RCReports CornerGlobal Packaging Survey 2013-2014 - Market Trends, MarketingSpend and Marketing Strategies in the Global P...
DescriptionDescriptionReports Cornerwww.reportscorner.com"Product Synopsis:""Global Packaging Survey 2013-2014: MarketTren...
Brief SummaryBrief SummaryReports Cornerwww.reportscorner.com"Product Synopsis:""Global Packaging Survey 2013-2014: Market...
Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comThe report also provides access to information categorized by...
Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comWhat are the key drivers behind recent market changes?Challen...
Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comindustry suppliers will change, providing insight into global...
Brief SummaryBrief SummaryReports Cornerwww.reportscorner.combusiness practices with your customers changing needs.Secures...
Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comidentified as the key investment areas in marketing and sales...
Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com1 Introduction1.1 What is this Report About?1.2 Defin...
Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com2.7 Customer retention, brand building or awareness, ...
Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com3.2.4 Key expected changes in business structure by r...
Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com3.5 Planned Change in Staff Recruitment Activity3.5.1...
Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com4.2.2 Growth expectations in developed countries by b...
Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com5.2.4 Actions to maintain and secure buyer business b...
Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com7.1 Key Marketing Aims of Suppliers7.1.1 Key marketin...
For more informationFor more informationReports Cornerwww.reportscorner.comFor more information please visit our websiteht...
Reports CornerThank YouThank Youwww.reportscorner.comRCContact us: contact@reportscorner.com
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Global packaging survey 2013 2014 - market trends, marketing spend and marketing strategies in the global packaging industry - Reports Corner

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Packaging Industry"" is a new report by Canadean that analyzes how packaging industry supplier companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2013-2014. Additionally, this report presents comparative analysis between four years of survey results, wherever applicable."

https://www.reportscorner.com/reports/18548/Global-Packaging-Survey-2013-2014---Market-Trends,-Marketing-Spend-and-Marketing-Strategies-in-the-Global-Packaging-Industry/

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Global packaging survey 2013 2014 - market trends, marketing spend and marketing strategies in the global packaging industry - Reports Corner

