Make-Up in Turkey to 2014

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IntroductionThis databook provides key data and information on the make-up market in Turkey. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on four categories: eye, face, nail and lip make-up*Market, category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data*Category level company and brand share as well as distribution share information for 2008 and 2009*Review of the top two companies within the make-up market, including company overview, key facts and business descriptionHighlightsThe market for make-up in Turkey increased at a compound annual growth rate of 13.4% between 2004 and 2009.The face make-up category led the make-up market in Turkey, accounting for a share of 34.2%.Leading players in Turkish make-up market include L'Oreal S.A., Revlon, Inc. and Procter & Gamble Company, The.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the make-up market in Turkey*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Make-Up in Turkey to 2014

  1. 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Make-Up in Turkey to 2014Published on September 2010 Report SummaryIntroductionThis databook provides key data and information on the make-up market in Turkey. This report is a comprehensive resource formarket, category and segment level data including value, volume, distribution share and company & brand share. This report alsoprovides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on four categories: eye, face, nail and lip make-up*Market, category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) andforecast (2010-14) data*Category level company and brand share as well as distribution share information for 2008 and 2009*Review of the top two companies within the make-up market, including company overview, key facts and business descriptionHighlightsThe market for make-up in Turkey increased at a compound annual growth rate of 13.4% between 2004 and 2009.The face make-up category led the make-up market in Turkey, accounting for a share of 34.2%.Leading players in Turkish make-up market include LOreal S.A., Revlon, Inc. and Procter & Gamble Company, The.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the make-up market in Turkey*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements Table of ContentTABLE OF CONTENTSChapter 1 Executive Summary 2Make-Up in Turkey to 2014 Page 1/8
  2. 2. Find Industry reports, Company profilesReportLinker and Market StatisticsSummary market level: make-up 2Summary category level: eye make-up 3Summary category level: face make-up 4Summary category level: nail make-up 5Summary category level: lip make-up 6Chapter 2 Introduction 7What is this report about 7How to use this report 7Market definition 8Chapter 3 Market Overview 21Value analysis (Turkish Lira), 200409 21Value analysis (Turkish Lira), 200914 22Value analysis (US dollars), 200409 24Value analysis (US dollars), 200914 24Volume analysis, 200409 26Volume analysis, 200914 27Company and brand share analysis 29Distribution analysis 34Expenditure and consumption per capita 36Chapter 4 Leading Company Profiles 40LOreal S.A. 40Revlon, Inc. 43Chapter 5 Category Analysis: Eye Make-Up 45Value analysis (Turkish Lira), 200409 45Value analysis (Turkish Lira), 200914 46Value analysis (US dollars), 200409 48Value analysis (US dollars), 200914 48Volume analysis, 200409 50Volume analysis, 200914 51Company and brand share analysis 53Distribution analysis 58Expenditure and consumption per capita 60Chapter 6 Category Analysis: Face Make-Up 63Value analysis (Turkish Lira), 200409 63Value analysis (Turkish Lira), 200914 64Value analysis (US dollars), 200409 66Value analysis (US dollars), 200914 66Volume analysis, 200409 68Volume analysis, 200914 69Company and brand share analysis 71Distribution analysis 76Expenditure and consumption per capita 78Chapter 7 Category Analysis: Nail Make-up 81Value analysis (Turkish Lira), 200409 81Value analysis (Turkish Lira), 200914 82Value analysis (US dollars), 200409 83Value analysis (US dollars), 200914 83Volume analysis, 200409 84Volume analysis, 200914 85Company and brand share analysis 87Make-Up in Turkey to 2014 Page 2/8
