Market Research Report : Amoha Education (P) Ltd Company Profile 2011

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Amoha Education (P) Ltd. offers a range of courses which includes spoken English, personality development, IELTS preparations, corporate training etc. The company runs a successful chain of over 250 centres across India.

The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Business model of the company describes the rationale of how it creates, delivers, and captures value through its services offered Information about the company’s management side is also provided that details their names, designation, professional experiences, memberships of boards etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers alongwith key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. Expansion plans informs about the company’s strategic initiatives / future outlook in the medium term. The report also covers the financial analysis of the company including the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for fiscal year 2007-10.

Industry Analysis provides top level understanding of the education sector in India with emphasis on Vocational training segment. Market size, growth, key segments, growth drivers and trends are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such as number of centres, geographic reach, service offerings etc. The company is benchmarked against its main competitors’ key financial ratios in the competitive benchmarking chapter.

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Market Research Report : Amoha Education (P) Ltd Company Profile 2011

  1. 1. Amoha Education (P) Ltd.July 2011
  2. 2. Contents Executive Summary Factsheet Offices & Centres Business Model Key People SWOT AnalysisAmoha Education (P) Ltd. Expansion Plans Financial Profile Industry Analysis Competitive Landscape Competitive Benchmarking Recent News Appendix 2
  3. 3. Executive Summary • Amoha Education (P) Ltd. offers spoken English and written English courses to studentsCompany • The company runs a successful chain of over X centres across Y cities across India; has presence in theDescription international space as well; SingaporeBusiness Model • It primarily functions under two broad categories, category 1 and category 2 • Strength 1 is one of its major strengths; however its weakness 1 is one of the key areas of concern • The company can reap significant benefits owing to opportunity 1 while threat 1 may have an adverseSWOT Analysis affect on the strategic initiatives and growth prospects of the organization • Amoha Education (P) Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20-- registering a y-o-y decline of x per cent. However, it incurred a net loss of INR B mn in FY 20-- as compared to a net loss INR C mn in FY 20--Financial Profile • The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for FY 20--, 20--, 20-- and 20--, giving an insight into the companys financial performance • Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into education systems namely, A and B • Formal education system includes segments such as P and Q, whereas the informal education systemIndustry Analysis includes D, E and F • Vocational training market is currently estimated to be worth INR S bn and is poised to grow at v per cent CAGR to reach INR Y bn by 20-- • The market is divided into segments like G, H, I, J etc. • Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2Competitive • Competition in the coaching class industry is increasing steadily with many private chains opening theirLandscape institutions in different regions of the country SAMPLE 3
  4. 4. FactsheetBasic Information Brief DescriptionIndustry -- • Amoha Education (P) Ltd. (Veta) runs a chain of English language training institutes across India under the name ‘Veta’Corporate Address -- • Veta was formerly known as Name 1, started its journey in 19-- and is presently one of the established English Training Institutes LE in India • It operates over X centres across Y cities in India and has P empowered over Z million people to speak English. • It has presence in the international space as well; Singapore MTel No. -- • Veta offers customized courses under three broad heads AFax No. -- Service 1WebsiteYear FoundedOwnership -- -- -- S Service 2 Service 3 Brief HistoryRevenue -- • 20--:Fiscal Year End -- • 20--:Auditor -- • 20--:Competitors -- • 19--: • 19--: • 19--:Source: 4
  5. 5. Offices & Centres – India PLE SAM Surat HQ Office Veta English Training Centres Note:Source: Note: 5
  6. 6. Offices & Centres – Global PLE SAM Veta English Training CentreSource: 6
