At the start of the 21st century there was great optimism among wine companies being able to develop into large-volume global players primarily through mergers and acquisitions. Recent events, such as Constellation Brands' divestment of its UK and Australian operations in January 2011 for a fraction of what it paid has shown that optimism to be misplaced. This briefing looks at what happened, but more importantly how companies can now develop their global presence.Euromonitor International's How Wine Companies Can Become Global global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the Alcoholic Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.

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How Wine Companies Can Become Global
Published on August 2011
Report Summary
At the start of the 21st century there was great optimism among wine companies being able to develop into large-volume global
players primarily through mergers and acquisitions. Recent events, such as Constellation Brands' divestment of its UK and Australian
operations in January 2011 for a fraction of what it paid has shown that optimism to be misplaced. This briefing looks at what
happened, but more importantly how companies can now develop their global presence.
Euromonitor International's How Wine Companies Can Become Global global briefing offers an insight into to the size and shape of
the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and
trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers
strategic analysis of key factors influencing the market - be they new product developments, packaging innovations,
economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for
success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Content
How Wine Companies Can Become Global
Euromonitor International
August 2011
Introduction
A Fragmented and Localised Category
Broad Geographic Spread
Expanding Internationally
Broad Product Portfolio Required
Future Prospects
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