This study focuses on the evolution of hybrid infotainment in the European and North American automotive market. In particular the study analyses the upcoming trend of smart phones and its penetration in the infotainment domain. This study describes the various automotive infotainment system offerings and apps available in the market. Different infotainment approaches are also explained in detail. The study also looks at business models, value chain analysis and revenue generation processes and strategies for OEMs using apps from smartphones. Consumer preference for various HMI options, apps awareness, usage and price is also shown.

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Strategic Analysis of the Impact of Smartphones and Apps on the
European and North American Infotainment Market
Published on March 2011
Report Summary
This study focuses on the evolution of hybrid infotainment in the European and North American automotive market. In particular the
study analyses the upcoming trend of smart phones and its penetration in the infotainment domain. This study describes the various
automotive infotainment system offerings and apps available in the market. Different infotainment approaches are also explained in
detail. The study also looks at business models, value chain analysis and revenue generation processes and strategies for OEMs
using apps from smartphones. Consumer preference for various HMI options, apps awareness, usage and price is also shown.
Table of Content
Table of Contents
Research Scope and Objectives 7
European and North American In-vehicle Infotainment Market - Smartphone and Apps Usage Market Overview 10
Current and Future OEM Infotainment Market Strategies - Europe and North America 15
Smartphone Interface to the Car - Types of Interfaces and European Consumer Feedback 24
Overview of Automotive Apps - Developed by OEMs and Third-party Developers 29
European Voice of Consumers on Automotive Apps Awareness and Willingness to Pay 39
Conclusions and Recommendations 46
About Frost & Sullivan 51
List of Figures
In-vehicle Infotainment Market: Smartphone OS Preference and Population Stats (Europe and North America), 2010 11
In-vehicle Infotainment Market: Overview of Smartphone Apps Store (Europe and North America), 2010 12
In-vehicle Infotainment Market: IVI Offerings by Various Auto OEMs (Europe and North America), 2010 21
In-vehicle Infotainment Market: Description of Vehicle-centric Apps by Auto OEMs (Europe and North America), 2010 31
In-vehicle Infotainment Market: Description of Aftermarket Vehicle-centric Apps (Europe and North America), 2010 35
In-vehicle Infotainment Market: Current and Future Objectives of Key Market Participants (Europe and North America), 2010 50
List of Charts
In-vehicle Infotainment Market: Smart OS-based Market Share (Europe and North America), 2010 11
In-vehicle Infotainment Market: Smartphone Market Share (Europe and North America), 2010 13
In-vehicle Infotainment Market: Market Conclusions (Europe and North America), 2010 14
In-vehicle Infotainment Market: Evolution Trends (Europe and North America), 2008-2015 16
In-vehicle Infotainment Market: Comparative Position Analysis (North America), 2015 17
In-vehicle Infotainment Market: Comparative Position Analysis (Europe), 2015 17
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In-vehicle Infotainment Market: Market Trends (Europe and North America), 2010 18
In-vehicle Infotainment Market: Types of Infotainment Approaches (Europe and North America), 2010 19
In-vehicle Infotainment Market: Comparison of Infotainment Approaches (Europe and North America), 2010 20
In-vehicle Infotainment Market: Challenges to OEMs (Europe and North America), 2011-2015 23
In-vehicle Infotainment Market: Description of Various Interface Technologies (Europe and North America), 2010 25
In-vehicle Infotainment Market: Overview of OEM and Tier-1 Apps (Europe and North America), 2010 30
In-vehicle Infotainment Market: Automotive App Store Value Chain (Europe and North America), 2010 37
In-vehicle Infotainment Market: Revenue Generation Process (Europe and North America), 2010 38
In-vehicle Infotainment Market: Conclusions (Europe and North America), 2010 47
In-vehicle Infotainment Market: Conclusions - Future Hybrid Systems (Europe and North America), 2010 48
In-vehicle Infotainment Market: Conclusions - Third-party Intrusion (Europe and North America), 2010 49
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