  7. 7. Business Model Amoha Education (P) Ltd. Format 1 Format 2 Veta X Facts Veta Y Facts LE Veta follows the X model to expand its presence across the country P wherein it scouts for partners in the form of Y for tie-ups. It has certain franchisee requirements which can be enlisted as below: X requirements for Veta One can be enlisted as below: • Requirement 1 • Requirement 1 • Requirement 2 • Requirement 3 • Requirement 4 SAM • Requirement 2 • Requirement 3 • Requirement 4 • Requirement 5 • Requirement 6 • Requirement 5 • Requirement 7 • Requirement 6 Veta emphasizes on Format 1/Format 2 to be in x: y ratio, A out of B X centres to be Format 1Source: 7
  8. 8. Key People (1/2)Chairman Managing DirectorMr. X Mr. YChairman Managing DirectorAge : -- Age : --Since: -- Since: --Current Position: • -- Current Position: • -- LEQualification: • -- Professional History: • -- Qualification: • -- POthers • --General Manager of OperationsMr. Z SAMGeneral Manager of OperationsAge : -- Shareholders of the CompanySince: -- Name No. of Shares heldCurrent Position: • -- -- -- Shareholding Pattern -- -- -- -- a% -- -- -- -- b% -- --Source: 8
  9. 9. SWOT Analysis Strengths Weaknesses• Strength 1: • Weakness 1:• Strength 2: LE • Weakness 2: P• Strength 3: SAM Opportunities Threats• Opportunity 1: • Threat 1:• Opportunity 2: • Threat 2: • Threat 3:Source: 9
  10. 10. Ratio AnalysisKey Ratios Key Ratio Analysis Particulars y-o-y change 20-- 20-- 20-- 20-- • Analysis Point 1 (20--)Profitability Ratios • Analysis Point 2 EOperating Margin - - - - - LNet Margin - - - - - PProfit Before Tax Margin - - - - - • Analysis Point 3Return on Equity - - - - - MReturn on Capital Employed - - - - -Return on Assets - - - - - • Analysis Point 4Return on Fixed AssetsCost RatiosOperating costs (% of Sales)Administration costs (% of Sales)Interest costs (% of Sales) - - - - - - - - - - - - - - - - - - - - - - - - - SA • Analysis Point 5Liquidity Ratios - - - - - • Analysis Point 6Current Ratio - - - - -Cash Ratio - - - - - • Analysis Point 7Leverage Ratios - - - - -Debt to Equity Ratio - - - - -Debt to Capital Ratio - - - - -Interest Coverage Ratio - - - - -Efficiency Ratios - - - - -Fixed Asset Turnover - - - - - 100%Asset Turnover - - - - -Current Asset Turnover - - - - -Capital Employed Turnover - - - - -Source: Improved Decline Note: 10
  11. 11. Industry AnalysisVocational Training Industry – Overview Size & Growth• Vocational training market is currently estimated to be worth INR X bn and is poised to grow at u per cent INR bn CAGR to reach INR Y bn by 20-- 200 T• Some major segments in vocational training in India +u% include Segment A, Segment B, Segment C, Segment D 150 S and Segment E R • Based on the trends of employability in the industry, 100 Q P LE Segment F. Segment G, Segment H, Segment I, Segment J are the emerging segments 50 P• It is a developing market with strong opportunity for new players 0 M • Private players operate free of any regulations i.e. no 20-- 20--e 20--e 20--e 20--e SA governing/ regulatory bodies• Factors driving growth for the market include - Factor 1 Market Segmentation Factor 2 Others Factor3 E p% Factor 4 o%• Visible trends in the market are - k% A D Trend 1 n% Trend 2 Trend 3 Trend 4 B m% C l%Source: 11
  12. 12. Competitive Landscape (3/3)Competitive ScenarioCompany Name Veta Bafel BM English BSL Training Russell’s Smarttalk Speakwell Number of CentresStudy Centres - - - - - - - Financial Information (INR mn – FY 2010)Total Revenue - - - - - - -Net Profit/(loss) - - - - - - - Geographic Presence (India)Zone A L H NA H M H MZone B M NA NA L L L NAZone C M M H M M M HZone D H L NA L H M M Major Market Segments (courses/subjects)Spoken English :Course ACourse BCourse CCourse DCourse ECourse FSource: SAMPLE H: High; L: Low; M: Medium Offered Not Offered 12
  13. 13. Thank you for the attentionAmoha Education (P) Ltd. is a part of Netscribes’ Education Company Profile Series.For more detailed information or customized research requirements please contact:Gagan Uppal Jitendra PunjabiPhone: +91 22 4098 7530 Phone: +91 33 4064 6215E-Mail: gagan.uppal@netscribes.com E-Mail: jitendra.punjabi@netscribes.comAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment& business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies atrue value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability andgrowth objectives.This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt.Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes(India) Pvt. Ltd. and no part may be reproduced without prior written permission. www.netscribes.com 13

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