Global Sustainable (Green) Packaging Industry

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Global Sustainable (Green) Packaging Industry
Published on August 2010

Report Summary

This report analyzes the worldwide markets for Sustainable (Green) Packaging in US$ Million. The US market is analyzed by the
following packaging type: Biodegradable, Recyclable, and Re-Usable Packaging. The 'Recyclable Packaging' segment is further
broken down by the following product segments ' Metal, Paper, and Other Recyclables. The report provides separate comprehensive
analytics for the US, Canada, Japan Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are
provided for each region for the period 2007 through 2015. A six-year historic analysis is also provided for these markets. The report
profiles 74 companies including many key and niche players such as Amcor Limited, Ball Corporation, Bemis Company Inc., Biopack
Environmental Solutions Inc., Constar International Inc., Crown Holdings, Inc., Earthcycle Packaging Ltd., EnviroPAK Corp., E. I. Du
Pont de Nemours and Company, Georgia-Pacific LLC, Graphic Packaging Holding, Graham Packaging Company Inc., Huhtamäki
Oyj, Innovia Films Ltd., MeadWestvaco Corp., NatureWorks LLC, Owens-Illinois Inc., Pactiv Corp., Plantic Technologies Ltd.,
Plastipak Packaging Inc., Printpack Inc., Rexam PLC, Saint-Gobain SA, Sealed Air Corp., and Silgan Holdings Inc. Market data and
analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported
select online sources.

Table of Content

SUSTAINABLE (GREEN) PACKAGING MCP-6330
A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Packaging Industry Goes Green II-1
Market Immune to Economic Recession II-1
Sustainable Packaging Bracing for Robust Growth II-1
Europe and US Dominate the Green Packaging Market II-2
Asia-Pacific: The Fastest Growing Regional Market II-2

Global Sustainable (Green) Packaging Industry (From Slideshare) Page 1/13


Growth Drivers II-2
Brand Positioning II-2
Environmental Issues II-2
Stringent Regulations II-2
Government Mandates II-3
Harmonizing Metrics and Indicators II-3

2. MARKET TRENDS AND ISSUES II-4
Sustainable Packaging: A Promising and Challenging Industry II-4
Standardized Regulations - Need of the Hour II-4
Sustainable Packaging Policies - Order of the Day II-4
New Policies Lined Up for Packaging Manufacturers II-5
Extended-Producer Responsibility (EPR) Schemes II-5
Packaging Companies Embrace Sustainable Practices to Foster
Growth II-6
Reduced Packaging Volume - An Ongoing Industry Trend II-6
Growing Demand for Biodegradable Packaging II-6
Bioplastics Demand on the Rise Worldwide II-6
Popular Biodegradable Plastics in Review II-7
Key End-Use Applications II-7
Western Europe - The Largest Market for Bioplastics II-7
Eco Friendly Packaging for Added Brand Value II-7
Craft Brewers Shift to Metal Packaging II-8

3. END-USE MARKETS - A REVIEW II-9
Cosmetics and Personal Care - A Lucrative End-Use Market II-9
Biodegradable Materials Gain Popularity in Cosmetic Industry II-10
Food and Beverage Packaging Steer Towards Green Trend II-10
Consumer Demand Food Products in Eco-Friendly Packaging II-11
Biopolymers to Replace Plastics in Food Packaging II-11
Healthcare Industry Slow in Adopting Sustainable Packaging II-11

4. SUSTAINABLE (GREEN) PACKAING - PRODUCT OVERVIEW II-12
Introduction to Packaging II-12
Packaging Concerns II-12
Movement Towards Sustainability II-12
Sustainable Packaging - The Definition II-13
Sustainable Packaging in a Nut Shell II-13
Why Sustainable Packaging II-13
Benefits of Sustainable Packaging II-13
Packaging Materials and Sustainability Features II-14
Table 1: Primary Sustainable Packaging Materials and their
Recycling Rate (includes corresponding Graph/Chart) II-14
Select Packaging Materials in Review II-15
Sugarcane Fiber (Bagasse) II-15
Paper and Paperboard II-15
Paper and Paperboard Production: Virgin Vs. Recycled Fiber II-15
Advantages of Paper and Paperboard II-16



