Make-up in Argentina to 2012

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Make-up in Argentina to 2012
Published on January 2009

Report Summary

Introduction

This databook is a detailed information resource covering all the key data points on Make-up in Argentina. It includes comprehensive
value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 4 categories: Eye make-up,Face make-up,Lip make-up and Nail make-up

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Make-up in Argentina increased between 2002-2007, growing at an average annual rate of 6.3%.

The leading company in the market in 2007 was L'Oreal S.A. The second-largest player was Avon Products, Inc. with Revlon, Inc. in
third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Make-up markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

Table of Content

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Make-up 2
Summary category level - Eye make-up 3
Summary category level - Nail make-up 4
Summary category level - Face make-up 5
Summary category level - Lip make-up 6

Make-up in Argentina to 2012 Page 1/8


Chapter 2 INTRODUCTION 7
What is this report about' 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 22
Value Analysis, 2002'2007 22
Value Analysis, US$ 2002'2007 25
Volume Analysis, 2002'2007 27
Company and Brand Share Analysis 30
Distribution Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 39
L'Oreal S.A 39
Avon Products, Inc. 42
Chapter 5 CATEGORY ANALYSIS - EYE MAKE-UP 44
Chapter 6 CATEGORY ANALYSIS - NAIL MAKE-UP 60
Chapter 7 CATEGORY ANALYSIS - FACE MAKE-UP 73
Chapter 8 CATEGORY ANALYSIS - LIP MAKE-UP 90



Chapter 9 COUNTRY COMPARISON 107
Value 107
Volume 112
Market Share 117
Chapter 10 NEW PRODUCT DEVELOPMENT 118
Product launches over time 118
Recent product launches 120
Chapter 11 ARGENTINA SOCIOECONOMIC PROFILE 121
Country Overview 121
Key Facts 122
Political Overview 123
Argentina Economic Overview 124
Chapter 12 ARGENTINA MACROECONOMIC PROFILE 126
Macroeconomic Indicators 126
Chapter 13 RESEARCH METHODOLOGY 131
Methodology overview 131
Secondary research 132
Market modeling 133
Primary research 134
Data finalization 135
Ongoing research 135
Chapter 14 APPENDIX 136
Future readings 136
How to contact experts in your industry 136
Disclaimer 136

LIST OF FIGURES
Figure 1: Argentina make-up value & value forecast, 2002-2012 (ARP m, nominal prices) 24
Figure 2: Argentina make-up category growth comparison, by value, 2002-2012 26
Figure 3: Argentina make-up volume & volume forecast, 2002-2012 (Units m) 29
Figure 4: Argentina make-up category growth comparison, by volume, 2002-2012 29
Figure 5: Argentina make-up company share, by value, 2006-2007 (%) 32
Figure 6: Argentina make-up distribution channels, by value, 2006-2007(%) 35
Figure 7: Argentina eye make-up value & value forecast, 2002-2012 (ARP m, nominal prices) 46
Figure 8: Argentina eye make-up category growth comparison, by value, 2002-2012 48
Figure 9: Argentina eye make-up volume & volume forecast, 2002-2012 (Units m) 51
Figure 10: Argentina eye make-up category growth comparison, by volume, 2002-2012 51
Figure 11: Argentina eye make-up company share, by value, 2006-2007 (%) 53
Figure 12: Argentina eye make-up distribution channels, by value, 2006-2007(%) 56
Figure 13: Argentina nail make-up value & value forecast, 2002-2012 (ARP m, nominal prices) 61
Figure 14: Argentina nail make-up volume & volume forecast, 2002-2012 (Units m) 64
Figure 15: Argentina nail make-up company share, by value, 2006-2007 (%) 66
Figure 16: Argentina nail make-up distribution channels, by value, 2006-2007(%) 69



