Be the first to like this
In 2009 e-mail marketers started to get social, but 2010 will be the year social media makes e-mail marketing more powerful. Social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging customers and prospects.Even though people are spending more time using social media, they are not abandoning e-mail. The two channels can help each other, offering the opportunity for marketers to create deeper connections.Marketers must now integrate their e-mail marketing and social media marketing efforts. To maximize effectiveness, they should use these four strategies:Multiply the sharing opportunities by linking e-mail messaging with social media messaging.Provide a broader platform for brand advocates; encourage the best customers to share with friends via social media.Shift the control to the consumer by providing multiple avenues to interact with a company.Use e-mail metrics such as response rate and conversions to enhance social ROI.Key questions this report answers:How important are social media and e-mail to marketers'How do consumers use the two channels to communicate'Why is social sharing important'How can integrating social media and e-mail give consumers more control over their brand experience and a broader platform to act as advocates'Which e-mail metrics can also be used to measure social media success'