broadband internet service providers are mapped according to their market share with some key information.

It is followed by ‘Scope in India’ section which elaborates on various scope areas and verticals for broadband in India. Special emphasis has been given on rural and sub-urban opportunities as broadband will be largely driven by these consumers in near future. Specific sectors have been highlighted with information regarding each of their market state and opportunity areas in the sectors for broadband internet.

The report continues with ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for broadband internet adoption in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.

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Market Research Report : Broadband Internet Adoption in India 2012

  1. 1. Broadband Internet Adoption in IndiaJanuary 2012
  2. 2. Executive Summary Broadband internet market size in India is estimated to be around x1 mn in terms of subscriber base as on 20-- Market Government of India is hopeful of achieving the target of x2 mn broadband internet connections by 20-- and x3 mn by the end of 20-- Global market size of broadband internet in terms of subscriber base was x4 mn as on 20-- Drivers: Challenges: Burgeoning PC Penetration 3G Mobile Broadband Drivers & Increase in Disposable Income Lack of Regional Language Support Challenges Soaring Enterprise Demand Increasing Demand for Rich Web Contents and Social Networking Affordability of Broadband Services Trend1 Trends &Developments Trend2 Trend3 Major Players Player1 Player2 Player3Competition Player4 Player5 Player6 BROADBAND INTERNET MARKET IN INDIA 2012.PPT 2
  3. 3. •Introduction•Market Overview•Scope in India•Drivers & Challenges•Broadband Service Providers•Trends & Developments•Vendor Opportunities•Strategic Recommendations•Survey on Broadband Usage BROADBAND INTERNET MARKET IN INDIA 2012.PPT 3
  4. 4. IntroductionBroadband Internet Overview•Broadband is the general expression for high bandwidth internet connection capable of more than x1 Kbps of speed• Broadband was first launched in country1 in 20-- providing a complete different experience to Internet, coming from dial-up internet connections that typically operated on x2 Kbps modems• Broadband internet speed in other countries such as country1, country2, country3, country4 and others, are a lot higher than the defined lower limit, going all the way up to x3 Mbps on the average Telecom Regulatory Authority of India (TRAI) has proposed raising the definition of broadband to x4 Mbps in India• Broadband internet has opened new avenues for area1, area2, area3 and area4Major Internet Access Technologies Technology Description aaaaaaaaaaaaaaAccessTechnology1 bbbbbbbbbbbbb aaaaaaaaaaaaaaAccessTechnology2 bbbbbbbbbbbbbAccessTechnology3 bbbbbbbbbbbbbAccessTechnology4 aaaaaaaaaaaaaaAccessTechnology5 bbbbbbbbbbbbb BROADBAND INTERNET MARKET IN INDIA 2012.PPT 4
  5. 5. Global broadband market size is x1 of total internet marketindicating huge growth prospectMarket Overview – Global• Global market size of broadband internet is x2 mn in terms of subscriber base, as on 20-- Number of internet user reached x3 bn milestone globally in the end of 20--• Globally, Broadband internet market has seen significant growth in quite a few countries whereas in some the penetration level still remains low and trivial In terms of annual growth, countries such as Serbia, Thailand & Belarus achieved x4% or more growth between 20-- and 20--• Globally, technology1 is the leading broadband technology used by majority of the consumers followed by technology2 accounting for x5% and x6% respectively of the entire broadband subscription technology base In countries like Country1 usage of technology3 is dominant followed by technology4 which is the leading technology in country2, whereas in countries like country3, usage of technology5 is higher Broadband Market Size, Share & Growth – Major Continents 200 f4 f6 c1 f5 f3 c2 150 f1 f2 c3 100 7% c4 c5 50 c6 f7 f8 c7 0 d1 d2 d3 d4 BROADBAND INTERNET MARKET IN INDIA 2012.PPT 5