  3. 3. Find Industry reports, Company profilesReportLinker and Market StatisticsDistribution analysis 92Expenditure and consumption per capita 94Chapter 8 Category Analysis: Lip Make-Up 97Value analysis (Turkish Lira), 200409 97Value analysis (Turkish Lira), 200914 98Value analysis (US dollars), 200409 100Value analysis (US dollars), 200914 100Volume analysis, 200409 102Volume analysis, 200914 103Company and brand share analysis 105Distribution analysis 109Expenditure and consumption per capita 111Chapter 9 Country Comparison 114Value 114Volume 118Market share 122Chapter 10 New Product Development 123Product launches over time 123Recent product launches 125Chapter 11 Macroeconomic Profile 126Macroeconomic Indicators 126Chapter 12 Research Methodology 131Methodology overview 131Secondary research 132Market modeling 133Creating an initial data model 133Revising the initial data model 133Creating a final estimate 134Creating demographic value splits 134Primary research 134Data finalization 135Ongoing research 135Chapter 13 Appendix 136Future readings 136How to contact experts in your industry 136Disclaimer 136LIST OF FIGURESFigure 1: Make-up, Turkey, value by segment (TRYm), 200414 23Figure 2: Make-up, Turkey, category growth comparison, by value, 200414 25Figure 3: Make-up, Turkey, volume by segment (units, million), 200414 28Figure 4: Make-up, Turkey, category growth comparison, by volume, 200414 28Figure 5: Make-up, Turkey, company share by value (%), 200809 31Figure 6: Make-up, Turkey, distribution channels by value (%), 200809 35Figure 7: Eye make-up, Turkey, value by segment (TRYm), 200414 47Figure 8: Eye make-up, Turkey, category growth comparison, by value, 200414 49Figure 9: Eye make-up, Turkey, volume by segment (units, million), 200414 52Figure 10: Eye make-up, Turkey, category growth comparison, by volume, 200414 52Figure 11: Eye make-up, Turkey, company share by value (%), 200809 55Figure 12: Eye make-up, Turkey, distribution channels by value (%), 200809 59Make-Up in Turkey to 2014 Page 3/8
  4. 4. Find Industry reports, Company profilesReportLinker and Market StatisticsFigure 13: Face make-up, Turkey, value (TRYm), 200414 65Figure 14: Face make-up, Turkey, category growth comparison, by value, 200414 67Figure 15: Face make-up, Turkey, volume (units, million), 200414 70Figure 16: Face make-up, Turkey, category growth comparison, by volume, 200414 70Figure 17: Face make-up, Turkey, company share by value (%), 200809 73Figure 18: Face make-up, Turkey, distribution channels by value (%), 200809 77Figure 19: Nail make-up, Turkey, value by category (TRYm), 200414 82Figure 20: Nail make-up, Turkey, volume by category (units, million), 200414 86Figure 21: Nail make-up, Turkey, company share by value (%), 200809 89Figure 22: Nail make-up, Turkey, distribution channels by value (%), 200809 93Figure 23: Lip make-up, Turkey, value by segment (TRYm), 200414 99Figure 24: Lip make-up, Turkey, category growth comparison, by value, 200414 101Figure 25: Lip make-up, Turkey, volume by segment (units, million), 200414 104Figure 26: Lip make-up, Turkey, category growth comparison, by volume, 200414 104Figure 27: Lip make-up, Turkey, company share by value (%), 200809 107Figure 28: Lip make-up, Turkey, distribution channels by value (%), 200809 110Figure 29: Global make-up market split (value terms, 2009), top five countries 115Figure 30: Global make-up market value, 200409, top five countries 117Figure 31: Global make-up market split (volume terms, 2009), top five countries 119Figure 32: Global make-up market volume, 200409, top five countries 121Figure 33: Annual data review process 132LIST OF TABLESTable 1: Make-up category definitions 9Table 2: Make-up distribution channels 10Table 3: Make-up, Turkey, value by category (TRYm), 200409 21Table 4: Make-up, Turkey, value forecast by category (TRYm), 200914 22Table 5: Make-up, Turkey, value by category ($m), 200409 24Table 6: Make-up, Turkey, value forecast by category ($m), 200914 24Table 7: Make-up, Turkey, volume by category (units, million), 200409 26Table 8: Make-up, Turkey, volume forecast by category (units, million), 200914 27Table 9: Make-up, Turkey, brand share by value (%), 200809 29Table 10: Make-up, Turkey, value by brand (TRYm), 200809 30Table 11: Make-up, Turkey, company share by value (%), 200809 32Table 12: Make-up, Turkey, value by company (TRYm), 200809 33Table 13: Make-up, Turkey, distribution channels by value (%), 200809 34Table 14: Make-up, Turkey, value by distribution channel (TRYm), 200809 34Table 15: Make-up, Turkey, expenditure per capita (TRY), 200409 36Table 16: Make-up, Turkey, forecast expenditure per capita (TRY), 200914 37Table 17: Make-up, Turkey, expenditure per capita ($), 200409 38Table 18: Make-up, Turkey, forecast expenditure per capita ($), 200914 38Table 19: Make-up, Turkey, consumption per capita (units), 200409 39Table 20: Make-up, Turkey, forecast consumption per capita (units), 200914 39Table 21: LOreal S.A. key facts 40Table 22: Revlon, Inc. key facts 43Table 23: Eye make-up, Turkey, value by segment (TRYm), 200409 45Table 24: Eye make-up, Turkey, value forecast by segment (TRYm), 200914 46Table 25: Eye make-up, Turkey, value by segment ($m), 200409 48Table 26: Eye make-up, Turkey, value forecast by segment ($m), 200914 48Table 27: Eye make-up, Turkey, volume by segment (units, million), 200409 50Make-Up in Turkey to 2014 Page 4/8
  5. 5. Find Industry reports, Company profilesReportLinker and Market StatisticsTable 28: Eye make-up, Turkey, volume forecast by segment (units, million), 200914 51Table 29: Eye make-up, Turkey, brand share by value (%), 200809 53Table 30: Eye make-up, Turkey, value by brand (TRYm), 200809 54Table 31: Eye make-up, Turkey, company share by value (%), 200809 56Table 32: Eye make-up, Turkey, value by company (TRYm), 200809 57Table 33: Eye make-up, Turkey, distribution channels by value (%), 200809 58Table 34: Eye make-up, Turkey, value by distribution channel (TRYm), 200809 58Table 35: Eye make-up, Turkey, expenditure per capita (TRY), 200409 60Table 36: Eye make-up, Turkey, forecast expenditure per capita (TRY), 200914 60Table 37: Eye make-up, Turkey, expenditure per capita ($), 200409 61Table 38: Eye make-up, Turkey, forecast expenditure per capita ($), 200914 61Table 39: Eye make-up, Turkey, consumption per capita (units), 200409 62Table 40: Eye make-up, Turkey, forecast consumption per capita (units), 200914 62Table 41: Face make-up, Turkey, value by segment (TRYm), 200409 63Table 42: Face make-up, Turkey, value forecast by segment (TRYm), 200914 64Table 43: Face make-up, Turkey, value by segment ($m), 200409 66Table 44: Face make-up, Turkey, value forecast by segment ($m), 200914 66Table 45: Face make-up, Turkey, volume by segment (units, million), 200409 68Table 46: Face make-up, Turkey, volume forecast by segment (units, million), 200914 69Table 47: Face make-up, Turkey, brand share by value (%), 200809 71Table 48: Face make-up, Turkey, value by brand (TRYm), 200809 72Table 49: Face make-up, Turkey, company share by value (%), 200809 74Table 50: Face make-up, Turkey, value by company (TRYm), 200809 75Table 51: Face make-up, Turkey, distribution channels by value (%), 200809 76Table 52: Face make-up, Turkey, value by distribution channel (TRYm), 200809 76Table 53: Face make-up, Turkey, expenditure per capita (TRY), 200409 78Table 54: Face make-up, Turkey, forecast expenditure per capita (TRY), 200914 78Table 55: Face make-up, Turkey, expenditure per capita ($), 200409 79Table 56: Face make-up, Turkey, forecast expenditure per capita ($), 200914 79Table 57: Face make-up, Turkey, consumption per capita (units), 200409 80Table 58: Face make-up, Turkey, forecast consumption per capita (units), 200914 80Table 59: Nail make-up, Turkey, value (TRYm), 200409 81Table 60: Nail make-up, Turkey, value forecast (TRYm), 200914 82Table 61: Nail make-up, Turkey, value ($m), 200409 83Table 62: Nail make-up, Turkey, value forecast ($m), 200914 83Table 63: Nail make-up, Turkey, volume (units, million), 200409 84Table 64: Nail