Mobile commerce 2014 - ReportsCorner

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Engaging in commerce while mobile/wireless involves new technologies, services, and business models. It is quite different from traditional e-commerce

https://www.reportscorner.com/reports/37809/Mobile-Commerce-2014/

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Mobile commerce 2014 - ReportsCorner

  1. 1. Reports Corner Mobile Commerce 2014 RC
  2. 2. Description Description Overview: Engaging in commerce while mobile/wireless involves new technologies, services, and business models. It is quite different from traditional e-commerce www.reportscorner.com Reports Corner
  3. 3. Brief Summary Brief Summary Overview: Engaging in commerce while mobile/wireless involves new technologies, services, and business models. It is quite different from traditional e-commerce. Smartphones, wireless tablets, phablets, wearable wireless, and other mobile devices impose very different constraints than desktop computers. The ecosystem and value chain for mobile commerce is unique and evolving in a different manner than e-commerce as a whole. Mobile commerce has experienced an explosion of new applications, services, and vendors during 2013. We see this trend accelerating in 2014 and beyond as solutions to optimize mobile payments, banking, shopping, and integrated advertising/commerce are deployed. www.reportscorner.com Reports Corner
  4. 4. Brief Summary Brief Summary The report Mobile Commerce 2014 provides analysis of key technologies, solutions, opportunities and challenges facing the industry. The report identifies key trends and forecasts major areas including payment systems, shopping, virtual goods, and more. The report includes analysis of major vendors, overall market analysis, forecasting, and mobile commerce roadmap. Purchasers of Mobile Commerce 2014 are entitled to any existing Mind Commerce report within the mobile commerce area including: Market for Mobile Payment Solutions: User Interfaces, Wallets, and Banking 2014 - 2019 Mobile Location-based Marketing Solutions Analysis and Market Forecast 2013-2018 www.reportscorner.com Reports Corner
  5. 5. Brief Summary Brief Summary Wireless Solutions to Improve In-store Sales, Optimize Shopper Engagement, and Combat "Showrooming" Mobile Location Commerce 2013 – 2018 Others are available upon request Target Audience: • Mobile Network Operators • Mobile Software Developers • OSS/BSS Solution Providers • Handset and Tablet Manufacturers • Mobile Payment Service Providers • Content and Applications Aggregators • Wireless Privacy and Security Specialists • Mobile Marketing and Advertising Providers • Telecommunications Infrastructure Providers www.reportscorner.com Reports Corner
  6. 6. Table of Contents Table of Contents 1 Introduction 8 1.1 Executive Summary 8 1.2 Topics Covered 9 1.3 Key Findings 10 1.4 Key Questions Answered 10 1.5 Target Audience 11 1.6 Companies Mentioned 12 2 Mobile Commerce Overview 14 2.1 Mobile Commerce Applications 15 2.1.1 Mobile Money Transfer 16 2.1.2 Mobile ATM 17 2.1.3 Mobile Ticketing 17 2.1.4 Mobile Vouchers, coupons and Loyalty Cards 17 2.1.5 Content Purchasing 17 2.1.6 Information Services 18 www.reportscorner.com Reports Corner
  7. 7. Table of Contents Table of Contents 2.1.7 Mobile Banking 19 2.1.8 Mobile Brokerage 19 2.1.9 Mobile Online Auctions 19 2.1.10 Physical Goods Purchasing 19 2.1.11 In Application Mobile Payments 20 2.1.12 Mobile Advertising 20 2.2 Mobile Commerce and Location Based Services 21 2.3 Mobile Commerce Social Selling 22 2.4 Mobile Commerce Challenges 23 2.5 Mobile Commerce Security 25 2.5.1 Elliptic Curve Cryptography (ECC) 28 2.5.2 Digital Certificates and Digital Signature 30 2.5.3 Wireless LAN (WLAN) Security 30 2.6 Mobile Commerce Technologies 36 2.6.1 Mobile Client Device Technologies and Issues 38 www.reportscorner.com Reports Corner
  8. 8. Table of Contents Table of Contents 2.6.2 Communications Infrastructure Technologies and Issues 38 2.6.3 Local Area Network Technologies 39 2.7 Mobile Commerce Applications Analysis 39 2.7.1 The use of HTML5 40 2.7.2 Hyper Mobile Commerce Applications 44 2.7.3 Mobile OS Challenges to the M-commerce Applications 48 2.8 Mobile Commerce Vendors who are using HTML5 in their Solutions 50 2.8.1 Usablenet Services 50 2.8.2 Usablenet SWOT 51 2.8.3 Sevenval 52 2.8.4 Moovweb 53 3 Mobile Commerce Trends 2014-2019 54 3.1 Consumer Behaviour in Online Purchasing 54 3.2 Location Services and Mobile Commerce Sales 55 3.3 Social Selling 57 www.reportscorner.com Reports Corner
