Mobile Video Forecasts: Networking, Advertising and Entertainment 2009

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' How can your company utilise mobile video to maximise advertising revenue' ' Will mobile video integrate smoothly into mobile social networking' ' Can mobile companies have significant revenue benefits through mobile video entertainment' This brand new international report will tell you, so that you have the answers today. Mobile phone features have developed through time. Your customers are paying close attention to every future multimedia feature and development a handset possesses - email, web browsing, music player and camera quality. But just how will mobile video affect the mobile phone market in the future' Camera-phones first emerged commercially in Japan in 2001, however rapid innovation led to increased numbers of handsets featuring cameras capable of capturing pictures and video. Mobile video networks have since begun emerging around the world, 3 for example launching the UK's first in March 2003. The number of video-enabled mobile phones in use around the world has subsequently risen with its growth expected to continue through to 2014. But what will this usage be in 2014' How can you benefit from the increasing popularity of video-enabled handsets' This report tells you. Services available to mobile phone users have also altered as handset capabilities have developed, thus allowing for a broader mobile video experience. The advent of the iPhone has helped to stimulate competitor manufacturers into producing handsets capable of matching it, in terms of user interface and mobile video. Numerous companies have developed video applications purposely for the iPhone, such as video ads benefiting from the iPhone's touch-screen qualities. How will handset development dictate mobile video' If consumers are increasingly comfortable watching mobile video then which services can you offer to increase revenue' How influential will mobile video advertising be' Can you afford to be left behind as the mobile video market grows' Mobile video has helped influence the manner in which mobile handsets and accompanying technology has progressed. It is therefore imperative that you grasp what the future holds for mobile video and the knock-on effects it will have on other mobile sectors. Among others, the report looks at the following questions: ' How has mobile video progressed through time'' What are the different types of mobile video service on offer' ' What mobile video technologies exist'' What are the minimum network infrastructure requirements' ' Which mobile services will be the most successful' ' What does the future hold for mobile video-phoning' A range of different companies can be involved with mobile video, mobile phone operators, advertisers and content distributors to name but a few. What you can do to take advantage of the mobile video market' By reading this latest business report you will understand all of the exciting opportunities that will be available to increase your revenues and brand awareness. Who needs to read this report' Directors, VP and Senior managers in: ' Mobile operators' Mobile advertising agencies ' Mobile search companies ' Content distributors ' Content enablers ' Handset manufacturers

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Mobile Video Forecasts: Networking, Advertising and Entertainment 2009

  1. 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Mobile Video Forecasts: Networking, Advertising and Entertainment2009Published on February 2009 Report Summary How can your company utilise mobile video to maximise advertising revenue Will mobile video integrate smoothly into mobile social networking Can mobile companies have significant revenue benefits through mobile video entertainmentThis brand new international report will tell you, so that you have the answers today. Mobile phone features have developed throughtime. Your customers are paying close attention to every future multimedia feature and development a handset possesses - email,web browsing, music player and camera quality. But just how will mobile video affect the mobile phone market in the futureCamera-phones first emerged commercially in Japan in 2001, however rapid innovation led to increased numbers of handsetsfeaturing cameras capable of capturing pictures and video.Mobile video networks have since begun emerging around the world, 3 for example launching the UKs first in March 2003. Thenumber of video-enabled mobile phones in use around the world has subsequently risen with its growth expected to continue throughto 2014. But what will this usage be in 2014 How can you benefit from the increasing popularity of video-enabled