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Dietary supplements are a key area of growth in the consumer health market. Companies are reaping the financial rewards of consumer interest in preventative health through the launch of a wider array of novel and affordable supplements. Positioning dietary supplements requires negotiating a complex labyrinth of health claims, local preferences and regulatory activity. An effective message regarding health benefits, and the localisation of products will advance sales.Euromonitor International's The Art of Positioning Dietary Supplements global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.