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As a result of increasing urbanisation and a rising number of single-person households, more people in Turkey are keeping a pet for companionship. Moreover, there has been a shift from feeding meal leftovers to prepared food due to rising disposable incomes. Therefore, pet food and pet products registered positive value and volume growth in 2011, with this continuing in 2012. At the same time, fluctuations in the exchange rate and the increasing cost of raw materials resulted in increasing unit...Euromonitor International's Pet Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.Product coverage: Pet Food, Pet Products. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report'* Get a detailed picture of the Pet Care market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market's major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.