Figure 17: Argentina face make-up value & value forecast, 2002-2012 (ARP m, nominal prices) 75
Figure 18: Argentina face make-up category growth comparison, by value, 2002-2012 77
Figure 19: Argentina face make-up volume & volume forecast, 2002-2012 (Units m) 80
Figure 20: Argentina face make-up category growth comparison, by volume, 2002-2012 81
Figure 21: Argentina face make-up company share, by value, 2006-2007 (%) 83
Figure 22: Argentina face make-up distribution channels, by value, 2006-2007(%) 86
Figure 23: Argentina lip make-up value & value forecast, 2002-2012 (ARP m, nominal prices) 92
Figure 24: Argentina lip make-up category growth comparison, by value, 2002-2012 94
Figure 25: Argentina lip make-up volume & volume forecast, 2002-2012 (Units m) 97
Figure 26: Argentina lip make-up category growth comparison, by volume, 2002-2012 98
Figure 27: Argentina lip make-up company share, by value, 2006-2007 (%) 100
Figure 28: Argentina lip make-up distribution channels, by value, 2006-2007(%) 103
Figure 29: Global make-up market split (value terms, 2007) ' Top 5 countries 108
Figure 30: Global make-up market value, 2002'2007 (Top 5 countries) 111
Figure 31: Global make-up market split (volume terms, 2007) ' Top 5 countries 113
Figure 32: Global make-up market volume, 2002'2007 (Top 5 countries) 116
Figure 33: Map of Argentina 122
Figure 34: Annual data review process 132

LIST OF TABLES
Table 1: Make-up category definitions 9
Table 2: Make-up distribution channels 10
Table 3: Argentina make-up value, 2002'2007 (ARP m, nominal prices) 22
Table 4: Argentina make-up value forecast, 2007'2012 (ARP m, nominal prices) 23
Table 5: Argentina make-up value, 2002'2007 (US$ m nominal prices) 25
Table 6: Argentina make-up value forecast, 2007'2012 (US$ m nominal prices) 25
Table 7: Argentina make-up volume, 2002'2007 (Units m) 27
Table 8: Argentina make-up volume forecast, 2007'2012 (Units m) 28
Table 9: Argentina make-up brand share, by value, 2006'2007 (%) 30
Table 10: Argentina make-up value, by brand 2006'2007 (ARP m nominal prices) 31
Table 11: Argentina make-up company share by value, 2006'2007 (%) 33
Table 12: Argentina make-up value, by company, 2006'2007 (ARP m nominal prices) 33
Table 13: Argentina make-up distribution channels, by value, 2006'2007 (%) 34
Table 14: Argentina make-up value, by distribution channel, 2006'2007 (ARP m nominal prices) 34
Table 15: Argentina make-up expenditure per capita, 2002'2007 (ARP, nominal prices) 36
Table 16: Argentina make-up forecast expenditure per capita, 2007'2012 (ARP, nominal prices) 36
Table 17: Argentina make-up expenditure per capita, 2002'2007 (US$ nominal prices) 37
Table 18: Argentina make-up forecast expenditure per capita, 2007'2012 (US$ nominal prices) 37
Table 19: Argentina make-up consumption per capita, 2002'2007 (Units) 38
Table 20: Argentina make-up forecast consumption per capita, 2007'2012 (Units) 38
Table 21: L'Oreal S.A Key Facts 39
Table 22: Avon Products, Inc. Key Facts 42
Table 23: Argentina eye make-up value, 2002'2007 (ARP m, nominal prices) 44
Table 24: Argentina eye make-up value forecast, 2007'2012 (ARP m, nominal prices) 45
Table 25: Argentina eye make-up value, 2002'2007 (US$ m nominal prices) 47
Table 26: Argentina eye make-up value forecast, 2007'2012 (US$ m nominal prices) 47
Table 27: Argentina eye make-up volume, 2002'2007 (Units m) 49
Table 28: Argentina eye make-up volume forecast, 2007'2012 (Units m) 50
Table 29: Argentina eye make-up brand share, by value, 2006'2007 (%) 52
Table 30: Argentina eye make-up value, by brand 2006'2007 (ARP m nominal prices) 52



