Sensory Fusion: Consumer and Innovation Trends

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Consumers are seeking more intensity and sensation from products. Manufacturers and brands, therefore, are increasingly strategizing in their sensory marketing to engage their customers. Despite that, many brands are still in the era of the sight and sound marketing paradigm, which has huge untapped opportunities in appealing to all senses to create one unified, stunning customer experience.Pinpoint over 40 marketing and product innovation 'platforms' that can be employed to entice new product trial.Access a unique blend of consumer and innovation insight to understand consumers seek for sensory appeal and what can be done to better attract them.Trend overview and sector specific analysis covering food, non-alcoholic and alcoholic drinks, personal care, household care, packaging, and retail.Consumers' exposure to global flavors and the search for indulgence are making them more experimental and demanding than ever before. 65% of consumers globally like making/trying different foods, and 78% consider 'authenticity', 'home-made', and 'real ingredients' to have a medium to very high amount of influence in their food choices.Taste remains the major driver of consumers' choices of beverages. Brands are responding with multiple sensory traits ' such as novel flavor blends, and food and alcohol pairings, which allow for more memorable experiences.Sensory benefits are deemed as influential as favorite brands for personal hygiene, haircare, skincare, and oral care products, which is significant given that personal care consumers generally tend to be brand-centric. The desire for maximal sensory appeal, therefore, is driving cosmetic brands to leverage multisensory branding.To what extent do global consumers seek novel and intense sensations and show interest in sensory appealing products across the major FMCG sectors'What is the 'Sensory Fusion' sub-trend' How does it impact consumers' What will it mean for core product and marketing innovation in my sector'How are brands capitalizing on the sensory fusion trend to stimulate consumers' senses at a maximum level and emotionally connect with them'

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Sensory Fusion: Consumer and Innovation Trends

  1. 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Sensory Fusion: Consumer and Innovation TrendsPublished on July 2012 Report SummaryConsumers are seeking more intensity and sensation from products. Manufacturers and brands, therefore, are increasinglystrategizing in their sensory marketing to engage their customers. Despite that, many brands are still in the era of the sight and soundmarketing paradigm, which has huge untapped opportunities in appealing to all senses to create one unified, stunning customerexperience.Pinpoint over 40 marketing and product innovation platforms that can be employed to entice new product trial.Access aunique blend of consumer and innovation insight to understand consumers seek for sensory appeal and what can be done to betterattract them.Trend overview and sector specific analysis covering food, non-alcoholic and alcoholic drinks, personal care, householdcare, packaging, and retail.Consumers exposure to global flavors and the search for indulgence are making them more experimentaland demanding than ever before. 65% of consumers globally like making/trying different foods, and 78% consider authenticity,home-made, and real ingredients to have a medium to very high amount of influence in their food choices.Taste remains the majordriver of consumers choices of beverages. Brands are responding with multiple sensory traits such as novel flavor blends, and foodand alcohol pairings, which allow for more memorable experiences.Sensory benefits are deemed as influential as favorite brands forpersonal hygiene, haircare, skincare, and oral care products, which is significant given that personal care consumers generally tend tobe brand-centric. The desire for maximal sensory appeal, therefore, is driving cosmetic brands to leverage multisensory branding.Towhat extent do global consumers seek novel and intense sensations and show interest in sensory appealing products across themajor FMCG sectorsWhat is the Sensory Fusion sub-trend How does it impact consumers What will it mean for core product andmarketing innovation in my sectorHow are brands capitalizing on the sensory fusion trend to stimulate consumers senses at amaximum level and emotionally connect with themSensory Fusion: Consumer and Innovation Trends (From Slideshare) Page 1/3
  2. 2. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. Sensory Fusion: Consumer and Innovation Trends Product Formats Please select the product formats and the quantity you require. 1 User License--USD 3 450.00 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________Sensory Fusion: Consumer and Innovation Trends (From Slideshare) Page 2/3
  3. 3. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93Sensory Fusion: Consumer and Innovation Trends (From Slideshare) Page 3/3

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