Market Research Report : 3G Market in India 2011


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Third generation network technology or 3G adoption in India is rapidly growing with the rising demand for content rich applications & cellular services amongst the country’s enormous wireless subscriber base. The huge scope of opportunities in business, healthcare & education sectors will further enhance its adoption in the ensuing future.

The report begins with an introduction section comprising brief description of 3G, its technologies & 3.5G. It also features a comparative study across cellular technologies including 2G, 3G, 3.5G & 4G. Further the cellular network evolution section covers a retrospective of key cellular network technologies & events over the years. The section also shows a basic 3G infrastructure for reader’s understanding of how it works. The section ends with features of 3G which describes key distinctive characteristics of third generation network.

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Market Research Report : 3G Market in India 2011

  1. 1. 3G Market in IndiaSeptember 2011
  2. 2. Executive Summary 3G market size in India is expected to grow at a CAGR of x1% to x2 mn by 20-- in terms of criteria1 Revenue from 3G services is expected to reach around INR x3 bn by 20-- Market The Indian cellular subscriber base is dominated by aspect1 with x4:x5 ratio against aspect2 Sale of service1 alone is expected to yield INR x6 bn in 20-- from the current INR x7 bn Drivers: Challenges: Colossal Wireless Subscriber Base Affordability Drivers & Availability of 3G Enabled Devices Inferior or Inconsistent ServicesChallenges Growing Demand for Content Rich Applications & Services Enterprise Mobility Rise in Disposable Income Trend1 will allow telecom service providers with criteria2 to provide service2 to consumer1 in Trends area1 Player1 unveiled 3G plans for operation1 & operation2 usages while player2 has introduced 3G pack meant for sector1 3G Players in IndiaCompetition •Player11 •Player22 •Player12 •Player23 3G MARKET IN INDIA - 2011.PPT 2
  3. 3. •Introduction•Market Overview 3G Spectrum Auction•Scope of 3G in India 3G Hardware Products 3G Compatible Devices•Drivers and Challenges•3G Telecom Players•Key Trends•Strategic Recommendation•Appendix: Players & Licensed Circles 3G MARKET IN INDIA - 2011.PPT 3
  4. 4. Basic 3G Infrastructure Cellular Signal Phone 1 Tower 1 VLR 3G MSC Server RNC 1 Circuit Switched Network PC/Laptop Signal Tower 2 Tablet PC RNC 2 SGSN GGSN CGF Server Radio 3G GPRS Support Node Network Controller Signal Cellular Tower 3 Phone 2Source: 3G MARKET IN INDIA - 2011.PPT 4
  5. 5. 3.5G technology is a step forward towards 4G network from 3G technology with feature1 & feature2 3.5G - Mobile Broadband Technology • Tech21 is a wireless technology standard by organizarion21 • This project was initiated in 20-- with the aim to evolve beyond 3G & provide feature21 for mobile devices Tech21 It promises feature22 of more than x21 unit • Although It is based on technology22, it is not compatible with technology23 & needs to operate on criteria23 • Tech22 was created to evolve wireless technology alongside tech24 While tech24 is specialzed24 technology, tech22 operates on criteria25 Tech22 • Tech22 is aimed at device22 such as x1, x2 etc • Popular usage of tech22 other than usage22 has been for usage24 & usage25 • Tech23 is the upgradation of 3G technology23 towards 4G Standardization of the tecg23 was done by organization23 with some of the tech27 features Tech23 • Due to aspect23 & aspect24, tech23 has gained widespread popularity amongst service providers • Service23 is being offered in India by player1, player2, player3 & some other private speciazled23 companiesSource: 3G MARKET IN INDIA - 2011.PPT 5
