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Bath Fittings And Accessories Market - India - Sample


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The bath fittings and accessories market is valued at 18 bn in 2008 it is expected to reach INR 40 bn in 2012. Market is dominated by the organized segment.

The report provides a brief overview of the market including the estimated market size, growth rate and revenue split between the organized and unorganized segments. An analysis of drivers reveals that increasing urbanization, increase in disposable Income, growth in real estate sector, growth in hospitality industry, improving awareness is driving growth in this sector. The key challenges identified low demand in replacement market, market restricted to urban areas, bathroom size in India.

The report identifies the current market trends including manufacturers providing complete bathroom solutions, water conservation technology, tie ups with architects, builders and interior designers, and growing popularity of imported fittings. The competitive landscape profiles the major players in this sector in terms of their business description. The report also provides details key developments in this sector.

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Bath Fittings And Accessories Market - India - Sample

  1. 1. Bath Fittings and Accessories Market - India November 2009
  2. 2. Executive Summary SAMPLE Market Drivers & Challenges Trends Competition <ul><ul><li>Bath fittings & accessories market is valued at INR XX bn in 20- -; Expected to reach INR YY bn in 20- - </li></ul></ul><ul><ul><li>The market is X% organized </li></ul></ul><ul><ul><li>Market is mainly concentrated in urban areas </li></ul></ul><ul><ul><li>Drivers: </li></ul></ul><ul><ul><ul><li>Increasing urbanization </li></ul></ul></ul><ul><ul><ul><li>Increase in disposable income </li></ul></ul></ul><ul><ul><ul><li>Growth in real estate sector </li></ul></ul></ul><ul><ul><ul><li>Growth in hospitality industry </li></ul></ul></ul><ul><ul><ul><li>Increasing awareness level among consumers </li></ul></ul></ul><ul><ul><li>Challenges: </li></ul></ul><ul><ul><ul><li>Market restricted to urban areas </li></ul></ul></ul><ul><ul><ul><li>Low replacement demand and small bathroom sizes </li></ul></ul></ul><ul><ul><li>Manufacturers providing complete bathroom solutions </li></ul></ul><ul><ul><li>Water conservation technology </li></ul></ul><ul><ul><li>Tie ups with architects, builders and interior designers </li></ul></ul><ul><ul><li>Popularity of imported fittings </li></ul></ul><ul><ul><li>Company A commands a market share of XY% in the organized sector </li></ul></ul><ul><ul><li>Both domestic and the foreign manufacturers are supplying products in Indian Market </li></ul></ul><ul><ul><li>Foreign players either have partnerships with Indian players or have their own subsidiaries </li></ul></ul><ul><ul><li>Companies also market directly to builders and corporates </li></ul></ul>
  3. 3. <ul><li>Market Overview </li></ul><ul><li>Drivers & Challenges </li></ul><ul><li>Trends </li></ul><ul><li>Competition </li></ul><ul><li>Key Developments </li></ul>
  4. 4. Market is dominated by the organized sector <ul><li>Bath fittings products in India have evolved from a low involvement functional product to a lifestyle statement </li></ul><ul><li>Bath fittings market is growing on account of - </li></ul><ul><ul><li>Rapid urbanization </li></ul></ul><ul><ul><li>Rising income levels </li></ul></ul><ul><ul><li>Increasing awareness level </li></ul></ul><ul><li>Companies are constantly innovating and launching new products with new designs and features </li></ul><ul><li>Both the basic and designer bathroom accessories are available in the market </li></ul><ul><li>Market is dominated by the organized sector including manufacturers as well as importers </li></ul><ul><li>Key players in the market include Company A, Company B, Company C </li></ul>SAMPLE X% Organized Y% Unorganized Market Overview Market Size and Growth Organized Vs Unorganized Split Source: X 2008 Y 2012e A% INR bn
  5. 5. Drivers & Challenges - Summary Increase in disposable income Growth in hospitality industry Increasing awareness among consumers Drivers Increasing urbanization Growth in real estate sector Low replacement demand and small bathroom sizes Challenges Market restricted to urban areas
  6. 6. Trends- Summary Trends Water conservation technology Tie ups with architects, builders and interior designers Manufacturers providing complete bathroom solutions Popularity of imported fittings
  7. 7. Company A leads in the organized market <ul><li>Market is highly fragmented with many organized and unorganized players </li></ul><ul><ul><li>Share of unorganized sector is gradually declining </li></ul></ul><ul><ul><li>People are increasingly opting for branded bath fittings because of the guarantee in quality and after sales service </li></ul></ul><ul><li>Company A commands a market share of x-y% in the organized sector </li></ul><ul><li>Both domestic and the foreign manufacturers are supplying products in Indian Market </li></ul><ul><ul><li>Foreign players either have distribution partnerships with Indian players or have established their own subsidiaries </li></ul></ul><ul><ul><ul><li>Company B and Company C have established their subsidiaries while Company D and E have distribution tie ups with Indian companies </li></ul></ul></ul><ul><li>Companies are opening dedicated showrooms complete with concept bathrooms for providing better product demonstrations </li></ul><ul><li>Companies operate both, through direct selling in the market and through retailers </li></ul><ul><ul><li>Companies also market directly to builders, architects and corporates without involving retailers </li></ul></ul>SAMPLE Competition Overview Market Structure Source: Organized Sector Importer Manufacturer Wholesaler Company Showroom Exclusive Dealers Retailers
  8. 8. Major Players (2/6) SAMPLE Source: <ul><li>The Company is based in Mumbai </li></ul><ul><li>Company manufactures Bathrooms for physically challenged, bathroom accessories, bathroom cabinets and sanitaryware </li></ul>Company1 <ul><li>It, acquired the brand rights of from its parent company XYZ for the Indian market in 20-- </li></ul><ul><li>The company is based in Noida </li></ul><ul><li>It deals in exclusive range of Bath Fittings, Modular Plate Switches and Dimming Lights </li></ul><ul><li>Its clients include ... </li></ul>Company 2 <ul><li>It is present in India through its wholly owned subsidiary </li></ul><ul><li>It has operations in over X countries across the world </li></ul><ul><li>Its products include sanitary ware, bathtubs and whirl tubs, bathroom furniture and bathroom accessories </li></ul>Company 3 Business Description Player
  9. 9. Thank you for the attention About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. The Bath Fittings and Accessories- India report is a part of Research on India’s Consumer Durables Industry Series. For more detailed information or customized research requirements please contact: Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. Natasha Mehta, CFA Phone: +65 8448 0449 E-Mail: [email_address] Gagan Uppal Phone: +91 98364 71499 E-Mail: [email_address] Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on