Addressing the UK snacking on-the-go food and drink market, Evolution presents the most up to date and authoritative study into snackers' motivations and behaviours, offering relevant and actionable insight for your business. Evolution's report also goes beyond traditional market and consumer analysis to highlight how crisps and snacks shoppers in particular are motivated and behave in-store when snacking on-the-go, and how they compare to the average snacker.The report will help your business to identify key category drivers, barriers to purchase and substitute products in the snacking on-the-go market with a specific focus on crisps and snacks. It also incorporates the crucial yet often overlooked teenage market where shoppers exhibit quite different behaviours to that of adults.The report covers all major retail channels including supermarkets and superstores, c-stores, petrol filling stations, motorway service stations, CTNs and sandwich bars.This report will help you to:Review the profile of snackers by key metrics including demographics, penetration, frequency and spend.Compare and contrast the attitudes of confectionery snackers to the average snacker in relation to key topics including health & wellbeing, budgeting and treating.Assess key barriers to purchase and develop strategies to overcome.Learn about the profile and attitudes of snackers who consider confectionery but then purchase alternatives, and discover what they buy instead.Ascertain the performance of major categories including confectionery across the different UK retailers and channels, and identify opportunities for growth.Recognise complementary and substitute categories for confectionery snackers.Identify the key drivers of purchase for major categories including confectionery in the snacking on-the-go market.Discover the different circumstances in which shoppers buy confectionery snacks to-go, and how these compare with the average snacker.Analyse the key category opportunities in the snacking on-the-go market and identify where your categories fit inThis report provides as standard one of the most comprehensive studies into the broader snacking on-the-go market, including:Key market drivers and trends.Retailer, channel and category penetrations.Shopper profiles presented by key metrics including demographics, frequency, spend, location and circumstances.Shopper motivations and behaviours, including drivers of item choice, other items considered and attitudes towards a range of topics including health & wellbeing, budgeting and treating.Extensive commentary regarding the leading retailers' on-the-go strategies.This report offers both specific and broad appeal, and is aimed at FMCGs, retailers and agencies alike. The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the snacking on-the-go market and identify how your category performs in relation to others, drawing key learnings and opportunities for growth.

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The Snacking on-the-go Shopper Mission 2010; Crisps and Snacks
Focus
Published on April 2010
Report Summary
Addressing the UK snacking on-the-go food and drink market, Evolution presents the most up to date and authoritative study into
snackers' motivations and behaviours, offering relevant and actionable insight for your business.
Evolution's report also goes beyond traditional market and consumer analysis to highlight how crisps and snacks shoppers in
particular are motivated and behave in-store when snacking on-the-go, and how they compare to the average snacker.
The report will help your business to identify key category drivers, barriers to purchase and substitute products in the snacking
on-the-go market with a specific focus on crisps and snacks. It also incorporates the crucial yet often overlooked teenage market
where shoppers exhibit quite different behaviours to that of adults.
The report covers all major retail channels including supermarkets and superstores, c-stores, petrol filling stations, motorway service
stations, CTNs and sandwich bars.
This report will help you to:
Review the profile of snackers by key metrics including demographics, penetration, frequency and spend.
Compare and contrast the attitudes of confectionery snackers to the average snacker in relation to key topics including health &
wellbeing, budgeting and treating.
Assess key barriers to purchase and develop strategies to overcome.
Learn about the profile and attitudes of snackers who consider confectionery but then purchase alternatives, and discover what they
buy instead.
Ascertain the performance of major categories including confectionery across the different UK retailers and channels, and identify
opportunities for growth.
Recognise complementary and substitute categories for confectionery snackers.
Identify the key drivers of purchase for major categories including confectionery in the snacking on-the-go market.
Discover the different circumstances in which shoppers buy confectionery snacks to-go, and how these compare with the average
snacker.
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2. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Analyse the key category opportunities in the snacking on-the-go market and identify where your categories fit in
This report provides as standard one of the most comprehensive studies into the broader snacking on-the-go market,
including:
Key market drivers and trends.
Retailer, channel and category penetrations.
Shopper profiles presented by key metrics including demographics, frequency, spend, location and circumstances.
Shopper motivations and behaviours, including drivers of item choice, other items considered and attitudes towards a range of topics
including health & wellbeing, budgeting and treating.
Extensive commentary regarding the leading retailers' on-the-go strategies.
This report offers both specific and broad appeal, and is aimed at FMCGs, retailers and agencies alike. The report will help your
business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader
demand in the snacking on-the-go market and identify how your category performs in relation to others, drawing key learnings and
opportunities for growth.
Table of Content
Key findings and executive summary
The on-the-go shopper missions: definitions
Shopper missions
The on-the-go shopper missions
A framework for behaviour
A framework for behaviour ' shopper context
A framework for behaviour ' mission context
The on-the-go shopper market
Penetration
The on-the-go shopper mission at a glance
Penetration
Demographic profiles
Frequency
Spend
The snacking on-the-go shopper mission
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The snacking on-the-go shopper mission: drivers and trends
Macro trends
Category drivers - premiumisation and trading up
Category drivers - overcoming barriers to purchase
Category drivers - weight and size of purchase
Category drivers - new product development
Category drivers - occasions
Category drivers - retailer/format development and innovation
Category drivers - Improving promotional and display effectiveness
Category drivers - Leveraging technology and innovations
The snacking on-the-go shopper mission: key characteristics
Channel penetration
Retailer share of most recent visit
Channel share of most recent visit
Categories shopped
Categories shopped by channel
Categories shopped by demographics
Chocolate bar shoppers
Regular crisps shoppers
Chocolate vs. crisps
Spend
Frequency
The snacking on-the-go shopper mission: shopper context
Penetration
Modality
The snacking on-the-go shopper mission: mission context
Circumstances
Drivers of store choice
The snacking on-the-go shopper mission: motivations and behaviours
Drivers of item choice
Other items considered
General attitudes
Health
Budgeting
Need states
Brands
The snacking on-the-go shopper mission: crisps and snacks focus
Key findings
Breakdown by sub-category
Penetration by demographic
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Frequency of purchase
Retailer share of most recent visit
Channel share of most recent visit
Drivers of store choice
Product accompaniments
Spend
Drivers of item choice
Circumstances of purchase
Modality
General attititudes
Those who considered crisps but did not buy crisps
The snacking on-the-go shopper mission: retailer propositions
Tesco
Asda
Sainsbury's
Morrisons
Marks and Spencer
The Co-operative
Greggs
Boots
Wilkinson and WH Smith
Petrol filling stations
Motorway service stations
Methodology
Quantitative research - survey
Qualitative research ' focus groups
Glossary
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