Oral care has shown relative resilience to the downturn, with just above industry average growth in 2009. Basic oral care has been most immune with sustained consumption of toothpaste and increased spending on higher-priced products. While developed regions face further mass-market pressures, there is a significant trade up potential in developing countries. Further penetration of more sophisticated formats and increased consumption of secondary oral care will be key to sustained future growth.Euromonitor International's Sustaining Growth in Oral Care global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the Beauty and Personal Care industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Sustaining Growth in Oral Care
Published on April 2010
Report Summary
Oral care has shown relative resilience to the downturn, with just above industry average growth in 2009. Basic oral care has been
most immune with sustained consumption of toothpaste and increased spending on higher-priced products. While developed regions
face further mass-market pressures, there is a significant trade up potential in developing countries. Further penetration of more
sophisticated formats and increased consumption of secondary oral care will be key to sustained future growth.
Euromonitor International's Sustaining Growth in Oral Care global briefing offers an insight into to the size and shape of the Beauty
and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry
issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market
- be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts
illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs
mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Men's
Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Beauty and Personal Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a
network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to
help drive informed strategic planning.
Table of Content
Sustaining Growth in Oral Care
Euromonitor International
April 2010
Introduction
Global and Regional Performance
Category Analysis
Competitive Landscape
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Global Prospects and Opportunities
Definitions of the Report
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