  1. 1. RCReports CornerGlobal Packaging Survey 2013-2014 - Market Trends, MarketingSpend and Marketing Strategies in the Global Packaging Industry
  2. 2. DescriptionDescriptionReports Cornerwww.reportscorner.com"Product Synopsis:""Global Packaging Survey 2013-2014: MarketTrends, Marketing Spend and Sales Strategies in the GlobalPackaging Industry"" is a new report by Canadean that analyzeshow packaging industry supplier companies media spend,marketing and sales strategies and practices, and businessplanning are set to change in 2013-2014. Additionally, this reportpresents comparative analysis between four years of surveyresults, wherever applicable."
  3. 3. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.com"Product Synopsis:""Global Packaging Survey 2013-2014: MarketTrends, Marketing Spend and Sales Strategies in the GlobalPackaging Industry"" is a new report by Canadean that analyzeshow packaging industry supplier companies media spend,marketing and sales strategies and practices, and businessplanning are set to change in 2013-2014. Additionally, this reportpresents comparative analysis between four years of surveyresults, wherever applicable. This report provides the current sizeof the marketing and advertising budgets of global packagingindustry suppliers and how spending by global packagingindustry suppliers will change, providing an insight into globalmarketing behavior. In addition, the report identifies future growthof global packaging industry buyers and suppliers and MandAactivity. This report not only grants access to the opinions andstrategies of business decision makers and competitors, but alsoexamines their actions surrounding business priorities.
  4. 4. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comThe report also provides access to information categorized byregion, company type, and size.Introduction and LandscapeWhywas the report written?This report is the result of an extensivesurvey drawn from Canadeans exclusive panel of leadingpackaging industry companies, and provides data and analysis onglobal packaging industry suppliers media spend, marketing andsales strategies, and practices and business planning within theglobal packaging industry. It includes key topics such as mediachannel spending outlooks, media budgets, marketing agencyselection criteria, business challenges, and sales tactics ofleading suppliers within the global packaging industry. The reportalso identifies global packaging industry buyers and suppliersfuture growth, MandA, and investment expectations.What is thecurrent market landscape and what is changing?According to thesurvey results, 59% of respondents are more optimistic about therevenue growth optimism of their companies in 2013.
  5. 5. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comWhat are the key drivers behind recent market changes?Challenges faced by packaging companies such as competition,requirement of expansion of capacity and services offerings,expanding geographic reach, lack of skilled workforce, and effortsto improve the supply chain, have prompted companies toconsolidate positions and look for MandA to stabilizeoperations.What makes this report unique and essential to read?This report is the result of an extensive survey drawn fromCanadeans exclusive panel of leading global packaging industryexecutives; It provides the reader with a definitive analysis of theindustry outlook and explores how opportunities and demand areset to change in 2013-2014; additionally, this report presentscomparative analysis between four years of survey results(wherever applicable). Furthermore, the report reveals the currentsize of packaging industry suppliers marketing and advertisingbudgets and how expenditure by
  6. 6. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comindustry suppliers will change, providing insight into globalmarketing behavior. This report identifies the key marketing aimsof organizations and the sales strategies companies will adopt inorder to adapt to market conditions in 2013. Additionally, it aimsto identify key amendments to marketing agencies that aidbusiness generation, respondents criteria for marketing agencyselection, and attitudes towards marketing and sales.KeyFeatures and BenefitsProject industry trends and revenue growthexpectations in 2013, and understand business confidence tomake informed business decisions.Drive revenues byunderstanding future product investment areas and key growthregions.Uncover key challenges and opportunities, and identifythe key actions required to maintain and win buyerbusiness.Formulate effective sales and marketing strategies byidentifying how supplier budgets are changing and the directionof spending in the future. Better promote your business byaligning your capabilities and
  7. 7. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.combusiness practices with your customers changing needs.Securestronger customer relationships by understanding the behaviorand changing strategies of industry buyers.Key MarketIssuesBrazil, China, India, Russia, and Eastern Europe are themost important emerging markets to offer growth in2013.Pressure on margins, customer price sensitivity, volatilityand increase in input costs, and shift in consumer spending andbehaviors remain the leading business concerns for the globalpackaging industry in 2013.The projected average size of theglobal annual marketing budget for supplier companies in thepackaging industry in 2013 is US$2.2 million, compared to US$3.1million in 2012.Online content sites and portals was identified asa key investment area by 45% of respondents, while 44% ofrespondents projected strong investment growth in corporateand brand websites.Competitor and market intelligenceresearch, CRM systems, and customer intelligence andanalytics were
  8. 8. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comidentified as the key investment areas in marketing and salessolutions by respondents.Key HighlightsAn analysis of revenuegrowth expectations by senior level respondents reveals that 59%are more optimistic about their companys revenue growth in2013.A significant percentage of packaging buyer respondentshighlighted that capital expenditure towards new productdevelopment, sustainable or green initiatives, and machineryand equipment purchase would increase in 2013.The top threepriorities for global packaging industry buyer respondents in 2013are improve operational efficiency, expand in current market,and pricing management.A total of 36% of packaging buyerrespondents and 41% of packaging supplier respondentsanticipate an increase of their current workforce in 2013.Surveyresults show that respondents from the global packaging industryidentified that the US, Singapore, Taiwan and Hong Kong,Germany, and South Korea offer the highest growth potentialamong developed countries in 2013-2014."
