Telefonica, S.A. (TEF) SWOT ProfileSummaryGlobalData's Telefonica, S.A. (TEF) SWOT Profile is a comprehensive business, functional and strategic analysis of Telefonica, S.A.. The profile delves into the operations of the company to present an in-depth analysis of the various aspects related to its business. It analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, executive biographies and key competitors. The hallmark of the profile is the detailed strategic analysis of the company. This highlights and presents an unbiased view of its key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by understanding your partners, customers and competitors better.Telefonica, S.A. (Telefonica) is one of the world's largest telecommunications companies. The company provides fixed and mobile telephony services. It also offers data and business-solutions and services, wholesale services to telecommunication operators, mobile business, value added services, wireless data and Internet, and other related services. The company also engages in media and contact center activities through investments in Telefonica de Contenidos and Atento, respectively.Key Recent DevelopmentsApr 19, 2010: Telefonica wins telecommunications and IT services deal from FerrovialApr 14, 2010: Dell and Telef

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Telefonica, S.A. (TEF) SWOT Profile
Published on April 2010
Report Summary
Telefonica, S.A. (TEF) SWOT Profile
Summary
GlobalData's Telefonica, S.A. (TEF) SWOT Profile is a comprehensive business, functional and strategic analysis of Telefonica, S.A..
The profile delves into the operations of the company to present an in-depth analysis of the various aspects related to its business. It
analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, executive
biographies and key competitors. The hallmark of the profile is the detailed strategic analysis of the company. This highlights and
presents an unbiased view of its key strengths and weaknesses and the potential opportunities and threats. The profile helps you
formulate strategies that augment your business by understanding your partners, customers and competitors better.
Telefonica, S.A. (Telefonica) is one of the world's largest telecommunications companies. The company provides fixed and mobile
telephony services. It also offers data and business-solutions and services, wholesale services to telecommunication operators,
mobile business, value added services, wireless data and Internet, and other related services. The company also engages in media
and contact center activities through investments in Telefonica de Contenidos and Atento, respectively.
Key Recent Developments
Apr 19, 2010: Telefonica wins telecommunications and IT services deal from Ferrovial
Apr 14, 2010: Dell and Telefónica form strategic alliance
Feb 10, 2010: Telefonica Chooses Trivnet To Offer MFS In Latin America
Scope
- Examines key information about company for business intelligence.
- The company's core strengths and weaknesses and areas of development or decline are analyzed and presented objectively.
Business, strategic and operational aspects are taken into account.
- Opportunities available to the company are sized up and its growth potential assessed. Competitive and/or technological threats are
highlighted.
- The profile contains valuable and critical company information ' business structure and operations, the company history, major
products and services, prospects, key competitors, key employees, executive biographies, important locations and subsidiaries.
- The profile provides detailed financial ratios for the past five years as well as interim ratios for the last five interim periods for major
public companies.
- Financial ratios presented for major public companies include revenue trends, profitability, growth, margins and returns, liquidity and
leverage, financial position and efficiency ratios.
Note: Some of the elements mentioned above will be included in the profile based on the availability of information.
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Reasons to Buy
- A quick 'one-stop-shop' to understand the company clearly.
- Get detailed and exhaustive information and operational & strategic analysis on companies operating in your industry.
- Enhance business/sales activities by understanding customers' businesses better.
- Identify prospective partners and suppliers ' with key data on their businesses and locations.
- Understand and respond to your competitors' business structure, strategies, and explore weaknesses.
- With key historical ratios, compare your company's financial trends with those of your competitors.
- Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.
- Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
Table of Content
Table of Contents
Table of Contents 2
List of Tables 3
List of Figures 3
Telefonica, S.A. - Key Facts 4
Telefonica, S.A. - Business Description 4
Telefonica, S.A. - Major Products and Services 6
Telefonica, S.A. - History 7
Telefonica, S.A. - SWOT Analysis 9
SWOT Analysis - Overview 9
Telefonica, S.A. - Strengths 9
Strength - Dominant Market Position 9
Strength - Strong Research and Development 9
Strength - Expanding Operating Margin 9
Strength - Efficient Use of Resources 9
Telefonica, S.A. - Weaknesses 9
Weakness - Decreasing Market Share of Vivo 9
Weakness - Declining Market Share in Sector 10
Weakness - Limited Liquidity Position 10
Telefonica, S.A. - Opportunities 10
Opportunity - Growth in Telecommunications Services 10
Opportunity - Increasing Demand for 3G Technologies 10
Opportunity - Demand for Mobile Broadband 10
Opportunity - Strategic Growth Initiatives 10
Opportunity - Strategic Program: bravo! 11
Telefonica, S.A. - Threats 11
Threat - Government Regulations 11
Threat - Intense Competition 11
Threat - Global Economic Slowdown 11
Threat - Rapid Changes in Technology 11
Telefonica, S.A. - Key Competitors 12
Telefonica, S.A. - Key Employees 13
Telefonica, S.A. - Key Employee Biographies 14
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Telefonica, S.A. - Company Statement 15
Telefonica, S.A. - Locations And Subsidiaries 17
Head Office 17
Other Locations & Subsidiaries 17
Telefonica, S.A. - Financial Ratios 20
Financial Ratios - Capital Market Ratios 20
Financial Ratios - Annual Ratios 20
Financial Ratios - Interim Ratios 21
Financial Ratios - Ratio Charts 22
Recent Developments 23
Apr 19, 2010: Ferrovial signs IT services and Telecommunications agreement with Telefónica 23
Apr 14, 2010: Dell and Telefónica form strategic alliance 23
Feb 10, 2010: Telefonica Chooses Trivnet To Offer MFS In Latin America 23
Sep 30, 2009: Telefonica to trial LTE in six countries 24
Sep 07, 2009: Vodafone, Telefonica bid for Deutsche Telekom's UK mobile unit: report 24
Sep 06, 2009: Telefonica, China Unicom to swap $1 billion worth shares 25
Jul 30, 2009: Telefonica first half revenues decline 25
Jul 16, 2009: Ericsson signs managed services agreement with Telefonica O2 UK 26
Appendix 27
Methodology 27
Ratio Definitions 27
About GlobalData 32
Contact Us 32
Disclaimer 32
List of Tables
Telefonica, S.A., Key Information 1
Telefonica, S.A., Key Ratios 1
Telefonica, S.A., Share Data 1
Telefonica, S.A., SWOT Analysis 1
Telefonica, S.A., Key Facts 4
Telefonica, S.A., Major Products and Services 6
Telefonica, S.A., History 7
Telefonica, S.A., Key Employees 13
Telefonica, S.A., Key Employee Biographies 14
Telefonica, S.A., Other Locations 17
Telefonica, S.A., Subsidiaries 18
Telefonica, S.A., Ratios based on current share price 20
Telefonica, S.A., Annual Ratios 20
Telefonica, S.A., Interim Ratios 21
Currency Codes 27
Capital Market Ratios 27
Equity Ratios 28
Profitability Ratios 28
Cost Ratios 29
Liquidity Ratios 30
Leverage Ratios 30
Efficiency Ratios 31
List of Figures
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Telefonica, S.A., Performance Chart (2005 - 2009) 1
Telefonica, S.A., Ratio Charts 22
Companies Mentioned
The following companies are the major competitors of Telefonica, S.A.:
Orange France
Orange S.A.
Vodafone Group PLC
Deutsche Telekom AG
BT Group plc
AT&T Inc.
Portugal Telecom, SGPS, S.A.
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