Recyclable Corrugated Boxes - A Growth Propellant II-16
Molded Pulp - Applications Growing Abound II-16
Recyclable Plastics - The Largest Segment by Material Type II-16
Recycling PET Packaging Gains Prominence II-17
Table 2: Plastic Packaging Materials Ranked by Recycling
Rate in the US (2008) (includes corresponding Graph/Chart) II-17
Amcor - Global Pioneer to Operate PET Recycling Plant II-17
PET Replaces Glass - A Sustainability Move II-18
Cosmetics: Key End-Use Application for Plastic Packaging
Materials II-18
Metal - Easily Recyclable Packaging Material II-18
Aluminum: 100 Percent Recyclable Metal II-18
Steel: Energy-Efficient Metal Packaging Material II-19
Tinplate: Dominating the Food Cans Market II-19
Major Trends & Issues II-19
High Entry Barriers in Metal Packaging II-19
Continuous Reduction in Metal Content II-20
Tightening Regulations for Metal Packaging Materials II-20
Aluminum Cans Losing Ground in Soft Drink and Beer Sectors II-20
Glass - Now Preferred for Niche Applications II-20
Cullet - Recycled Material for Glass Making II-21
Flexible Packaging Materials - A New Horizon II-21
Concerns II-22

5. PRODUCT INTRODUCTIONS AND LAUNCHES II-23
Sealed Air Rolls Out Bubble Wrap Recycled Grade Cushioning II-23
ABB Selects Ball Corp.'s Alumi-Tek for Pure Pro 50 Protein Shakes II-23
Monster Selects Ball Corp.'s Jumbo Cap Can for Monster Energy
DUB Edition II-23
Sealed Air Expands its Portfolio of Ethafoam Polyethylene Foam II-23
Crown Launches Novel Containers for Biscuit Packaging II-24
Sonoco to Introduce True Blue Packaging Program II-24
Plush Chocolates Selects Eco-Friendly Packaging of Plantic II-24
Vital Products to Develop Bio-based Packaging System II-24
Spartech Introduces Recyclable Packaging Materials II-25
Hartness International and RKW Introduces Grab Pack II-25
Sonoco Introduces Firma Packaging Line II-25
Shorewood Packaging Launches DuoPak II-25
Grupo Bimbo Rolls Out Green Packaging II-26
ConAgra Foods Introduces Eco-Friendly Packaging II-26
Graphic Packaging Launches Eco-Friendly Cap-it Multipacks II-26
Salazar Packaging Introduces Globe Guard Eco Flex Molded Pulp II-26
Univenture to Unveil New Environment Friendly Storage and
Packaging Products II-27
Rexam Unveils 100% PCR PET Resin Liquid Oval Containers II-27
StalkMarket Introduces two New Product Lines II-27
Fabri-Kal Extends its Greenware Family of Sustainable Products II-28
Freshëns Unveils Ecotainer II-28



Innovia Films Launches 'NatureFlex' Film II-28
Pactiv Unveils 'EarthChoice SmartLock' Hinged Lid Containers II-28
Innovia Films Expands 'NatureFlex' High Barrier Films Range II-29
Pactiv Unveils New Hefty Space Saver Packaging II-29
Huhtamaki Introduces Paperboard Packaging for Chilled Ready Meals II-29
Huhtamaki Introduces Bio-coated Paper Packaging II-29
Artisan Wine to Introduce Wine in PET Bottles II-30
Huhtamaki Expands the r-PET Salad Pot Range II-30
Associated Packaging to Launch RPET Frozen Food Trays II-30
VIP Launches Sustainable EcoCube Packaging II-30
DuPont Showcases Sustainable Packaging II-31
Laminations Introduces UCrate II-31
Shorewood Introduces Green Packaging for DVDs and CDs II-31
Braskem to Introduce Green Polyethylene II-31

