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The high temperatures in summer 2010 did not stop ice cream from declining by 1% in retail current value and volume terms to reach sales of EUR274 million and 47 million litres. With the important health trend and consumers increasingly considering their bodies as major piece of art, they were more likely to control their desire for ice cream to make sure they looked their best at the lakeside or pool.Euromonitor International's Ice Cream in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.Product coverage: Frozen Yoghurt, Ice Cream Parlours, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the Ice Cream market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.