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Agricultural Equipments Market – India
August 2010
Executive Summary

                   Indian agricultural equipment (AE) market accounted for a % of the global AE market ...
•Introduction
•Market Overview
•Drivers & Challenges
•Government Initiatives
  Monetary
  Others
•PE Investments
•Competit...
Agricultural equipments are becoming extremely essential
 tools for growth in agriculture
 Market Overview                ...
Drivers & Challenges – Summary




  Drivers

  Improved availability of credit
                                          ...
Company 1 dominates the tractor sales in the market

 Overview                                                            ...
Players in the Market (1/10)

 Company Snapshot: Company 1
  Corporate Information                                        ...
Thank you for the attention
The Agricultural Equipments - India report is a special feature from Research on India.
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Market Research Report: Agricultural Equipments Market in India 2010

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For the complete report, get in touch with us at: info@netscribes.com

The Agricultural Equipment market in India is estimated to be valued at INR 299.1 bn in 2010 and has huge potential to grow. The increasing credit available to farmers and the benefits of productivity due to mechanization has created a demand for agricultural machinery. Tractors and tractor driven products account for the maximum share of usage as it’s the most commonly used farm equipment.

The report begins with an overview of the agriculture market in India. This is followed by an introduction to the value chain and major products in the agricultural equipment market including the market size and share of different farm equipments. It further elaborates on the usage of power tillers and tractors, sales of the same and the penetration of agricultural equipments. It includes the regional distribution of the tractor market and highlights the major reasons for growth in each region.

An analysis of the drivers explains growth factors improved availability of credit, focusing on productivity through modern farm equipments, lower penetration of farm equipments, emergence of contract farming and migration of rural labor to urban areas. While the challenges faced by the market are fragmentation of land and high cost of equipments and cheap imports.

The report also discusses the steps taken by government towards developing the agricultural sector, including the government initiatives which shall assist the farm equipment manufacturers. It also enlists the various investments and exits in the equipments sector.

Competition section provides brief profiles of major players in the market. The section contains a snapshot of their corporation, financial performance, business highlights and their product portfolio, providing an insight into the existing competitive scenario.

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Market Research Report: Agricultural Equipments Market in India 2010

  1. 1. Agricultural Equipments Market – India August 2010
  2. 2. Executive Summary Indian agricultural equipment (AE) market accounted for a % of the global AE market in ‘-- Market The industry is dominated by the unorganized sector with a market share of over b % India’s major exports of farm equipments are to Country A, Country B, Country C and Country D Drivers Challenges Improved availability of credit Fragmentation of land LE Focusing on productivity through High cost of equipments and cheap Drivers & imports P modern farm equipments Challenges Lower penetration of farm equipments Initiatives & M Emergence of contract farming A Migration of rural labor to urban areas S Initiatives in agricultural sector Initiatives in ancillary sectors Investments PE investments The market is dominated by a few domestic players Most large players have tractors as a part of their product portfolio Company 1 is the largest player and has the largest sales and distribution network Competition Major Players Company1 Company 2 Company 3 Company 4 AGRICULTURAL EQUIPMENTS MARKET IN INDIA 2010 2
  3. 3. •Introduction •Market Overview •Drivers & Challenges •Government Initiatives Monetary Others •PE Investments •Competition •Key Developments AGRICULTURAL EQUIPMENTS MARKET IN INDIA 2010 3
  4. 4. Agricultural equipments are becoming extremely essential tools for growth in agriculture Market Overview Market Size and Growth • Indian agricultural equipment (AE) market USD bn accounted for a % of the global AE market in ’-- 10 r% • Tractor and tiller are the two major equipments Q 8 manufactured by the organized sector in India P LE Other major agricultural equipments and machineries 6 manufactured in India include harvesters, plant 4 P protection equipment, drip irrigation and micro- sprinkler 2 M • India’s major exports of farm equipments are to A Country A, Country B, Country C and Country D S • AE in India is driven by rising credit availability from the government as well as low penetration levels 0 Market Segmentation 20-- 20--e of tractors Equipment A • Cost constraints and fragmentation of land are Equipment B acting as major barriers to growth X1% Equipment C • The industry is dominated by the unorganized Equipment D sector with a market share of over b % Others X5% • Few major players exist in the market X3% X2% X4% Source: AGRICULTURAL EQUIPMENTS MARKET IN INDIA 2010 4
  5. 5. Drivers & Challenges – Summary Drivers Improved availability of credit Challenges Focusing on productivity through modern farm equipments Fragmentation of land Lower penetration of farm High cost of equipments and cheap equipments imports Emergence of contract farming Migration of rural labor to urban areas AGRICULTURAL EQUIPMENTS MARKET IN INDIA 2010 5
  6. 6. Company 1 dominates the tractor sales in the market Overview Market Share – Tractors (20 --) • The market is dominated by a few major players • Most large players have tractors as a part of their Others product portfolio F% Company 5 Company 1 is the largest player and has the LE E% largest sales and distribution network and is the P market leader in western India Company 4 Company 1 D% A% Company 3 has an edge over competitors in product development and technological expertise Southern India is dominated by TAFE SAM Company 3 C% • Due to cyclical nature of tractors business, most companies in the segment are widening their portfolios B% Company 1 – It has established several businesses Company 2 including power generator and engines, crop harvester and cutters, agriculture services and seeds Company 4 - It increased its agriculture equipment portfolio by adding t new products in 20-- and plans to add another s new products Source: AGRICULTURAL EQUIPMENTS MARKET IN INDIA 2010 6
  7. 7. Players in the Market (1/10) Company Snapshot: Company 1 Corporate Information Financial Highlights Established 19-- Total Revenue INR bn Net Profit INR mn Headquarters City A LE 30 400 Company Type Listed 200 P 20 Products Equipment A, equipment B 0 -200 M Key People Mr. X 10 -400 Business Highlights SA • Exports mainly to Africa and Europe and is looking at 0 2006 Tractor Sales 2007 2008 2009 -600 aiming at p-q% of revenue from exports over the next 500000 B% two to three years 400000 • The company manufactures tractors for both farm and 300000 non-farm use under the brand names: Brand 1 and A3 200000 A1 A2 Brand 2 100000 0 20-- 20-- 20-- Source: AGRICULTURAL EQUIPMENTS MARKET IN INDIA 2010 7
  8. 8. Thank you for the attention The Agricultural Equipments - India report is a special feature from Research on India. For more detailed information or customized research requirements please contact: Gagan Uppal Gaurav Kumar Phone: +91 96191 00122 Phone: +91 98303 09715 E-Mail: gagan.uppal@netscribes.com E-Mail: gaurav.kumar@netscribes.com Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. AGRICULTURAL EQUIPMENTS MARKET IN INDIA 2010 8

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