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Why Does Corporate Reputation Management Matter? - ReputationDefender


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Effective corporate reputation management means that organisations incorporate these concerns and goals into the very fibre of the corporation in the form of policies and actions.

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Why Does Corporate Reputation Management Matter? - ReputationDefender

  2. 2. WHY DOES CORPORATE REPUTATION MANAGEMENT MATTER? - A study was done on companies rated from 1-10 based on their reputations. A one-point difference in corporate reputation (from 6 to 7 on a 10-point scale) was equal to a $52 million difference in market value. - Another similar study discovered that Fortune 500 companies showed up to $500 million dollars difference in market worth when there was only a 1-point difference between reputation ratings.
  3. 3. WHAT CHARACTERISTICS DO CORPORATIONS WITH STRONG REPUTATIONS SHARE? -They have close, interactive relationships with stakeholders -Policies and practices are mutually beneficial for the corporation, employees, customers, regulators, suppliers and shareholders -They have strong internal and external communication cultures -They listen to stakeholders and are flexible -Their CEOs are strong communicators who involve their communications staff in decision-making 3
  4. 4. THE SIX REPUTATION COMPONENTS ACCORDING TO WHEELER UK public relations leader, Adrian Wheeler, believes that good corporate reputations are built slowly. Here’s how to do it: - Be obsessed with the company product or service – make sure it’s the best it can be - Deserve confidence - earn trust from both employees and customers - Be available – build relationships with stakeholders - Admit mistakes – own up to your mistakes - Engage interest – a public cause can make all the difference - Have something to say… with personality! 4
  5. 5. WOULD YOU LIKE TO LEARN MORE? DISCOVER EVERYTHING YOU NEED TO KNOW ABOUT CORPORATE REPUTATION MANAGEMENT BY VISITING THE REPUTATIONDEFENDER BLOG. The importance of a positive online reputation cannot be underestimated. If you are worried about your online reputation contact the experts on 0800 131 0700 or email