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Market Research Report : Branded School Uniform Market in India 2011

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School uniforms are a product targeted at a particular section of the society. A growing market for private education and schooling in India is providing growth prospects to this industry. Furthermore, players are also interested in increasing their presence and reach in the market. Large players are readily tying up with retail giants and schools towards increasing visibility. State governments are also creating opportunities for players as they offer uniforms to students in the rural areas. The unorganized market provides a threat to the organized players; however, large players are tapping the opportunities available in the market to increase their revenues and sales.

The report begins with the market overview section which provides an insight into the market and highlights the size and growth. It also offers information regarding the market segmentation.

An analysis of the drivers explains the factors for growth of the industry including growing private school market, growth in organized retail, government initiatives and existence of inferior quality unbranded material. The key challenges include huge unorganized market and escalating input costs. Key trends in the market have been highlighted which include apparel retail giants introducing school uniform brands, use of sophisticated technology and players tying up with schools.

The competition section provides an overview of the competitive landscape in the industry and includes a brief profile of the major domestic players in the market along with their financials.

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Market Research Report : Branded School Uniform Market in India 2011

  1. 1. Branded School Uniform – IndiaMarch 2011
  2. 2. Executive Summary The Indian school uniform market is valued at INR XX bn and is estimated to be growing at a rate of a% Market Unorganized sector dominates the Indian school uniform market covering ~b% of the total market The branded school uniform concept is at a nascent stage LE Drivers: Challenges: P Growing private school market Huge unorganized market Drivers & Growth in organized retail Escalating input costs Challenges SAM Government Initiatives Inferior quality unbranded material Apparel Retail giants introducing school uniform brands Trends Use of sophisticated technology Players tying up with schools Market consists of a few major players facing strong competition from the unorganized sectorCompetition Organized sector is primarily dominated by Player 1, Player 2, Player 3 and Player 4 BRANDED SCHOOL UNIFORM MARKET IN INDIA 2011.PPT 2
  3. 3. •Market Overview•Drivers & Challenges•Trends•Competition BRANDED SCHOOL UNIFORM MARKET IN INDIA 2011.PPT 3
  4. 4. Branded school uniform market is an emerging concept inIndia and is expected to grow stronglyBranded School Uniform – Overview Market Size & Growth•Branded school uniform is an upcoming INR bn market in India and has been witnessing LE 200 a% Y strong growth 150•On an average, children spend b% of their time in school uniforms MP 100 50 X SA Therefore, the comfort and quality of these apparel becomes imperative 0 20-- 20--e•Purchase of school uniforms is largely restricted over L-M every year Market Segmentation•Market has been dominated by local and Segment 1 d% unorganized players Segment 2•Unorganized players tend to enjoy a much higher profit margin as compared to their organized counterparts c% BRANDED SCHOOL UNIFORM MARKET IN INDIA 2011.PPT 4
  5. 5. Drivers & Challenges – Summary Drivers Challenges Growing private school market Huge unorganized market Growth in organized retail Escalating input costs Government Initiatives Inferior quality unbranded material BRANDED SCHOOL UNIFORM MARKET IN INDIA 2011.PPT 5
  6. 6. Trends – Summary Apparel retail giants introducing school uniform brands Key Trends Players tying up with Use of sophisticated schools technology BRANDED SCHOOL UNIFORM MARKET IN INDIA 2011.PPT 6
  7. 7. Domestic Players in the Market (1/8)Company Snapshot: Player 1Corporate Information Financial Performance RevenueHeadquarters Location 1 Revenue Profit INR mn Profit / Loss INR mnFounded 19-- c 0 s m b pProducts Product 1, Product 2 q r n o a pKey People Person 1 – Position 1 0 q 2007 2008 2009 2010Business Highlights E• Player 1 serves as a vendors to schools in India for supply of quality school uniforms under the brand name ‘Brand 1’. PL For FY 20--, they had executed orders for L schools and received orders from M schools• Markets its products through franchisees, retail shops, factory outlets, and multi-brand outlets M• Operates U flagship stores and V EBOs. By Mar’-, it plans to launch Q EBOs and W flagship stores. It plans to spend INR A E-R mn for setting up each flagship store S• Plans to launch an initial public offer (IPO) to raise INR B-J bn to fund its expansion plans by Oct, 20--• It reported revenues of INR D bn in FY- and expects to report revenues of INR Y bn in FY-- BRANDED SCHOOL UNIFORM MARKET IN INDIA 2011.PPT 7
  8. 8. Thank you for the attentionBranded Uniform Market - India report is a part of Research on India’s Consumer Goods’Industry Series.For more detailed information or customized research requirements please contact:Gagan Uppal Gaurav KumarPhone: +91 22 4098 7530 Phone: +91 33 4064 6214E-Mail: E-Mail: gaurav.kumar@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a truevalue proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growthobjectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is thesole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. BRANDED SCHOOL UNIFORM MARKET IN INDIA 2011.PPT 8