Table 31: Argentina eye make-up company share by value, 2006'2007 (%) 54
Table 32: Argentina eye make-up value, by company, 2006'2007 (ARP m nominal prices) 54
Table 33: Argentina eye make-up distribution channels, by value, 2006'2007 (%) 55
Table 34: Argentina eye make-up value, by distribution channel, 2006'2007 (ARP m nominal prices) 55
Table 35: Argentina eye make-up expenditure per capita, 2002'2007 (ARP, nominal prices) 57
Table 36: Argentina eye make-up forecast expenditure per capita, 2007'2012 (ARP, nominal prices) 57
Table 37: Argentina eye make-up expenditure per capita, 2002'2007 (US$ nominal prices) 58
Table 38: Argentina eye make-up forecast expenditure per capita, 2007'2012 (US$ nominal prices) 58
Table 39: Argentina eye make-up consumption per capita, 2002'2007 (Units) 59
Table 40: Argentina eye make-up forecast consumption per capita, 2007'2012 (Units) 59
Table 41: Argentina nail make-up value, 2002'2007 (ARP m, nominal prices) 60
Table 42: Argentina nail make-up value forecast, 2007'2012 (ARP m, nominal prices) 61
Table 43: Argentina nail make-up value, 2002'2007 (US$ m nominal prices) 62
Table 44: Argentina nail make-up value forecast, 2007'2012 (US$ m nominal prices) 62
Table 45: Argentina nail make-up volume, 2002'2007 (Units m) 63
Table 46: Argentina nail make-up volume forecast, 2007'2012 (Units m) 64
Table 47: Argentina nail make-up brand share, by value, 2006'2007 (%) 65
Table 48: Argentina nail make-up value, by brand 2006'2007 (ARP m nominal prices) 65
Table 49: Argentina nail make-up company share by value, 2006'2007 (%) 67
Table 50: Argentina nail make-up value, by company, 2006'2007 (ARP m nominal prices) 67
Table 51: Argentina nail make-up distribution channels, by value, 2006'2007 (%) 68
Table 52: Argentina nail make-up value, by distribution channel, 2006'2007 (ARP m nominal prices) 68
Table 53: Argentina nail make-up expenditure per capita, 2002'2007 (ARP, nominal prices) 70
Table 54: Argentina nail make-up forecast expenditure per capita, 2007'2012 (ARP, nominal prices) 70
Table 55: Argentina nail make-up expenditure per capita, 2002'2007 (US$ nominal prices) 71
Table 56: Argentina nail make-up forecast expenditure per capita, 2007'2012 (US$ nominal prices) 71
Table 57: Argentina nail make-up consumption per capita, 2002'2007 (Units) 72
Table 58: Argentina nail make-up forecast consumption per capita, 2007'2012 (Units) 72
Table 59: Argentina face make-up value, 2002'2007 (ARP m, nominal prices) 73
Table 60: Argentina face make-up value forecast, 2007'2012 (ARP m, nominal prices) 74
Table 61: Argentina face make-up value, 2002'2007 (US$ m nominal prices) 76
Table 62: Argentina face make-up value forecast, 2007'2012 (US$ m nominal prices) 76
Table 63: Argentina face make-up volume, 2002'2007 (Units m) 78
Table 64: Argentina face make-up volume forecast, 2007'2012 (Units m) 79
Table 65: Argentina face make-up brand share, by value, 2006'2007 (%) 82
Table 66: Argentina face make-up value, by brand 2006'2007 (ARP m nominal prices) 82
Table 67: Argentina face make-up company share by value, 2006'2007 (%) 84
Table 68: Argentina face make-up value, by company, 2006'2007 (ARP m nominal prices) 84
Table 69: Argentina face make-up distribution channels, by value, 2006'2007 (%) 85
Table 70: Argentina face make-up value, by distribution channel, 2006'2007 (ARP m nominal prices) 85
Table 71: Argentina face make-up expenditure per capita, 2002'2007 (ARP, nominal prices) 87
Table 72: Argentina face make-up forecast expenditure per capita, 2007'2012 (ARP, nominal prices) 87
Table 73: Argentina face make-up expenditure per capita, 2002'2007 (US$ nominal prices) 88
Table 74: Argentina face make-up forecast expenditure per capita, 2007'2012 (US$ nominal prices) 88
Table 75: Argentina face make-up consumption per capita, 2002'2007 (Units) 89
Table 76: Argentina face make-up forecast consumption per capita, 2007'2012 (Units) 89
Table 77: Argentina lip make-up value, 2002'2007 (ARP m, nominal prices) 90
Table 78: Argentina lip make-up value forecast, 2007'2012 (ARP m, nominal prices) 91
Table 79: Argentina lip make-up value, 2002'2007 (US$ m nominal prices) 93
Table 80: Argentina lip make-up value forecast, 2007'2012 (US$ m nominal prices) 93