6. RECENT INDUSTRY ACTIVITY II-32
Bemis Acquires Alcan Packaging Food Americas II-32
Ospelt Selects Amcor ReClose for Malbuner Sliced Meat Packaging II-32
Thorntons Selects 'NatureFlex' of Innovia Films for Melts
Packaging II-32
Victorinox Selects 'Natralock' Packaging Solution of MeadWestvaco II-32
Eastman Kodak Selects 'Natralock' Packaging Solution for
Digital Camera II-33
LiDestri Foods Selects PET Container of Constar II-33
Amcor to Take Over Alcan Packaging Subsidiaries II-34
Cascades Acquires the Tissue Business of Atlantic Packaging
Products II-34
Twinings Selects 'Natureflex' Packaging Film of Innovia Films
for Packaging Tea II-34
Gillette Chooses BlisterGuard of Colbert Packaging for Razor Line II-35
Navajo Selects MeadWestvaco's Natralock Security Packaging for
Mobile Phone Chargers II-35
Biopack Forays into Sustainable Packaging Market of Asia II-35
Dell Dispatches Netbooks in Eco-Friendly Packaging II-35
Earthbound and Naked Juice Going Green II-36
Bemis Company Acquires Packaging Operations of Huhtamaki II-36
Georgia-Pacific Acquires ORBIS Container II-36
Graham Packaging and Henkel Consumer Goods Establish New On-
Site Facility II-36
TalkingRain Selects G-LiteTM of Graham Packaging for Vitamin-
enhanced Waters II-37
Amcor Announces Construction of New Paper Recycling Mill II-37
Alixir Teams Up with Firstan to Enhance Alexipack Production
Capacity II-37
CardPak® and Winterborne Partners for Sustainable Packaging
Solutions II-38
Graphic Packaging Corp. and Altivity Packaging LLC Merge II-38
MAUSER Completes Acquisition of American Fiber Drum II-38



Rio Tinto Acquires Alcan II-38
Sealed Air and Biosphere Industries Receive Top Sustainable
Innovation Award II-39
Sealed Air's Cryovac NatureTRAY Package Receives BPI
Certification II-39
Sutter Home Selects Ball Corp for Supplying Wine in PET Bottles II-40
Constar's 'DiamondClear' Technology Obtains FDA Nod II-40
Nature's Farm Selects 'NatureFlex' for Gourmet Pasta Packaging II-41
Method Products Chooses Amcor Flexibles Mono-Polymer Film II-41

7. FOCUS ON SELECT GLOBAL PLAYERS II-42
Amcor Limited (Australia) II-42
Ball Corporation (US) II-42
Bemis Company Inc. (US) II-43
Biopack Environmental Solutions Inc. (Hong Kong) II-43
Constar International Inc. (US) II-44
Crown Holdings, Inc (US) II-44
Earthcycle Packaging Ltd. (Canada) II-45
EnviroPAK Corp. (US) II-45
E. I. Du Pont de Nemours and Company (US) II-46
Georgia-Pacific LLC (US) II-47
Graphic Packaging Holding (US) II-47
Graham Packaging Company Inc. (US) II-48
Huhtamäki Oyj (Finland) II-48
Innovia Films Ltd. (UK) II-49
MeadWestvaco Corp. (US) II-50
NatureWorks LLC (US) II-50
Owens-Illinois Inc. (US) II-51
Pactiv Corp. (US) II-51
Plantic Technologies Ltd. (Australia) II-51
Plastipak Packaging Inc. (US) II-52
Printpack Inc. (US) II-52
Rexam PLC (UK) II-53
Saint-Gobain SA (France) II-53
Sealed Air Corp. (US) II-53
Silgan Holdings Inc. (US) II-54

8. GLOBAL MARKET PERSPECTIVE II-55
Table 3: World Recent Past, Current & Future Analysis for
Sustainable Packaging by Geographic Region - US, Canada, Japan
Europe, Asia-Pacific (Excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed with Annual
Demand in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) II-55

Table 4: World Historic Review for Sustainable (Green)
Packaging by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (Excluding Japan), Latin America, and Rest of



World Markets Independently Analyzed with Annual Demand in US$
Million for Years 2001 through 2006 (includes corresponding
Graph/Chart) II-56

Table 5: World 10-Year Perspective for Sustainable (Green)
Packaging by Geographic Region - Percentage Breakdown of
Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan) and Rest of World Markets for Years 2005, 2010 & 2015
(includes corresponding Graph/Chart) II-57

