Baby Care Market - India - Sample


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The total market for baby care products in India is estimated at INR 15 bn in 2008. It is expected to witness a CAGR of 17% and reach INR 28 bn by 2012. Market comprises of four segments Baby Food, Skin Care, Toiletries and Diapers, and Hair Care. Baby care market in India is overwhelmingly dominated by the unorganized sector.

The report provides a snapshot of the market including all its segments Baby Food, Skin Care, Toiletries, and Diapers, and Hair Care. It provides a quick overview of the market with estimated market size, growth rate and revenue split between organized and unorganized market. An analysis of drivers reveals that increase in disposable income, birth rate, increasing working women population and introduction of innovative products is driving growth in this sector. The key challenges identified include competition from cheaper substitutes, cultural aspects, and regulations on infant food promotion. Future trends identified include introduction of organic baby food, introduction of premium range of baby care products and expansion of market in rural areas. The competitive landscape identifies major players in this segment. The report also provides details of the key developments in this sector.

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Baby Care Market - India - Sample

  1. 1. Baby Care Market - India July 2009
  2. 2. Executive Summary SAMPLE Market Drivers & Challenges Trends Competition <ul><ul><li>Total baby care market in India valued at INR XX bn in 20--; Estimated to reach INR YY bn </li></ul></ul><ul><ul><li>Market dominated by unorganized sector with organized sector making up a% of total market </li></ul></ul><ul><ul><li>Market comprises of four segments baby food, skin care, toiletries & diapers and hair care </li></ul></ul><ul><ul><li>Market is presently restricted to urban areas and fast expanding to rural areas </li></ul></ul><ul><ul><li>Introduction of organic baby product </li></ul></ul><ul><ul><li>Introduction of premium range of baby care products </li></ul></ul><ul><ul><li>Expansion of market in rural areas </li></ul></ul><ul><li>Company 1 is the market leader in total baby care market with about b% market share </li></ul><ul><li>Major players in different segments are - </li></ul><ul><ul><li>Drivers: </li></ul></ul><ul><ul><ul><li>Increase in disposable income </li></ul></ul></ul><ul><ul><ul><li>Birth rate </li></ul></ul></ul><ul><ul><ul><li>Increasing working women population </li></ul></ul></ul><ul><ul><ul><li>Introduction of innovative products and reduction in prices </li></ul></ul></ul><ul><ul><li>Challenges: </li></ul></ul><ul><ul><ul><li>Competition from cheaper substitutes </li></ul></ul></ul><ul><ul><ul><li>Cultural aspects </li></ul></ul></ul><ul><ul><ul><li>Regulations on Infant Food Promotion </li></ul></ul></ul><ul><li>Company 8 </li></ul><ul><li>Company 6 </li></ul><ul><li>Company 7 </li></ul><ul><li>Company 4 </li></ul><ul><li>Company 5 </li></ul><ul><li>Company 2 </li></ul><ul><li>Company 3 </li></ul>Hair Care Toiletries & Diapers Skin Care Baby Food
  3. 3. <ul><li>Market Overview </li></ul><ul><li>Drivers & Challenges </li></ul><ul><li>Trends </li></ul><ul><li>Competition </li></ul><ul><li>Key Developments </li></ul>
  4. 4. Baby food is the largest segment Segment Size (20--) PC Gaming INR XX mn Baby Food Toiletries & Diapers INR ZZ mn Skin Care INR YY mn Hair Care INR AA mn Source: High Medium Low Penetration Products Baby Snacks Baby cereals Baby Milk Diapers Wipes Baby Wash (liquid) Lotions Creams Powder Massage Oil Soap Shampoos Hair Oil
  5. 5. Baby food segment is dominated by Company 1 while Company 2 dominates the skin care segment <ul><li>Baby food market comprises of products like baby milk , cereals and snacks </li></ul><ul><li>In India the baby food industry is governed by Infant Milk Substitutes (IMS) Act </li></ul><ul><li>Baby food Industry is dominated by Company 1 and Company 3 </li></ul>SAMPLE <ul><li>Market comprises of products such as soaps, massage oil, powder, creams, and lotions </li></ul><ul><li>Major players in this segment includes Company 2, Company 3 and Company 4 </li></ul><ul><li>Products like soap and massage oil have high penetration with year round usage </li></ul>Baby Food Market Market Size and Growth Baby Skin Care Market Market Size and Growth Source: V 2008 W 2012 b% INR mn U 2008 V 2012 a% INR mn
  6. 6. Company X leads in toiletries and diapers segment while Company Y dominates the hair care segment <ul><li>Market comprises of products such as wipes and diapers </li></ul><ul><li>Disposable diaper market is at a nascent stage, with extremely low consumption </li></ul><ul><li>Leading players in this segment include Company U, Company V, Company W </li></ul><ul><li>Majority of Diaper brands are imported </li></ul>SAMPLE <ul><li>Market comprises of products such as hair oil and shampoos </li></ul><ul><li>Leading players in this segment include Company A, Company B, Company C </li></ul>Baby Toiletries & Diapers Market Market Size and Growth Baby Hair Care Market Market Size and Growth Source: W 2008 X 2012 b% INR mn U V 2012 a% 2008 INR mn
  7. 7. Drivers & Challenges Increasing Working Women Population Introduction of Innovative Products Drivers Increase in Disposable Income Birth Rate Availability of cheaper substitutes Challenges Cultural aspects Regulations on Infant Food Promotion
  8. 8. Trends ` Trends Expansion of market in rural areas Introduction of premium range of baby care products Introduction of Organic Baby Products
  9. 9. Baby care market is dominated by Company 1 <ul><li>Company 1 is the market leader in total baby care market with about a% market share </li></ul><ul><li>The leading brands in the baby food market includes Company U,V and W </li></ul><ul><li>In baby toiletries segment, the diapers are primarily dominated by imported brands </li></ul><ul><li>Market comprises of mainly urban areas however baby product companies are now focusing on rural areas </li></ul>SAMPLE u% Company 3 v% Company 4 w% Others x% Company 5 y% Company 6 z% Company 7 c% 0thers a% b% Company 1 Company 2 Competition Overview Market Share - Overall Market Share - Baby Food Market Market Share - Diapers Source: 8%
  10. 10. Players (1/7) Source:     SAMPLE Skin Care Food Hair Care Toiletries <ul><li>It manufactures baby milk powder which is sold under the brand name X </li></ul><ul><li>Q is planning to increase its production capacity it is planning to setup additional processing facilities in Delhi and Mumbai </li></ul>Company Q <ul><li>R’s baby range of products made with Ayurvedic herbs and plant extracts </li></ul><ul><li>Baby products include U,V and W </li></ul><ul><li>R is targeting rural areas for expansion </li></ul><ul><li>Financial Performance: </li></ul><ul><li>The company reported total income of INR XX bn and a net loss of INR YY mn in FY- - </li></ul>Company R <ul><li>The company is based in Mumbai </li></ul><ul><li>The company manufactures and exports, baby diapers, adult diapers and other hygiene products </li></ul>Company P Business Description Company Name
  11. 11. Thank you for the attention About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. The Baby Care report is a part of Research on India’s Consumer Goods Industry Series. For more detailed information or customized research requirements please contact: Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. Natasha Mehta, CFA Phone: +65 8448 0449 E-Mail: [email_address] Gagan Uppal Phone: +91 98364 71499 E-Mail: [email_address] Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on