WPP Group plc - Financial and Strategic Analysis ReviewSummaryWPP Group plc ('WPP') is one of the largest communication services businesses in the world. The group runs its business through a number of subsidiaries and affiliates. The group offers an array of media and marketing services including advertising, market research and public relations, media planning and buying. The group's global advertising agencies are the most popular including Grey Worldwide, J. Walter Thompson (JWT), Ogilvy & Mather (O&M), and Young & Rubicam Brands (Y&R), offering creative services to some of the leading global brands.Global Markets Direct, the leading business information provider, presents an in-depth business, strategic and financial analysis of WPP Group plc. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct's views on the company.Scope' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered. ' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted. ' The report contains critical company information ' business structure and operations, the company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.' It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.' Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.Reasons to buy' A quick 'one-stop-shop' to understand the company. ' Enhance business/sales activities by understanding customers' businesses better.' Get detailed information and financial & strategic analysis on companies operating in your industry.' Identify prospective partners and suppliers ' with key data on their businesses and locations.' Capitalize on competitors' weaknesses and target the market opportunities available to them.' Compare your company's financial trends with those of your peers / competitors.' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

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WPP Group plc - Financial and Strategic Analysis Review
Published on February 2009
Report Summary
WPP Group plc - Financial and Strategic Analysis Review
Summary
WPP Group plc ('WPP') is one of the largest communication services businesses in the world. The group runs its business through a
number of subsidiaries and affiliates. The group offers an array of media and marketing services including advertising, market
research and public relations, media planning and buying. The group's global advertising agencies are the most popular including
Grey Worldwide, J. Walter Thompson (JWT), Ogilvy & Mather (O&M), and Young & Rubicam Brands (Y&R), offering creative services
to some of the leading global brands.
Global Markets Direct, the leading business information provider, presents an in-depth business, strategic and financial analysis of
WPP Group plc. The report provides a comprehensive insight into the company, including business structure and operations,
executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct's
views on the company.
Scope
' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational
factors are considered.
' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are
highlighted.
' The report contains critical company information ' business structure and operations, the company history, major products and
services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
' It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.
' Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.
Reasons to buy
' A quick 'one-stop-shop' to understand the company.
' Enhance business/sales activities by understanding customers' businesses better.
' Get detailed information and financial & strategic analysis on companies operating in your industry.
' Identify prospective partners and suppliers ' with key data on their businesses and locations.
' Capitalize on competitors' weaknesses and target the market opportunities available to them.
' Compare your company's financial trends with those of your peers / competitors.
' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.
WPP Group plc - Financial and Strategic Analysis Review Page 1/5

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Table of Content
Table Of Contents
Key Information 1
Key Ratios 1
Share Data 1
Performance Chart 1
Table Of Contents 2
List of Tables 2
List of Figures 2
Key Facts 3
Company Overview 3
Major Products and Services 4
Overview 4
History 5
SWOT Analysis Overview 7
Overview 7
WPP Group plc - Strengths 7
Monopolized Market Services 7
Loyal Clientele and Assured Revenue Flow 7
Inorganic Growth Strategy 7
WPP Group plc - Weaknesses 7
Languished Growth in West Europe 7
Lack of Scale for Liquidity 7
WPP Group plc - Opportunities 8
Advertising and Promotional Spend 8
Highly Profitable Space Program 8
Growth Potential from China 8
WPP Group plc - Threats 8
Intergration of Retail and Media Industries 8
Competitive Pressures 8
World Economy Recession 8
Key Competitors 9
Key Employees 9
Key Employee Biographies 9
Locations And Subsidiaries 10
Head Office 10
Other Locations & Subsidiaries 10
Financial Ratios 11
Capital Market Ratios 11
Annual Ratios 12
Interim Ratios 13
Ratio Charts 14
Appendix 15
Methodology 15
Ratio Definitions 15
About Global Markets Direct 18
Contact Us 18
WPP Group plc - Financial and Strategic Analysis Review Page 2/5

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Disclaimer 18
List of Tables
WPP Group plc, Key Facts 1
WPP Group plc, Key Ratios 1
WPP Group plc, Share Data 1
WPP Group plc, Key Facts 3
Major Products and Services 4
WPP Group plc, History 5
WPP Group plc, Key Employee Biographies 9
Currency Codes 15
Capital Market Ratios 15
Equity Ratios 16
These ratios are based on per share value. 16
Profitability Ratios 16
Cost Ratios 16
Liquidity Ratios 17
Leverage Ratios 17
Efficiency Ratios 18
List of Figures
WPP Group plc, Performance Chart (2003 - 2007) 1
WPP Group plc, Ratio Charts 14
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