  9. 9. Table of Contents Table of Contents 3.4 The use of Phablets 61 3.4.1 Case Study: Tablets vs. Mobile Devices in M-commerce 62 4 Virtual Goods and Mobile Commerce 65 4.1 Virtual Products 65 4.1.1 Music Purchases 66 4.1.2 Applications Purchases 66 4.1.3 Online Games Virtual Goods Purchases 68 4.2 Mobile Ticketing Market Analysis 69 5 Mobile Commerce Payment Systems 72 5.1 Mobile Payment Overview 72 5.1.1 Payment Lifecycle 74 5.1.2 PayPal 75 5.1.3 Serve By American Express 76 5.1.4 V.Me Payments 77 6 Mobile Commerce Market Analysis 2014-2019 79 www.reportscorner.com Reports Corner
  10. 10. Table of Contents Table of Contents 6.1 Mobile Commerce Roadmap 79 6.1.1 Mobile Commerce in 2010-2012 79 6.1.1.1 Mobile Commerce in 2013-2014 80 6.2 Mobile Commerce Growth Drivers 80 6.3 Government Role in Mobile Commerce and Interaction 81 6.4 Smartphone Shoppers and Tablets Globally 84 6.4.1 Mind Commerce Case Study: Purchasing through Mobile and Tablets on Social networks 85 6.4.2 Used Mobile Payments through M-commerce Applications 86 6.5 Mobile Commerce Usage By country 87 6.5.1 US 87 6.5.2 Europe 88 6.5.3 Asia 89 6.6 Carriers Share of Mobile Commerce 90 6.6.1 Direct Carriers Billing Market 93 6.6.2 Profit Margin for Carriers from Mobile Commerce Applications 93 www.reportscorner.com Reports Corner
  11. 11. Table of Contents Table of Contents 6.6.3 Carriers Products Online Ads in Mobile Commerce 94 7 Mobile Commerce Vendors Analysis 96 7.1 Major Vendors 98 7.2 Digby 98 7.2.1 Digby Local-point Mobile Platform 100 7.2.2 Digby SWOT Analysis 100 7.3 Usablenet 102 7.3.1 Usablenet SWOT 103 7.4 Start-up M-commerce Vendors 104 7.5 Sevenval 104 7.6 Netbiscuits 104 7.7 Global Bay 105 7.8 Endec 106 7.9 Unbound Commerce 106 7.10 Branding Brand 107 www.reportscorner.com Reports Corner
  12. 12. Table of Contents Table of Contents 7.11 Kony Solutions 108 7.12 No Need 4 Mirrors 108 7.13 Mobile Commerce Vendors Ranking 109 7.14 Vendor Ranking Based on Number of Clients 111 8 Mobile Commerce and Big Data 112 8.1 Big Data Impact on the M-Commerce Industry 113 8.1.1 Big Data and Mobile Commerce/Marketing 114 8.1.2 Big Data in Near Field Communication 117 9 Mobile Commerce in Virtual and Augmented Reality 120 9.1 Market Assessment of the use of AR in M-commerce Applications 120 9.1.1 AR in Commerce Market 2013-2016 121 9.1.2 The Penetration of AR Applications in 2013 121 9.1.3 AR and M-commerce Trends 123 9.1.4 Case Study: AR in Commerce and Advertising 124 9.2 SWOT Analysis for Wearable AR Devices in M-commerce 125 www.reportscorner.com Reports Corner
  13. 13. Table of Contents Table of Contents 10 Mobile Commerce and Shopping 127 10.1 Mobile Checkout 127 10.1.1 Keep Form Filling To Bare Minimum 127 10.1.2 Organize the Checkout into Stages 128 10.1.3 Add Progress Step Links or Back Buttons 129 10.1.4 Utilize Familiar Mobile UI Elements 129 10.1.5 Enable Guest Checkouts 129 10.1.6 Offer Quick Payment Options 129 10.1.7 Remove Distractions 130 10.1.8 Provide Security Reassurances 130 10.1.9 Take Advantage of Geolocation 130 10.1.10 Keep It Lightweight 131 10.2 Combatting the "Showrooming" Issue 132 10.2.1 Consumers Are in Control 134 10.2.2 Comparison Shopping 134 www.reportscorner.com Reports Corner
  14. 14. Table of Contents Table of Contents 10.2.3 Which Products are Vulnerable to Showrooming? 135 10.2.4 White Goods 135 10.2.5 Gray Area Products 135 10.2.6 Clothes and Accessories 136 10.2.7 Mobile Is Both a Curse and a Cure for Showrooming 136 10.2.8 Where Are People Using The Mobiles? 137 10.2.9 Mobile Influence 137 10.3 Increase in Showrooming Habits 139 10.4 Strategies and Solutions to Defeat "Showrooming" 140 10.4.1 Mobile coupons: In-store shopping 140 10.4.2 QR Codes 2.0 141 10.4.3 Leverage online to in-store 142 10.4.4 Leverage Your Ecommerce Site to Drive In-Store Sales 143 10.4.5 Ways to use the Web to Store Approach: 143 10.4.6 Leverage Your Offline Consumer Experiences Online 144 www.reportscorner.com Reports Corner
  15. 15. For more information For more information For more information please visit our website https://www.reportscorner.com/reports/37809/Mobile-Commerce-2014/ www.reportscorner.com Reports Corner
  16. 16. RC Thank You Thank You Contact us: contact@reportscorner.com www.reportscorner.com Reports Corner

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