Mobile Apps and Consumer Products Brands

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Consumer products marketers—including food, beverage, liquor, quick-service restaurant brands, household products, personal care, pet and apparel brands—have thrown their hats into the mobile app ring. For many marketers, apps are becoming a constituent part of an existing mobile marketing and media strategy.Want to find a recipe for a 30-minute meal' Chances are there is an app for that. Need to convey an apology through a virtual kiss' Yes, there is an app for that. And if your trousers sport the telltale signs of last night’s dinner, there’s an app for that, too. There are now numerous mobile apps that fill utilitarian needs, serving up informative tips and educational bits, plenty that offer pure entertainment and others that hover in between.An overwhelming 64.8% of marketers and publishers reported planning to invest in mobile apps this year, according to a December 2009 survey conducted by DM2PRO and Quattro Wireless. Mobile phones and devices play an important role in consumers’ lives and are spurring the growth of mobile apps.Consumer products brands desire closer relationships with their customers and the opportunity to invite them into personal exchanges and immersive experiences. But brands need to develop apps that are useful and valuable. The right kinds of mobile apps tethered to social media can move consumer products marketers closer to their goals.Key questions this report answers:Why do consumer products marketers need mobile apps'How are consumer products marketers using mobile apps, and what are the related opportunities'What are the best practices for devising a mobile app strategy'What should brands keep an eye on in the quickly evolving mobile landscape'  

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