make-up, Turkey, volume forecast (units, million), 200914 85Table 65: Nail make-up, Turkey, brand share by value (%), 200809 87Table 66: Nail make-up, Turkey, value by brand (TRYm), 200809 88Table 67: Nail make-up, Turkey, company share by value (%), 200809 90Table 68: Nail make-up, Turkey, value by company (TRYm), 200809 91Table 69: Nail make-up, Turkey, distribution channels by value (%), 200809 92Table 70: Nail make-up, Turkey, value by distribution channel (TRYm), 200809 92Table 71: Nail make-up, Turkey, expenditure per capita (TRY), 200409 94Table 72: Nail make-up, Turkey, forecast expenditure per capita (TRY), 200914 94Table 73: Nail make-up, Turkey, expenditure per capita ($), 200409 95Table 74: Nail make-up, Turkey, forecast expenditure per capita ($), 200914 95Table 75: Nail make-up, Turkey, consumption per capita (units), 200409 96Table 76: Nail make-up, Turkey, forecast consumption per capita (units), 200914 96Table 77: Lip make-up, Turkey, value by segment (TRYm), 200409 97Make-Up in Turkey to 2014 Page 5/8
  6. 6. Find Industry reports, Company profilesReportLinker and Market StatisticsTable 78: Lip make-up, Turkey, value forecast by segment (TRYm), 200914 98Table 79: Lip make-up, Turkey, value by segment ($m), 200409 100Table 80: Lip make-up, Turkey, value forecast by segment ($m), 200914 100Table 81: Lip make-up, Turkey, volume by segment (units, million), 200409 102Table 82: Lip make-up, Turkey, volume forecast by segment (units, million), 200914 103Table 83: Lip make-up, Turkey, brand share by value (%), 200809 105Table 84: Lip make-up, Turkey, value by brand (TRYm), 200809 106Table 85: Lip make-up, Turkey, company share by value (%), 200809 108Table 86: Lip make-up, Turkey, value by company (TRYm), 200809 108Table 87: Lip make-up, Turkey, distribution channels by value (%), 200809 109Table 88: Lip make-up, Turkey, value by distribution channel (TRYm), 200809 109Table 89: Lip make-up, Turkey, expenditure per capita (TRY), 200409 111Table 90: Lip make-up, Turkey, forecast expenditure per capita (TRY), 200914 111Table 91: Lip make-up, Turkey, expenditure per capita ($), 200409 112Table 92: Lip make-up, Turkey, forecast expenditure per capita ($), 200914 112Table 93: Lip make-up, Turkey, consumption per capita (units), 200409 113Table 94: Lip make-up, Turkey, forecast consumption per capita (units), 200914 113Table 95: Global make-up market value, 2009 114Table 96: Global make-up market split (value terms ($m), 2009), top five countries 117Table 97: Global make-up market volume, 2009 118Table 98: Global make-up market split (volume terms, 2009), top five countries 121Table 99: Leading players, top five countries 122Table 100: Turkey make-up new product launches reports, by company (top five companies), 2009 123Table 101: Turkey make-up new product launches SKUs, by company (top five companies), 2009 123Table 102: Turkey make-up new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 124Table 103: Turkey make-up new product launches (reports), by ingredients (top 10 ingredients), 2009 124Table 104: Turkey make-up new product launches (reports), by package tags or claims, 2009 125Table 105: Turkey make-up new product launches - recent five launches (2009) 125Table 106: Turkey population, by age group, 200409 (millions) 126Table 107: Turkey population forecast, by age group, 200914 (millions) 127Table 108: Turkey population, by gender, 200409 (millions) 127Table 109: Turkey population forecast, by gender, 200914 (millions) 128Table 110: Turkey nominal GDP, 200409 (TRYbn, nominal prices) 128Table 111: Turkey nominal GDP forecast, 200914 (TRYbn, nominal prices) 128Table 112: Turkey real GDP, 200409 (TRYbn, 2000 prices) 129Table 113: Turkey real GDP forecast, 200914 (TRYbn, 2000 prices) 129Table 114: Turkey real GDP, 200409 ($bn, 2000 prices) 129Table 115: Turkey real GDP forecast, 200914 ($bn, 2000 prices) 130Table 116: Turkey consumer price index, 200409 (2000=100) 130Table 117: Turkey consumer price index, 200914 (2000=100) 130Make-Up in Turkey to 2014 Page 6/8
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