Table 81: Argentina lip make-up volume, 2002'2007 (Units m) 95
Table 82: Argentina lip make-up volume forecast, 2007'2012 (Units m) 96
Table 83: Argentina lip make-up brand share, by value, 2006'2007 (%) 99
Table 84: Argentina lip make-up value, by brand 2006'2007 (ARP m nominal prices) 99
Table 85: Argentina lip make-up company share by value, 2006'2007 (%) 101
Table 86: Argentina lip make-up value, by company, 2006'2007 (ARP m nominal prices) 101
Table 87: Argentina lip make-up distribution channels, by value, 2006'2007 (%) 102
Table 88: Argentina lip make-up value, by distribution channel, 2006'2007 (ARP m nominal prices) 102
Table 89: Argentina lip make-up expenditure per capita, 2002'2007 (ARP, nominal prices) 104
Table 90: Argentina lip make-up forecast expenditure per capita, 2007'2012 (ARP, nominal prices) 104
Table 91: Argentina lip make-up expenditure per capita, 2002'2007 (US$ nominal prices) 105
Table 92: Argentina lip make-up forecast expenditure per capita, 2007'2012 (US$ nominal prices) 105
Table 93: Argentina lip make-up consumption per capita, 2002'2007 (Units) 106
Table 94: Argentina lip make-up forecast consumption per capita, 2007'2012 (Units) 106
Table 95: Global make-up market value, 2007 107
Table 96: Global make-up market split (value terms (US$ m), 2007) ' Top 5 countries 110
Table 97: Global make-up market volume, 2007 112
Table 98: Global make-up market split (volume terms, 2007) ' Top 5 countries 115
Table 99: Leading players - Top 5 countries 117
Table 100: Argentina make-up new product launches (reports) and SKUs, by company (Top 5 companies), 2007 118
Table 101: Argentina make-up new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 119
Table 102: Argentina make-up new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 119
Table 103: Argentina make-up new product launches (reports), by Package tags or Claims 2007 120
Table 104: Argentina make-up new product launches (reports) - Recent 5 launches 120
Table 105: Argentina Key Facts 122
Table 106: Argentina population, by age group, 2002-2007 (millions) 126
Table 107: Argentina population forecast, by age group, 2007-2012 (millions) 127
Table 108: Argentina population, by gender, 2002-2007 (millions) 127
Table 109: Argentina population forecast, by gender, 2007-2012 (millions) 128
Table 110: Argentina real GDP, 2002-2007 (ARP bn, 2000 prices) 128
Table 111: Argentina real GDP forecast, 2007-2012 (ARP bn, 2000 prices) 128
Table 112: Argentina nominal GDP, 2002-2007 (ARP bn, nominal prices) 129
Table 113: Argentina nominal GDP forecast, 2007-2012 (ARP bn, nominal prices) 129
Table 114: Argentina real GDP, 2002-2007 (US$ bn, 2000 prices) 129
Table 115: Argentina real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 130
Table 116: Argentina consumer price index, 2002-2007 (2003=100) 130
Table 117: Argentina consumer price index, 2007-2012 (2003=100) 130



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