The bottled water market in India is lucrative and growing fast with excellent long-term future prospects. The report provides a snapshot of the market including the two segments of packaged drinking water and natural mineral water. In addition, the overview provides gives a quick picture of the market with estimates and a clear distinction between the two segments along parameters such as packaging, pricing, and competition.
A brief analysis of the drives and challenges suggests that sound economic and high profitability is the key driver. A snapshot of production cost components vis-à-vis market price indicates how lucrative this market can be. Other aspects include the role of the government in growing the market, challenge in transportation, current and future industry initiatives and the threat from unorganized sector.