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Chocolate accounts for a small share of the sugar and confectionary market in India. However, due to increasing consumption levels the industry offer significant prospects, especially for foreign players. The report provides a snapshot of the market indicating the size and growth as well as sales breakdown by price points and geography.
A brief analysis of drivers and challenges primarily focuses on cultural influences and manufacturers’ initiatives in driving growth, while challenges include raw material prices and artificial price inflation from government duties. The report also explains the shift in consumer preferences, channel trends, role of imports, and the possibility of private label products.