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What is Online Reputation Management?

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It is important not to let old news, inaccurate blogs and overly critical articles ruin your reputation. At ReputationDefender, we can help you to convey an accurate and true reflection of your identity by utilising leading technology with our unparalleled experience and expertise.

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What is Online Reputation Management?

  1. 1. Contact Us: 0800 131 0700 FREE hello@reputationdefender.com ONLINE REPUTATION MANAGEMENT When was the last time you conducted an online search for yourself or your business? It is important not to let old news, inaccurate blogs and overly critical articles ruin your reputation. At ReputationDefender, we can help you to convey an accurate and true reflection of your identity by utilising leading technology with our unparalleled experience and expertise. ORM (Online Reputation Management) is the process of restoring your name (or your brand’s name) online and making it credible. This involves combating negative material and promoting positive material. What is Online Reputation Management?
  2. 2. Contact Us: 0800 131 0700 FREE hello@reputationdefender.com Did you know that there are multiple versions of the truth? When we want to find out information about someone, we usually Google them. Most people don’t look beyond the first page of results, making them vital when it comes to online reputation. What appears may have a heavily negative slant or even be completely untrue… but how does anyone else know that? There really are multiple versions of the truth! In the modern connected world, people are increasingly making their decisions every day based on online reputation and reviews. Therefore, it’s important to stand out from the crowd for all the right reasons. Are you? We can help you to take control of your online reputation by ensuring these first page search results are accurate, positive and high-ranking. Separate Yourself from the Competition
  3. 3. Contact Us: 0800 131 0700 FREE hello@reputationdefender.com REPAIR SEARCH RESULTS  92% of people have said that discovering something negative about a contact through an online search would impact their perception (YouGov PLC)  82% trust the first page rankings from search engine results (YouGov PLC)  80% Of employers Google you before inviting you for an interview (Huffington Post)  89% of people research new contacts using an online search engine (YouGov PLC) Your online reputation is important because: We will help you to take control of page one by cultivating positive, relevant content and promoting it far beyond the scope of any existing negative coverage.
  4. 4. Contact Us: 0800 131 0700 FREE hello@reputationdefender.com PROTECT YOUR PRIVACY Are you, your family and your business fully protected from privacy threats? It is imperative to safeguard your private information, especially online:  2.5 million Cybercrime offences in the UK 2005 (Financial Fraud Action UK)  The top consumer complaint at the FTC is identity theft 15 years running (FTC)  Online harassment has touched over 40% of all internet users (Pew Research) Failing to do so can lead to identity theft, blackmail and extortion, defamation of character, cyberbullying, threats to loved ones and more. At ReputationDefender, we can help you to protect personal data and remove any vulnerabilities.
  5. 5. Contact Us: 0800 131 0700 FREE hello@reputationdefender.com TAKE CONTROL OF GOOGLE AUTOCOMPLETE SUGGESTIONS What is Google saying about you? The Google search suggestion tool can often give very surprising results! When you start to search for your name or business, does the tool react positively or negatively with its suggestions? If it’s the latter, you could immediately become associated with serious negativity before a real search has even begun. At ReputationDefender, we can help you to take control by creating positive, unique content that will encourage fair and accurate search suggestions.
  6. 6. Contact Us: 0800 131 0700 FREE hello@reputationdefender.com ARE THERE EMBARRASSING IMAGES AND VIDEOS OF YOU ONLINE? With the right help, you could start removing them from search engines. Whether you’re dealing with tagged images on Facebook that might be frowned upon by a future employer, or a private picture shared by a disgruntled ex, ReputationDefender can help. Be known for the right reasons – ensure content is available that will encourage a positive first impression being made, whilst displacing undesirable material on the first search results page.
  7. 7. Contact Us: 0800 131 0700 FREE hello@reputationdefender.com BUILD AND IMPROVE YOUR ONLINE PRESENCE What does your online presence say about you and your business? Your online presence matters because:  Facebook shares have the greatest influence on Google search rankings in the U.S. followed by backlinks.  The average consumer mentions brands 90 times a week with family, friends and co-workers.  64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online.  The average user spends 21 minutes a week on LinkedIn.  50% of shoppers have made a purchase based on a recommendation through a social media network. Source aabacosmallbusiness.com

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