handsets Thisreport tells you. Services available to mobile phone users have also altered as handset capabilities have developed, thus allowing fora broader mobile video experience. The advent of the iPhone has helped to stimulate competitor manufacturers into producinghandsets capable of matching it, in terms of user interface and mobile video. Numerous companies have developed videoapplications purposely for the iPhone, such as video ads benefiting from the iPhones touch-screen qualities. How will handsetdevelopment dictate mobile video If consumers are increasingly comfortable watching mobile video then which services can you offerto increase revenue How influential will mobile video advertising be Can you afford to be left behind as the mobile video marketgrows Mobile video has helped influence the manner in which mobile handsets and accompanying technology has progressed. It istherefore imperative that you grasp what the future holds for mobile video and the knock-on effects it will have on other mobilesectors.Among others, the report looks at the following questions: How has mobile video progressed through time What are the different types of mobile video service on offerMobile Video Forecasts: Networking, Advertising and Entertainment 2009 Page 1/11
  2. 2. Find Industry reports, Company profilesReportLinker and Market Statistics What mobile video technologies exist What are the minimum network infrastructure requirements Which mobile services will be the most successful What does the future hold for mobile video-phoning A range of different companies can be involved with mobile video, mobile phoneoperators, advertisers and content distributors to name but a few. What you can do to take advantage of the mobile video market Byreading this latest business report you will understand all of the exciting opportunities that will be available to increase your revenuesand brand awareness.Who needs to read this reportDirectors, VP and Senior managers in: Mobile operators Mobile advertising agencies Mobile search companies Content distributors Content enablers Handset manufacturers Table of ContentTable of Contents1. Introduction1.1. Evolution of the Camera-phoneFigure 1.1: Intellect picturephoneFigure 1.2: Sharp J-SH04Chart 1.1: How often do you use your video camera1.2. Mobile Video-Phoning1.3. Improved Broadcasting Standards1.4. Aims and Focus of this Report2. Types of Mobile Video2.1. Advertising2.2. StreamingMobile Video Forecasts: Networking, Advertising and Entertainment 2009 Page 2/11
  3. 3. Find Industry reports, Company profilesReportLinker and Market Statistics2.3. Video-phone Calls2.4. Video Share2.4.1. Video Share and Video-phone Call Differences2.5. Messaging2.6. Blogging2.7. User Generated Content2.8. Conferencing2.9. Mobisodes2.10. Ringtones2.11. Types of Mobile Video Overview3. Technology3.1. Digital Technology3.2. Mobile Technology Evolution3.2.1. 1G3.2.2. 2G3.2.3. 2.5GFigure 3.1: Oplayo 2.5G ScreenshotFigure 3.2: Path to 3G3.2.4. 3GTable 3.1: Mobile Connections by BearerTable 3.2: Connections by World Region3.2.4.1. GSM3.2.4.2. CDMA20003.2.4.3. EDGE3.2.4.4. UMTS3.2.5. 4G3.3. Broadcasting Standards3.3.1. MBMS3.3.2. MediaFLOFigure 3.3: Example of MediaFLO Technology Deployment3.3.3. ISDB3.3.4. S/T-DMB3.4. Video Compression3.4.1. MPEG3.4.1.1. MPEG-13.4.1.2. MPEG-23.4.1.3. MPEG-33.4.1.4. MPEG-43.4.1.5. H.2633.4.1.6. H.2643.4.1.7. HSUPA3.4.1.8. DivXTable 3.3: Companies that have worked with DivX3.4.1.9. Xvid3.4.1.10. Windows Media Video3.4.1.11. QuickTimeTable3.4: QuickTime Technologies Used3.4.1.11.1. Movie Fragments3.4.1.12. Real PlayerTable 3.5: RealPlayer AvailabilityMobile Video Forecasts: Networking, Advertising and Entertainment 2009 Page 3/11
  4. 4. Find Industry reports, Company profilesReportLinker and Market Statistics3.4.1.13. MobiclipTable 3.6: Video source files that can be converted to MobiclipTable 3.7: Mobiclip Network Capabilities3.5. Technology Overview4. AdvertisingChart 4.1: US Online Advertising Spending, 2007-2013Chart 4.2: Mobile Advertising Revenue4.1. Advertising via Mobile Video4.2. Ad InfuseTable 4.1: Partners of Ad Infuse4.3. Azuki Systems4.4. Amobee Media Systems4.5. Mobix Interactive4.6. SURF Communication Solutions4.7. 3ple-Media4.8. Vantrix4.8.1. Velti4.8.2. Ringleader Digital4.9. VideoEgg4.10. Mobile Video Advertising Overview5. User Generated VideoChart 5.1: Number of camera phones in market (taken from adult content report)5.1. Live Video Casting5.1.1. Flixwagon5.1.2. KyteTable 5.1: Kyte Partners5.1.2.1. Kyte Case Study5.1.3. QikTable 5.2: Mobile manufacturers that support Qik service5.1.4. LivecastTable 5.3: Livecast enabled handsetsTable 5.4: Livecast partners5.1.4.1. Live Video Casting OverviewTable 5.5: Benefits of live mobile video casting5.2. EyeVibe5.2.1. T-Mobile5.2.2. YospaceTable 5.6: Brands supporting EyeVibe5.3. Movidia5.4. MywavesTable 5.7: Mywaves Content PartnersTable 5.8: Most common Mywaves user profileTable 5.9: Mywave advertising clients5.5. NetsizeTable 5.10: Companies that have worked with Netsize5.6. NewBayTable 5.11: Newbay Customers5.7. FunMobilityTable 5.12: FunMobility Mobile Operator and Content Partners5.8. TelstraMobile Video Forecasts: Networking, Advertising and Entertainment 2009 Page 4/11
