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IntroductionDriven by the launch of disease modifying treatments and an expanding patient population, the Alzheimer's disease market will more than double over the next 10 years. Late-stage pipeline products such as Pfizer/Medivation's Dimebon (latrepirdine) and Johnson & Johnson/Wyeth's bapineuzumab hold blockbuster potential. However, the risk of clinical trial failure remains high in this indication.Scope*Forecasts to 2018 for Alzheimer's disease, total dementia, and mild cognitive impairment for novel disease-modifying agents in the seven major markets*Forecasts to 2018 of current brand reformulations targeting the symptomatic relief market.*Provides a global Alzheimer's disease market snapshot, and analysis of patient population growth trends in the seven major markets and BRIC nations.*Discusses the requirement for biomarker development and targeting patients earlier in the course of their disease.HighlightsWith impressive Phase II data, a strong marketing partner, and broad target population, Datamonitor forecasts multi-billion dollar sales for Pfizer and Medivation's Dimebon (latrepirdine) over the forecast period 20092018.Driven by prescribing in non-ApoE4 allele patients, Datamonitor forecasts lucrative sales for Johnson & Johnson/Wyeth's bapineuzumab. Off-label prescribing for pre-dementia/prodromal Alzheimer's disease type mild cognitive impairment patients will add significant revenue towards the end of the 10-year outlook.It is unlikely that a treatment will be developed which completely halts, or reverse, the cognitive decline observed in Alzheimer's disease over the 10 year time horizon. Therefore, a symptomatic market will remain active in this disease over the forecast period.Reasons to Purchase*Quantify the current size of the global Alzheimer's disease market.*Appreciate the demographic changes leading to anticipated growth in the Alzheimer's disease market.*Quantify the market to 2018 in the US, Japan, and five key European markets while identifying the major drivers, resistors, and risks.