In 2002, AWA published the first study of the global wine label market, identifying volumes and trends in product decoration technologies for wines. Global Wine & Wine Label Market & Technology Review 2010 is the third assessment of the current status of this highly-specialized area of use for labels and labeling technologies. It is the principal objective of this AWAreness' Report to provide a comprehensive background to, and understanding of, the wine label market in 2009; to describe the current trends in volume growth and materials technology by region; and to identify the main drivers for these trends. The report also identifies the challenges and opportunities that are available within the wine label market and highlights the geographical and market sectors where opportunities are greater.Competitive product decoration technologies are also outlined in the report to provide context.The wine market represents a tremendous opportunity for labeling, often with specialty requirements and value-added decoration. We forecast a healthy growth for the wine label market to 2013, and note that the market share of pressure-sensitive labels continues to increase. As the market evolves and new opportunities emerge, the Global Wine & Wine Label Market & Technology Review 2010 offers an insight into the issues that face the product decoration media used on a worldwide basis. The collection of primary data is a key element in the research methodology used for this study. AWA conducted in-depth telephone and email interviews with leading wine label printers and converters, raw materials suppliers, end users, industry experts, label designers, and trade associations. Secondary research for this study is based on AWA's comprehensive internal database of label market information, a review of available published literature, and an analysis of trade and industry statistics.

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Global Wine & Wine Label Market & Technology Review 2010
Published on July 2010
Report Summary
In 2002, AWA published the first study of the global wine label market, identifying volumes and trends in product decoration
technologies for wines. Global Wine & Wine Label Market & Technology Review 2010 is the third assessment of the current status of
this highly-specialized area of use for labels and labeling technologies. It is the principal objective of this AWAreness' Report to
provide a comprehensive background to, and understanding of, the wine label market in 2009; to describe the current trends in
volume growth and materials technology by region; and to identify the main drivers for these trends. The report also identifies the
challenges and opportunities that are available within the wine label market and highlights the geographical and market sectors where
opportunities are greater.Competitive product decoration technologies are also outlined in the report to provide context.The wine
market represents a tremendous opportunity for labeling, often with specialty requirements and value-added decoration. We forecast
a healthy growth for the wine label market to 2013, and note that the market share of pressure-sensitive labels continues to increase.
As the market evolves and new opportunities emerge, the Global Wine & Wine Label Market & Technology Review 2010 offers an
insight into the issues that face the product decoration media used on a worldwide basis. The collection of primary data is a key
element in the research methodology used for this study. AWA conducted in-depth telephone and email interviews with leading wine
label printers and converters, raw materials suppliers, end users, industry experts, label designers, and trade associations. Secondary
research for this study is based on AWA's comprehensive internal database of label market information, a review of available
published literature, and an analysis of trade and industry statistics.
Table of Content
Table of Contents
1. INTRODUCTION 8
1.1 Introduction 9
1.2 Methodology 11
1.3 Definitions 14
2. EXECUTIVE SUMMARY 19
3. GLOBAL WINE MARKET 27
3.1 Wine Market Structure 29
3.2 Global Wine Production ' Geographic Distribution 33
3.2.1 'Old World' Wine Producing Countries/Regions 47
3.2.2 'New World' Wine Producing Countries/Regions 51
3.3 Global Wine Production, Demand, and Consumption 54
3.4 Wine Market Economics 59
3.5 Worldwide Wine Producers 63
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4. GLOBAL WINE LABEL MARKET 66
4.1 Wine Label Market Structure 67
4.2 Global Wine Label Market 71
4.3 Regional Wine Label Use/Volumes 73
4.4 Wine Labeling Technology 76
4.4.1 Europe 78
4.4.2 North America 81
4.4.3 South America 84
4.4.4 Australia/New Zealand 86
4.4.5 South Africa 90
4.4.6 Rest of the World 91
4.5 Wine Label Market Growth Drivers 95
4.6 Market Threats and Opportunities 97
4.6.1 Threats 97
4.6.2 Opportunities 98
5. WINE LABEL MATERIALS 102
5.1 Wine Label Materials 103
5.2 Wine Label Face Materials 106
5.2.1 Paper 106
5.2.2 Film 108
5.3 Wine Label Adhesives 110
5.3.1 Labeling Formats 110
5.3.2 Adhesive Types 111
5.3.2.1 Glue Applied Labels 111
5.3.2.2 Pressure-sensitive Labels 113
5.3.2.3 Other Application/Adhesive Technologies 116
6. WINE ' PRODUCT DECORATION TECHNOLOGIES 117
6.1 Label Printing Technologies 119
6.2 Printing Inks 121
6.3 Other Label Converting Technologies 123
6.4 Product and Brand Security 125
6.5 Alternative Bottle Decoration Technologies 129
6.6 Competitive Packaging Technologies 130
6.6.1 Bag-in-Box 133
6.6.2 Plastic Bottles 137
6.6.3 Aseptic Cartons 139
6.6.4 Metal Cans and Bottles 141
6.6.5 Other Alternative Wine Packaging Formats 143
6.6.5.1 Pouches 143
6.6.5.2 Grab & Go Convenience 145
7. WINE LABEL CONVERTING 146
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8. DIRECTORY 151
8.1 Label materials suppliers 152
8.2 Paper suppliers 154
8.3 Associations 155
8.4 Wine Resellers/Distributors 157
8.5 Wineries 159
8.6 Label Converters 173
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