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Bottled Water - India - Sample


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The bottled water market in India is lucrative and growing fast with excellent long-term future prospects. The report provides a snapshot of the market including the two segments of packaged drinking water and natural mineral water. In addition, the overview provides gives a quick picture of the market with estimates and a clear distinction between the two segments along parameters such as packaging, pricing, and competition.

A brief analysis of the drives and challenges suggests that sound economic and high profitability is the key driver. A snapshot of production cost components vis-à-vis market price indicates how lucrative this market can be. Other aspects include the role of the government in growing the market, challenge in transportation, current and future industry initiatives and the threat from unorganized sector.

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Bottled Water - India - Sample

  1. 1. Bottled Water - India December 2008
  2. 2. Executive Summary <ul><ul><li>Rapidly growing market </li></ul></ul><ul><ul><li>Estimated worth USD XX in 2007 & USD YY mn in 2012 </li></ul></ul><ul><ul><li>Packaged Drinking Water: a% of total market </li></ul></ul><ul><ul><li>Natural Mineral Water: b% of total market </li></ul></ul>SAMPLE <ul><ul><li>Packaged Drinking Water segment </li></ul></ul><ul><ul><ul><li>Fiercely competitive and includes a sizeable unorganized sector </li></ul></ul></ul><ul><ul><ul><li>A,B,C are market leaders </li></ul></ul></ul><ul><ul><li>Natural Mineral Water Segment </li></ul></ul><ul><ul><ul><li>Little competition and dominated by company Z </li></ul></ul></ul><ul><ul><li>Drivers: Sound economics, government failure to provide safe drinking water, and archaic laws encouraging groundwater exploitation </li></ul></ul><ul><ul><li>Challenges: Inefficient transportation infrastructure, difficulties in brand differentiation, and possible threat from public campaigns/litigation </li></ul></ul><ul><ul><li>Recent Brand Building activity </li></ul></ul><ul><ul><li>Continued focus on institutional sales </li></ul></ul><ul><ul><li>Flavoured water expected to be launched soon </li></ul></ul><ul><ul><li>New entrants from other industries, especially retail and hospitality </li></ul></ul><ul><ul><li>Possible export of Himalayan natural mineral water </li></ul></ul>Market Drivers & Challenges Trends Competition
  3. 3. <ul><li>Market Overview </li></ul><ul><li>Drivers & Challenges </li></ul><ul><li>Trends </li></ul><ul><li>Competition </li></ul><ul><li>Key Developments </li></ul>
  4. 4. The Indian bottled water industry is growing dynamically and is forecast to accelerate until 2012 <ul><li>One of the fastest growing, competitive industries in India </li></ul><ul><li>Industry estimated to be worth USD XX mn in 2007, growing at y% p.a. since 2003 </li></ul><ul><li>Growth is forecast to accelerate to x% p.a. from 2007 to reach USD YY mn by 2012 </li></ul><ul><li>Market comprises of two segments: </li></ul><ul><ul><li>Packaged drinking water : Water from any source, which is treated for consumption </li></ul></ul><ul><ul><li>Natural Mineral water : Drawn from a natural underground source </li></ul></ul><ul><li>Consumption varies across regions and is primarily linked to the level of prosperity </li></ul><ul><ul><li>B region is the largest market with a% </li></ul></ul><ul><ul><li>However, southern city of A is estimated to account for b% of the market alone </li></ul></ul><ul><li>Production is concentrated in South India where ~a% of all bottling plants are located </li></ul>SAMPLE Overview Size and Segments X 2002 Y 2007 Z 2012 a% b% USD m b% Packaged Water a% Mineral Water Market Size and Growth Major Segments Source:
  5. 5. Drivers & Challenges Sound economics and high profitability Archaic government laws supporting groundwater exploitation Increasing consumer awareness on health issues Water shortage or lack of safe drinking water in most places Drivers Possible threat from public campaigns and litigation Brand and category differentiation Low-entry barriers and threat from low-quality products Inefficient transport infrastructure Challenges
  6. 6. Key Trends Natural mineral water going abroad Brand building begins only recently Institutions continue to be an important channel New entrants from other sectors Expected launch of flavoured water Wide packaging formats Trends
  7. 7. X,Y and Z lead in packaged drinking water while Z dominates the natural mineral water segment <ul><li>Fiercely competitive due to attractive economics and huge size </li></ul><ul><li>Organized sector comprises X,Y,Z and numerous regional brands </li></ul><ul><li>Includes a large number of regional or localized brands as well </li></ul>SAMPLE a% Company X b% Company Z <ul><li>Few participants - only xx licensees </li></ul><ul><li>Dominated by company Z </li></ul><ul><li>Other domestic brands include U,V,W </li></ul><ul><li>The niche premium import segment includes A,B,C </li></ul>Packaged Drinking Water Market share – organized sector Natural Mineral Water Market share d% Company Z e% Company U f% Company V a% Company X c% Company Y Source: A large unorganized sector also exists providing fierce competition to larger players 85%
  8. 8. Thank you for the attention About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. The Bottled Water report is a part of Research on India’s Food & Beverage Industry Series. For more detailed information or customized research requirements please contact: Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. Natasha Mehta, CFA Phone: +65 8448 0449 E-Mail: [email_address] Gagan Uppal Phone: +91 98364 71499 E-Mail: [email_address] Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on