  9. 9. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com1 Introduction1.1 What is this Report About?1.2 Definitions1.3 Methodology1.4 Profile of Survey Respondents1.4.1 Profile of buyer respondents1.4.2 Profile of supplier respondents2 Executive Summary2.1 The global packaging industry anticipates revenue growth in 20132.2 Mergers and acquisitions in the industry are expected to increase in 20132.3 Brazil, China, and India are the most important emerging markets2.4 Companies face key challenges in pressure on margins, customer price sensitivity, and volatilityand increase in input costs2.5 Average annual marketing budget of suppliers is expected to increase2.6 Online content sites and portals, corporate and brand websites, and email and newsletters are todominate future investment
  10. 10. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com2.7 Customer retention, brand building or awareness, and customer acquisition dominate the keymarketing aims of suppliers for 2013-20142.8 Flexibility in customizing services and strategic and tactical consulting are the leading criticalsuccess factors for suppliers in 20133 Global Packaging Industry Dynamics3.1 Revenue Growth Projections in the Global Packaging Industry3.1.1 Revenue growth expectation - comparison between buyer and supplier responses3.1.2 Revenue growth expectation by buyers3.1.3 Revenue growth expectations by suppliers3.1.4 Revenue growth projections by region3.1.5 Revenue growth expectations by turnover3.1.6 Revenue growth expectations of senior level respondents3.2 Future Developments in Business Structure3.2.1 Future developments in business structure - comparison between buyer and supplier responses3.2.2 Future developments in business structure by buyers3.2.3 Future developments in business structure by suppliers
  11. 11. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com3.2.4 Key expected changes in business structure by region3.2.5 Key expected changes in business structure by turnover3.3 Merger and Acquisition Activity Expectations3.3.1 MandA activity expectations - comparison between buyer and supplier responses3.3.2 MandA activity expectations by buyers3.3.3 MandA activity expectations by suppliers3.3.4 MandA activity expectations by region3.3.5 MandA activity expectations by turnover3.3.6 Expand geographic reach vs. MandA activity projections3.4 Capital Expenditure Estimation3.4.1 Capital expenditure estimation - comparison between buyer and supplier responses3.4.2 Capital expenditure estimation by buyers3.4.3 Capital expenditure estimation by suppliers3.4.4 Capital expenditure estimation by region3.4.5 Capital expenditure estimation by turnover
  12. 12. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com3.5 Planned Change in Staff Recruitment Activity3.5.1 Planned change in staff recruitment activity - comparison between buyer and supplier responses3.5.2 Planned change in staff recruitment activity by buyers3.5.3 Planned change in staff recruitment activity by suppliers3.5.4 Planned change in staff recruitment activity by region3.5.5 Planned change in staff recruitment activity by company turnover4 Global Packaging Industry Market Growth Outlook4.1 Global Packaging Industry - Demand in Emerging Markets4.1.1 Demand in emerging markets - comparison between buyer and supplier responses4.1.2 Demand in emerging markets by buyers4.1.3 Demand in emerging markets by suppliers4.1.4 Demand in emerging markets by region4.1.5 Demand in emerging markets by company turnover4.2 Global Packaging Industry - Growth Expectations in Developed Markets4.2.1 Growth expectations in developed countries - comparison between buyer and supplier responses
  13. 13. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com4.2.2 Growth expectations in developed countries by buyers4.2.3 Growth expectations in developed markets by suppliers4.2.4 Growth expectations in developed countries by region4.2.5 Growth expectations in developed markets by company turnover5 Threats and Opportunities for the Global Packaging Industry5.1 Global Packaging Industry - Leading Business Concerns for 2013-20145.1.1 Leading business concerns - comparison between buyer and supplier responses5.1.2 Leading business concerns by buyers5.1.3 Leading business concerns by suppliers5.1.4 Leading business concerns by region5.1.5 Leading business concerns by company turnover5.2 Global Packaging Industry - Key Supplier Actions to Maintain and Win Buyer Business5.2.1 Actions to maintain and secure buyer business - comparison between buyer and supplier responses5.2.2 Actions to maintain and secure buyer business by buyers5.2.3 Actions to maintain and secure buyer business by supplier
  14. 14. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com5.2.4 Actions to maintain and secure buyer business by region5.2.5 Actions to maintain and secure buyer business by turnover5.2.6 Actions to maintain and secure buyer business by purchasing decision authority6 Packaging Industry Suppliers - Marketing Spend Activity6.1 Annual Marketing Budgets in the Packaging Industry6.1.1 Annual marketing budgets by suppliers6.1.2 Annual marketing budgets by region6.1.3 Annual marketing budgets by company turnover6.1.4 Annual marketing budgets vs. revenue growth expectations6.2 Planned Change in Marketing Expenditure6.2.1 Planned change in marketing expenditure levels by region6.2.2 Planned change in marketing expenditure levels by company turnover6.3 Future Investment in Media Channels6.3.1 Future investment in media channels by region6.3.2 Planned change in marketing spend by company turnover
  15. 15. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com7.1 Key Marketing Aims of Suppliers7.1.1 Key marketing aims of suppliers7.1.2 Key marketing aims by region7.1.3 Key marketing aims by company turnover7.2 Essential Amendments to Marketing Activities 2013-20147.2.2 Amendments to marketing activities by company turnover7.3 Critical Factors for Choosing a Marketing Agency7.3.1 Critical success factors for choosing a marketing agency by region7.3.2 Critical success factors by company turnover8 Appendix8.1 Survey Results - Closed Questions8.2 About Canadean8.3 Disclaimer
  16. 16. For more informationFor more informationReports Cornerwww.reportscorner.comFor more information please visit our websitehttps://www.reportscorner.com/reports/18548/Global-Packaging-Survey-2013-2014---Market-Trends,-Marketing-Spend-and-Marketing-Strategies-in-the-Global-Packaging-Industry/
  17. 17. Reports CornerThank YouThank Youwww.reportscorner.comRCContact us: contact@reportscorner.com

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