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Austria was the twelfth largest pharmaceutical market in the EU in 2006, accounting for approximately 2% of the EU pharmaceutical market. Germany and France, the largest pharmaceutical markets in the EU, individually accounted for 19% of the EU market. Between 2002 and 2006, Austria's consumption of pharmaceutical products increased by an annual average rate of 8%, amounting to ' 2.5 billion in 2006 (EFPIA, 2008). Austria's pharmaceutical consumption increased at a slightly higher rate than the average EU pharmaceutical consumption, which grew by an annual average rate of 7% in the review period.Developing any new business venture is difficult. Taking a project from the initial idea through the operational stage is a complex and time consuming effort. Before the potential members invest in a proposed business project, they must determine if it can be economically viable and then decide if investment advantages outweigh the risks involved. The feasibility study allows groups to preview potential project outcomes and to decide if they should continue. It is an integral part in developing a new project. The purpose of the feasibility study is to explore the project in enough detail for the interested parties and stake holders to make a commitment to proceed with the development of the project.Feasibility studies are useful and valid for many kinds of projects. An evaluation of a new business venture both for new groups and established businesses, is the most common, but not the only usage. Studies can help groups to expand existing services, build or remodel facilities, change methods of operation, add new products, or even merge with another business. A feasibility study assists decision makers whenever they need to consider alternative development opportunities.VENN Research's feasibility is intends to help the foreign exporters and companies to identify the market opportunities in a particular geography and a vertical. It covers the following aspects:' Current market scenario and trends' Export and Import trends' Market competition and players' Policies, Laws and Regulatory Initiatives in the industry' Opportunities and Threats' Distribution Channel Strategy' Market Entry Strategy' Industry Contacts and Relevant EventsThis feasibility report gives exporters in developing countries information on some main developments in the pharmaceutical products market in Austria. The information is additional to the information provided in the 'Feasibility Report ' European Union (EU) Pharmaceutical Products Market', which covers the EU in general. That report also contains an overview and explanation of the selected products dealt with, some general remarks on the statistics used, as well as information on other available documents for this sector. Statistical and background market information on consumption, production and trade, and information on trade structure, prices and market access is provided. Trends and forecasts, as well as opportunities for and threats to developing country suppliers, are highlighted and sources for more information are provided.Reasons to buy' A single source to fulfill all of your business and competitor intelligence needs' Gain a strong understanding of the country's pharmaceutical industry and the key sectors within it. ' Evaluate the attractiveness of the geography for pharmaceutical investment in the light of government policies and the reimbursement regime. ' Identify growth segments and opportunities in the industry.' Analyze the competitiveness of the market and target the shares of key competitors.' Develop strategies based on the latest product, brand, and regulatory events. ' Do deals with an understanding of how competitors are financed, and the mergers and partnerships that have shaped the market.' Identify and analyze the strengths and weaknesses of the industry incumbents.