Clothing at Tesco Creating and engaging a community we are social
Brief:  raise  awareness  of the Clothing at Tesco brand amongst a  fashion and money-savvy audience we are social
<ul><li>We created a blog,  LifeStyled,  in order to provide a  unique positioning  for the brand and act as the brand’s m...
We used day to day blog posts to  show off the range , letting people see how  trendy and affordable  the items are
<ul><li>Each week we featured an  influential blogger in a “Clothing at Tesco Loves” post profiling them and  encouraging ...
We also approached  prominent  fashion bloggers to guest blog As brand awareness increased and the “Clothing at Tesco Love...
We created a Twitter account to facilitate conversations  with  customers  and  influencers
And we created a Facebook page, starting from  scratch  and turning it into a  sizeable group we are social
<ul><li>We worked to make the page a place where our customers can discuss products , so we could identify areas of intere...
We worked with Tesco to  reward  and engage with  advocates
We put a  strategic plan  in place for how we’d deal with any queries as quickly and efficiently as possible working close...
With those  foundations in place we also ran a series of  different campaigns we are social
To celebrate the  launch  of the F&F Couture range we ran a week long  Twitter competition  where followers could win a di...
400  new followers 1,333  Retweets reaching  724,775  Twitter users we are social
Following that, we invited  key fashion bloggers  to an event to  preview two new ranges , F&F Couture and F&F Trend we ar...
17  blog posts  with  172  comments Reaching  77,456  people
We have been pushing out the brand’s  core message  of  affordable fashion  by allowing bloggers to host competitions
Reaching  35,400 with  100  entries generating plenty of  positive word of mouth we are social
On the  Facebook  page, our  strategy  was to grow the fan base quickly by hosting a large but simple campaign,  Friday Fr...
40,000  new fans in  1  day with  9,515  total interactions we are social
We have also held various  other competitions , with a Twitter Summer Giveaway, World Cup Widows offers, a competition to ...
We have created an  engaged and active community on the blog, Twitter and Facebook
Through  strategic planning  and launching relevant creative campaigns we’ve attracted a  new audience , facilitated conve...
41,459  Fans 20,520  Total Interactions 2,060  Followers 66,184  Unique Visitors we are social
And turned  conversations into customers , generating over  £1,000,000 in sales  through our activity we are social
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We Are Social & Tesco - ClothingatTesco social media case study

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We Are Social & Tesco - ClothingatTesco social media case study

  1. 1. Clothing at Tesco Creating and engaging a community we are social
  2. 2. Brief: raise awareness of the Clothing at Tesco brand amongst a fashion and money-savvy audience we are social
  3. 3. <ul><li>We created a blog, LifeStyled, in order to provide a unique positioning for the brand and act as the brand’s main voice within social media </li></ul>we are social
  4. 4. We used day to day blog posts to show off the range , letting people see how trendy and affordable the items are
  5. 5. <ul><li>Each week we featured an influential blogger in a “Clothing at Tesco Loves” post profiling them and encouraging readers to visit their blog </li></ul>
  6. 6. We also approached prominent fashion bloggers to guest blog As brand awareness increased and the “Clothing at Tesco Loves” posts gained traction, bloggers started approaching us
  7. 7. We created a Twitter account to facilitate conversations with customers and influencers
  8. 8. And we created a Facebook page, starting from scratch and turning it into a sizeable group we are social
  9. 9. <ul><li>We worked to make the page a place where our customers can discuss products , so we could identify areas of interest </li></ul><ul><li>Boyswear was a topic our fans were interested in, so we worked with the brand to create a outlet for this feedback </li></ul><ul><li>We were then able to feed these insights back into the brand </li></ul>
  10. 10. We worked with Tesco to reward and engage with advocates
  11. 11. We put a strategic plan in place for how we’d deal with any queries as quickly and efficiently as possible working closely with the customer service team
  12. 12. With those foundations in place we also ran a series of different campaigns we are social
  13. 13. To celebrate the launch of the F&F Couture range we ran a week long Twitter competition where followers could win a different item from the range each day we are social
  14. 14. 400 new followers 1,333 Retweets reaching 724,775 Twitter users we are social
  15. 15. Following that, we invited key fashion bloggers to an event to preview two new ranges , F&F Couture and F&F Trend we are social
  16. 16. 17 blog posts with 172 comments Reaching 77,456 people
  17. 17. We have been pushing out the brand’s core message of affordable fashion by allowing bloggers to host competitions
  18. 18. Reaching 35,400 with 100 entries generating plenty of positive word of mouth we are social
  19. 19. On the Facebook page, our strategy was to grow the fan base quickly by hosting a large but simple campaign, Friday Frenzy All fans would get 50% off during a flash sale we are social
  20. 20. 40,000 new fans in 1 day with 9,515 total interactions we are social
  21. 21. We have also held various other competitions , with a Twitter Summer Giveaway, World Cup Widows offers, a competition to win tickets to a festival and mummy blogger activity on Facebook
  22. 22. We have created an engaged and active community on the blog, Twitter and Facebook
  23. 23. Through strategic planning and launching relevant creative campaigns we’ve attracted a new audience , facilitated conversations, positioned the brand as a fashion destination and created interest in the clothing itself
  24. 24. 41,459 Fans 20,520 Total Interactions 2,060 Followers 66,184 Unique Visitors we are social
  25. 25. And turned conversations into customers , generating over £1,000,000 in sales through our activity we are social

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