  6. 6. Region-wise Broadband Statistics - Global Percentage Share Subscriber Base Subscriber Base of Total Regions Population Penetration (2000) (2011) Subscriber Base – Global Region1 a1 b1 c1 d1% e1% Region2 a2 b2 c2 d2% e2% Region3 a3 b3 c3 d3% e3% Region4 a4 b4 c4 d4% e4% Region5 a5 b5 c5 d5% e5% Region6 a6 b6 c6 d6% e6% Region7 a7 b7 c7 d7% e7% • aaaaaaaaaa • bbbbbbbbb • ccccccccccc BROADBAND INTERNET MARKET IN INDIA 2012.PPT 6
  7. 7. Scope in India - Across Verticals (1/4) • aaaaaaaaaa • Bbbbbbbbb • Ccccccccccc • ddddddddd • eeeeeeeeee • aaaaaaaaaa Vertical1 • bbbbbbbbb • ccccccccccc • aaaaaaaaaa Vertical2 • bbbbbbbbb • ccccccccccc • aaaaaaaaaa Vertical3 • bbbbbbbbb • ccccccccccc BROADBAND INTERNET MARKET IN INDIA 2012.PPT 7
  8. 8. Drivers & Challenges – Summary Drivers Burgeoning PC Penetration Challenges Increase in Disposable Income 3G Mobile Broadband Soaring Demand in Enterprises Lack of Regional Language Support Increasing Demand for Rich Web Contents and Social Networking Affordability of Broadband Services BROADBAND INTERNET MARKET IN INDIA 2012.PPT 8
  9. 9. Major Broadband Service Providers (-/-)Company Snapshot: Company1 (1/2)Corporate Information Business HighlightsHead Quarters City, Country • aaaaaaaaaa • Bbbbbbbbb Integrated TelecommunicationIndustry • Ccccccccccc Services • dddddddddNo. of. ---- • eeeeeeeeeeEmployees • ffffffffffffffffWebsite www…….comFinancial Performance Key Contacts Total Revenue Net Profit Name Designation INR bn INR bn Mr. X Chairman and MD 6 0.6 x4 x2 x3 Mr. X Chief Managing Director 4 x1 0.4 2 0.2 Mr. X Director of Operations 0 0.0 Mr. X Executive Director of Finance BROADBAND INTERNET MARKET IN INDIA 2012.PPT 9
  10. 10. Major Broadband Service Providers (-/-)Company Snapshot: Company1 (2/2)Key Business Segments Key Geographic Segments b1 c1 c2 c3 c4 c5100% Company filed revenue 100% under single business segment50% 50% 0% 0% 2011 2008 2009 2010 2011Broadband Tariffs: General Data Plans High Data Usage Plans Download Monthly Download Monthly Plan Name Speed Plan Name Speed Limit Cost Limit Cost Plan1 s1 1 GB --- Plan4 S4 125 GB --- Plan2 s2 Unlimited --- Plan5 S5 250 GB --- Plan3 s3 Unlimited --- Plan6 s6 Unlimited --- BROADBAND INTERNET MARKET IN INDIA 2012.PPT 10
  11. 11. Some recent developments & trends in mobile apps and itspopular application in the domestic marketKey Trends & Development Trends & Developments Description • aaaaaaaaaa Development1 • bbbbbbbb • aaaaaaaaaa Development2 • bbbbbbbb • aaaaaaaaaa Development3 • bbbbbbbb • aaaaaaaaaa Development4 • bbbbbbbb • aaaaaaaaaa Development5 • bbbbbbbb BROADBAND INTERNET MARKET IN INDIA 2012.PPT 11
  12. 12. Opportunity1, Opportunity2 and Opportunity3 providesample opportunities for broadband players in IndiaVendor Opportunities • aaaaaaaaaaOpportunity1 • Bbbbbbbbb • Ccccccccccc • aaaaaaaaaaOpportunity2 • Bbbbbbbbb • Ccccccccccc • aaaaaaaaaaOpportunity3 • Bbbbbbbbb • Ccccccccccc BROADBAND INTERNET MARKET IN INDIA 2012.PPT 12
  13. 13. Strategic Recommendations (-/-) • aaaaaaaaaaaaaaaaaaaaa • bbbbbbbbbbbbbbbbbbbbb Strategic Recommendations1 • aaaaaaaaaa • bbbbbbbb • ccccccccc Strategic Recommendations2 • aaaaaaaaaa • bbbbbbbb • ccccccccc BROADBAND INTERNET MARKET IN INDIA 2012.PPT 13
  14. 14. Survey on Broadband Usage (-/-)Question Subject1 50 Q: xxxxxxxxxxxxxxxxxx? m2% 40 m4%Response Option: 30 a1) a m3% b 202) b c 10 d3) c m1%4) d 0Question Subject2 Q: yyyyyyyyyyyyyyyyyyy? e m5%Response Option: f m6%1) e2) f3) g g m7% BROADBAND INTERNET MARKET IN INDIA 2012.PPT 14
  15. 15. Thank you for the attentionThe Broadband Internet Market in India report is a part of Research on India’sTelecommunications Series. For more detailed information or customized researchrequirements please contact:Kalyan Banga Our other offerings in the Telecom Series: •Mobile Application Market in India 2012Phone: +91 33 4064 6215 •Mobile Advertising Market in India 2011E-Mail: kalyan.banga@netscribes.com •GPS Tracking And Navigation Market in India 2011 •3G Market in India 2011 •Telecom Market in China 2011 •Smartphone Market in India 2011 •Telecom Towers Market in India 2010Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and priorpermission is required for guidelines on reproduction. BROADBAND INTERNET MARKET IN INDIA 2012.PPT 15

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