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This research study focuses on the state of the Value Added Services market in the prominent countries of South Asia, Middle East and North African regions. The countries considered are India, Pakistan, Sri Lanka, UAE, Saudi Arabia and Egypt. The study details the state of each country market in terms of subscriber count and mobile service revenues and leads to the market size for mobile VAS in those markets. It divides the VAS offerings under messaging and premium content heads with estimates of the contribution made by each one of them to the total VAS market in a particular market. The important participants in each of the markets along with their market share and competitive positioning are also described as a part of this study.