The India Online study helps in understanding the status and net usage behavior and preferences of online Indians. It not only provides the most recent estimates on the Internet user-ship, growth and penetration in India but also gives a highly 'insightful' understanding of the current net usage behavior and preferences of various types of online Indians.

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India Online 2009 Online Shopping
Published on April 2009
Report Summary
The India Online study helps in understanding the status and net usage behavior and preferences of online Indians. It not only
provides the most recent estimates on the Internet user-ship, growth and penetration in India but also gives a highly 'insightful'
understanding of the current net usage behavior and preferences of various types of online Indians.
Table of Content
India Online 2009 1
India Online 2008 Reports 2
Methodology 4
Executive Summary 11
Key Findings 13
Reading the Graphs & Tables 30
Popularity of Online Activities 32
Most Popular Websites 34
Online Buying Behavior 36
Demographic Profile 56
Socio-Economic Profile 68
Economic Profile 74
Net Usage Status 84
Net Usage Dynamics 105
Preferred Net Activities 131
Most Used Websites 142
Most Used Offline Media Brands 202
Segment Wise Detailed Tables 220
Appendix 394
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