  5. 5. Find Industry reports, Company profilesReportLinker and Market Statistics5.9. Adult ContentChart 5.2: Mobile Adult Content Revenues (taken from adult content report)5.10. User Generated Content OverviewChart 5.3: On-Demand Video Consumption by type.6. Entertainment and Infotainment6.1. What is Entertainment6.2. What is Infotainment6.3. Sport6.3.1. 24-7 Football6.3.2. YamgoTable 6.1: Video and download formats supported by Yamgo6.3.3. PA Sport6.3.3.1. PA Sport EV6.3.4. CBS6.3.5. Sport on Mobile Video Overview6.4. Music6.4.1. ThumbplayTable 6.1: Thumbplay content providers6.5. Film6.5.1. Benefits from film mobile video6.5.1.1. Mobile Operators6.5.1.2. Mobile ManufacturersFigure 6.1: Insert Spice Movie Phone picture (same as Mobile Film content report)6.5.1.3. Film Studios6.5.1.4. Content Distributors6.5.1.5. Advertisers6.5.2. Film Mobile Video Overview6.6. Adult Content6.6.1. Xobile6.6.2. Adult Content Mobile Video Overview6.7. Other Entertainment Types6.7.1. BBC iPlayerTable 6.2: BBC iPlayer compatible mobile phones6.8. Entertainment and Infotainment Overview7. Companies Involved in Mobile Video (separate sections, messaging etc)7.1. Operators7.1.1. 37.1.2. O27.1.3. T-Mobile7.1.4. VodafoneTable 7.1: Countries able to view concert via mobile video7.1.5. Operators Overview7.2. Manufacturers7.2.1. AppleTable 7.2: Apple iPhone Usage Statistics7.2.1.1. Rhythm NewMediaFigure 7.1: vSnax Screenshot7.2.2. Nokia7.2.2.1. Nokia Video CentreTable 7.3: Partners in Nokia Video CentreMobile Video Forecasts: Networking, Advertising and Entertainment 2009 Page 5/11
  6. 6. Find Industry reports, Company profilesReportLinker and Market Statistics7.2.2.2. Medeo7.2.3. Other Competitors7.2.3.1. LG7.2.3.1.1. AT&T7.2.3.2. Samsung7.2.3.2.1. SRS Labs7.2.3.2.2. Pico Projector7.2.3.3. Sony Ericsson7.2.3.3.1. Veveo7.2.3.3.2. Vringo7.2.4. Manufacturers Overview7.3. Content Distributors and Enablers7.3.1. Dilithium7.3.1.1. Dilithium Customer Examples7.3.2. MediaFLOTable 7.4: MediaFLO channels7.3.3. Swanbay7.3.4. VuclipTable 7.5: Vuclip Partners7.3.5. Vidiator7.3.6. Content Distributors and Enablers Overview8. Conclusions8.1. How far will Mobile Video ProgressChart 8.1: Mobile Video Revenue, 2009-20148.2. What will be the most successful8.3. Recommendations For:8.3.1. Operators8.3.2. Manufacturers8.3.3. Advertisers8.3.4. Content Distributors8.3.5. Media CompaniesCompanies Listed33ple-MediaActimagineAd InfuseAlcatel-LucentAlltelAmobee Media SystemsAmoiAnime NetworkAppleAricentAT&TAzuki SystemsBBCBell MobilityBlackberryMobile Video Forecasts: Networking, Advertising and Entertainment 2009 Page 6/11
  7. 7. Find Industry reports, Company profilesReportLinker and Market StatisticsBlykBSkyBBSNLCBSCellularOneChina MobileChughwa TelecomClip In TouchD2SeeDatangDilithiumDisneyDopodEchovox GroupEMIEricssonEtisalatFacebookFIFAFlixwagonFoxFreescaleFremantleMediaFunMobilityGlobal IP SolutionsGoogleHBOHCL InfosystemsHomemade.roHTCHungama MobileiMateITVJamsterKodakKyoceraKyteLGLivecastMainConceptMedioMicrosoftMidwest WirelessMippinmKhojMobileplayMobix InteractiveMobtexMogreetMotorolaMobile Video Forecasts: Networking, Advertising and Entertainment 2009 Page 7/11
  8. 8. Find Industry reports, Company profilesReportLinker and Market StatisticsMovidiaMtekVision MediaMTVMySpaceMywavesNetsizeNewbayNokiaNTT DoCoMoO2OplayoOrangeOrtivaPA SportPalmParamountPeekabootvPlayboyPornoTubeQikQtekQualcommRADVISIONRealNetworksRedTubeRhythm NewMediaRingleader DigitalRipe TVROK-FreeBeTVRooftopComedySamsungSFRSharpSK TelecomSoftBankSonySony EricssonSpiceSprintSRS LabsStarcutSURF Communications SolutionsSwanbaySwisscom MobileSybase365SymbianTechFaithTelefonicaTelenorTelstraMobile Video Forecasts: Networking, Advertising and Entertainment 2009 Page 8/11
  9. 9. Find Industry reports, Company profilesReportLinker and Market StatisticsTexas InstrumentsThe News of the WorldThe SunThumbplayT-MobileToshibaUEFAUS CellularVantrixVeekerVeltiVerizon WirelessVeveoVH1VideoEggVidiatorVirgin MediaVodafoneVringoVTMVuclipWarner BrosWauWinksiteWiseSpotWMIXobileXtubeYamgoYospaceYouTubeMobile Video Forecasts: Networking, Advertising and Entertainment 2009 Page 9/11
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