Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market

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The $500 Billion Global Ad Industry is Entering VehiclesThis strategic insight covers the in-vehicle advertising in the North American automotive infotainment market. There is an influx of connected vehicles in the United States. The success of mobile advertisements delivered through handheld devices is due, in large part, to social media. The transition to the next largest audience (automotive) is promising. This research study outlines the timeframe of implementation of ads in vehicles. Beginning in 2014, select streaming services have already begun rolling out advertising inside cars and trucks. Given all the elements that factor into connected cars, companies must make calculated decisions based on concerns about driver distraction.Key Findings and Predictions Companies looking to advertise in vehicles will need time and more connected cars/trucks on the road.1 While mobile advertising has seen lucrative growth, Frost & Sullivan expects the industry to continue to grow, making in-vehicle advertising more attractive.2 Streaming services in vehicles do not have the same traction as mobile offerings, so in-vehicle ads will almost make up for high-development costs to the service provider.3 Frost & Sullivan analysts believe that by 2020 nearly % of vehicles will be connected, allowing for more ad penetration; meanwhile, compared to handhelds these figures are nominal.4 Location-based services will be the leading method for ad delivery, but first marketers must use the driver's habits and patterns to distribute the most relevant advertisement.5 Given the losses original equipment manufacturers (OEMs) are facing with one-time hardware costs, Frost & Sullivan analysts believe the future automakers will force an implementation of in-vehicle ad revenue sharing.Who is Leading in Mobile Advertising' Social media giant Facebook is leading the way in mobile revenue earning. -The companies above are making shifts within their digital advertising models. Currently, mobile ad spend accounts for roughly% of all US digital ad spend, compared to a mere % in 2010. -Customers are shifting time spent on desktop devices to handhelds, such as tablets and smartphones; and companies are taking quick action. -Roughly % of Americans own cell phones, and the automotive industry is making every effort to connect drivers to their smartphones. It is estimated that nearly% of drivers use their mobile device at any time while driving'this compared to a personal music device being used% of the time.

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Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market

  1. 1. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market Published on July 2014 Report Summary The $500 Billion Global Ad Industry is Entering Vehicles This strategic insight covers the in-vehicle advertising in the North American automotive infotainment market. There is an influx of connected vehicles in the United States. The success of mobile advertisements delivered through handheld devices is due, in large part, to social media. The transition to the next largest audience (automotive) is promising. This research study outlines the timeframe of implementation of ads in vehicles. Beginning in 2014, select streaming services have already begun rolling out advertising inside cars and trucks. Given all the elements that factor into connected cars, companies must make calculated decisions based on concerns about driver distraction. Key Findings and Predictions Companies looking to advertise in vehicles will need time and more connected cars/trucks on the road. 1 While mobile advertising has seen lucrative growth, Frost & Sullivan expects the industry to continue to grow, making in-vehicle advertising more attractive. 2 Streaming services in vehicles do not have the same traction as mobile offerings, so in-vehicle ads will almost make up for high-development costs to the service provider. 3 Frost & Sullivan analysts believe that by 2020 nearly % of vehicles will be connected, allowing for more ad penetration; meanwhile, compared to handhelds these figures are nominal. 4 Location-based services will be the leading method for ad delivery, but first marketers must use the driver's habits and patterns to distribute the most relevant advertisement. 5 Given the losses original equipment manufacturers (OEMs) are facing with one-time hardware costs, Frost & Sullivan analysts believe the future automakers will force an implementation of in-vehicle ad revenue sharing. Who is Leading in Mobile Advertising' Social media giant Facebook is leading the way in mobile revenue earning. -The companies above are making shifts within their digital advertising models. Currently, mobile ad spend accounts for roughly% of all US digital ad spend, compared to a mere % in 2010. -Customers are shifting time spent on desktop devices to handhelds, such as tablets and smartphones; and companies are taking quick action. -Roughly % of Americans own cell phones, and the automotive industry is making every effort to connect drivers to their smartphones. It is estimated that nearly% of drivers use their mobile device at any time while driving'this compared to a personal music device being used% of the time. Table of Content 1. EXECUTIVE SUMMARY Executive Summary Key Findings and Predictions Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market (From Slideshare) Page 1/5
  2. 2. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Digital Advertising: An Introduction with Industry Trends Digital Advertising by the Numbers Who is Leading in Mobile Advertising' Mobile Advertising: the Ecosystem and Structure Connected Infotainment Comparative Analysis in North America Telematic and Infotainment Customer Feedback Internet Radio Penetration Internet Radio: Advertising Challenges and Future Trends Connected Vehicles'A Global Perspective Conclusions and Predictions 2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY Research Scope, Objectives, Background, and Methodology Research Scope Research Aims and Objectives Key Questions this Study Will Answer Research Background Research Methodology 3. DIGITAL AND MOBILE ADVERTISING: AN INDUSTRY OVERVIEW Digital and Mobile Advertising: An Industry Overview Digital Advertising: Ads are Everywhere Digital Advertising: Ad Medium Revenue Performance Mobile Advertising'Marketing Optimism Facebook Case Study Mobile Phones and their Owners Change is Imminent Smartphone Usage Conclusions 4. MOBILE ADVERTISING IN THE VEHICLE Mobile Advertising in the Vehicle North American Automotive App Store Recap App Development'From Phone to Vehicle Telematic Services Business Model Comparison OnStar Telematic Case Study Telematic Revenue Analysis Internet Radio'An Introduction Internet Radio and Partnerships In-vehicle Advertising and App Development Pandora Case Study Aha by Harman Featuring Placecast Placecast'The Power of Location-based Advertising Competition Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market (From Slideshare) Page 2/5
  3. 3. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! 5. CONCLUSIONS AND FUTURE OUTLOOK Conclusions and Future Outlook Captivating the Driver Location-based Advertising'The Way of the Future In-vehicle Ads and their Future on the Road Connectivity in the Car'Do Ads Fit In' The Last Word'3 Big Predictions Legal Disclaimer 6. APPENDIX Appendix Learn More'Next Steps Abbreviations and Acronyms Used Market Engineering Methodology Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market (From Slideshare) Page 3/5
  4. 4. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. Product Formats Please select the product formats and the quantity you require. Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________ Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market Site License--USD 7 500.00 Quantity: _____ Site License+Hardcopy--USD 8 000.00 Quantity: _____ Corporate License--USD 9 000.00 Quantity: _____ Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market (From Slideshare) Page 4/5
  5. 5. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 Customer signature:   Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market (From Slideshare) Page 5/5

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