  6. 6. 3G will see significant adoption in both urban & rural India by 20-- Market Overview – 3G in India Market Growth – Subscribers of 3G Services• 3G market size in India is expected to grow at a CAGR of x1% to x2 mn by 20-- in terms of criteria1 Present market size of 3G mobile services is less than x3 mn 150 in terms of no. of subscribers z4 Revenue from 3G services is expected to reach around INR 100 Y1% x4 bn by 20-- z3 50 z2• The Indian cellular subscriber base is dominated by z1 aspect1 with x5:x6 ratio against aspect2 0 • Market size of overall mobile subscribers 20-- 20-- 20-- 20-- accounting for both product1 & product2 are expected to cross x7 bn by 20-- in terms of criteria7, aspect51 at a CAGR of x8% from 20-- aspect52 • Although 3G services will witness higher adoption 100 z12 amongst the consumer51, the consumer52 80 adoption pace will not be far behind either Consumer53 wireless-subscribers in India as of 20--- - - is 60 z10 approximately x53 mn whereas no. of consumer54 is little 40 over x54 mn z11 z8 • Currently, 3G subscription by usage51 is higher in 20 z6 z9 comparison to usage52 but this scenario is z5 z7 0 expected to reverse by the end of 20-- 20-- 20-- 20-- 2015E 20--Source: 3G MARKET IN INDIA - 2011.PPT 6
  7. 7. 3G market will be driven by youth with usage61, usage62 & usage63 as major usage areas Scope of 3G in India (1/2)• 3G services are expected to be more popular amongst user61 It is expected that by the next few years nearly x61% 3G subscribers will be of age x62 years or below & another x63% will be under the age group of x64-x65 years• Sale of service1 alone is expected to yield INR x6 bn in 20-- from the current INR x7 bn A subscriber is likely to spend INR x66 per service and opt for x67 services on an average, per month• 3G will be largely used for feature64, feature65 and various usage64 & application64 which require internet access Other usage of 3G such as usage65, usage66, usage67, usage68, usage69, usage70 etc will also have small but significant chunks in the usage pattern Usage Forecast – Mobile Broadband Usage (20--) z1 y1 z2 y2 z3 y6 z4 y5 z5 y4 z6 y3Source: 3G MARKET IN INDIA - 2011.PPT 7
  8. 8. Drivers & Challenges Drivers Colossal Wireless Subscriber Base Challenges Availability of 3G Enabled Devices Affordability Growing Demand for Content Rich Applications & Services Inferior or Inconsistent Services Enterprise Mobility Rise in Disposable Income 3G MARKET IN INDIA - 2011.PPT 8
  9. 9. 3G Telecom Players (1/9) Company Snapshot: Player1Corporate Information & 3G Spectrum Overview Subscriber Base - Segmentation Headquarter y81, y82 Rural Revenue INR y83 mn Urban z1 Subscriber y84 mn Base z2 Licensed 3G Circle 1, circle 2 … Service Areas Business Highlights – 3G Products • player1 has 3G spectrum license for y86 circles 3G Licensing • It offers x87 3G packages across the country under the INR y85 bn Cost product names product1, product2… Price (INR) Data (MB) Validity (Days) • It also offers producttype1 for area1 & area2 in x88 variants with common data plan Mobile 3G z1 z2 z3 yyyyyy Tariff z4 z5 z6 z7 z8 z9Source: Note: The list is not exhaustive 3G MARKET IN INDIA - 2011.PPT 9
  10. 10. Key trends & developments Key Trends (1/2) Developments Description • aaaaaaaa Trend1 • bbbbbbbb • ccccccccc Trend2 • dddddddd • eeeeeeee • ffffffffffff Trend3 • gggggggg Trend4 • hhhhhhhhSource: 3G MARKET IN INDIA - 2011.PPT 10
  11. 11. Strategic Recommendations (2/2) • aaaaaa • bbbbbb • xxxxxxxxxx Recommendation c1 • yyyyyyyyyy • zzzzzzzzzzSource: Netscribes Analysis 3G MARKET IN INDIA - 2011.PPT 11
  12. 12. Thank you for the attentionThe 3G Market in India report is a part of Research on India’s Telecommunications Series. Formore detailed information or customized research requirements please contact:Kalyan Banga Our recent offerings in the Telecom Series:Phone: +91 33 4064 6215 •Smartphone Market in India 2011E-Mail: •Telecom Towers Market in India 2010 •VoIP Market – IndiaGagan Uppal •Telecom Towers - IndiaPhone: +91 22 4098 7530 •Mobile Value Added Services – IndiaE-Mail: gagan.uppal@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and priorpermission is required for guidelines on reproduction. 3G MARKET IN INDIA - 2011.PPT 12