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Sustainable Packaging to Outstrip Overall Packaging Demand III-1
Recyclable Packaging - The Largest Segment III-1
Biodegradable Packaging - The Fastest Growing Segment III-1
Sluggish Drums Market Restrains Reusable Packaging Growth III-2
Factors Driving Market Growth in the US III-2
Rising Fuel and Raw Material Cost III-2
Growing Consumer Interest III-2
Regulatory Red Tape III-2
Key Market Trends and Issues III-2
Recyclable Prices Plunged Amid Recession III-2
Recycled Packaging Poised for Sturdy Growth III-3
Sustainable Glass Packaging Holds Great Potential III-3
Wine Market to Propel Glass Packaging Demand III-3
Glass Packaging Recycling Gains Traction III-4
Opportunities Abound for Sustainable Packaging in Food and
Beverage Market III-4
Degradable Plastics: The Future of Food Packaging III-4
Product Launches III-5
Strategic Corporate Developments III-9
Focus on Select Key Players III-16
B.Market Analytics III-26
Table 6: US Recent Past, Current & Future Analysis for
Sustainable (Green) Packaging by Packaging Type -
Biodegradable, Recycled Material, and Re-Usable Packaging
Markets Independently Analyzed with Annual Demand in US$
Graph/Chart) III-26

Table 7: US Historic Review for Sustainable (Green)
Packaging by Packaging Type - Biodegradable, Recycled
Material, and Re-Usable Packaging Markets Independently
Analyzed with Annual Demand in US$ Million for Years 2001
through 2006 (includes corresponding Graph/Chart) III-27



Table 8: US 10-Year Perspective for Sustainable (Green)
Packaging by Packaging Type - Percentage Breakdown of Demand
for Biodegradable, Recycled Material, and Re-Usable
Packaging Markets for Years 2005, 2010 & 2015 (includes
corresponding Graph/Chart) III-27

2. CANADA III-28
Current and Future Analysis III-28
Earthcycle Packaging Ltd. - A Key Player III-29
Table 9: Canadian Recent Past, Current & Future Analysis for
Sustainable (Green) Packaging - Annual Demand in US$ Million
for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-29

Table 10: Canadian Historic Review for Sustainable (Green)
Packaging - Annual Demand in US$ Million for Years 2001

3. JAPAN III-31
Table 11: Japanese Recent Past, Current & Future Analysis
for Sustainable (Green) Packaging - Annual Demand in US$
Graph/Chart) III-31

Table 12: Japanese Historic Review for Sustainable (Green)

4. EUROPE III-33
World's Largest Market for Sustainable (Green) Packaging III-33
Market Trends and Issues III-33
EU Embarks on a Prestigious Venture to Develop Sustainable
Packaging Materials III-33
Biopackaging Spiraling in Popularity III-33
Fresh Produce - Major End-use Application III-34
Leading Retailers Using Biopacks III-34
Factors Inhibiting Biodegradable Packaging Growth III-34
High Costs III-34
Performance Capabilities III-34
Customer Awareness III-34
Lack of Technology Advancements for Home Composting III-35



Product Launch III-35
Table 13: European Recent Past, Current & Future Analysis
for Sustainable (Green) Packaging by Geographic Region -
France, Germany, Italy, the UK, Spain, Russia, and Rest of
Europe Markets Independently Analyzed with Annual Demand in
US$ Million for Years 2007 through 2015 (includes

Table 14: European Historic Review for Sustainable (Green)
Packaging by Geographic Region -France, Germany, Italy, the
UK, Spain, Russia, and Rest of Europe Markets Independently
Analyzed with Annual Demand in US$ Million for Years 2001

Table 15: European 10-Year Perspective for Sustainable
(Green) Packaging by Geographic Region - Percentage
Breakdown of Demand for France, Germany, Italy, the UK,
Spain, Russia, and Rest of Europe Markets for Years 2005,
2010 & 2015 (includes corresponding Graph/Chart) III-38

4a. FRANCE III-39
Saint-Gobain SA - A Major Player III-39
Table 16: French Recent Past, Current & Future Analysis for
Graph/Chart) III-39

Table 17: French Historic Review for Sustainable (Green)

4b. GERMANY III-41
Product Launch III-41
Table 18: German Recent Past, Current & Future Analysis for
Graph/Chart) III-41

Table 19: German Historic Review for Sustainable (Green)



4c. ITALY III-43
Table 20: Italian Recent Past, Current & Future Analysis for
Graph/Chart) III-43

Table 21: Italian Historic Review for Sustainable (Green)

4d. THE UNITED KINGDOM III-45
Focus on Select Players III-46
Table 22: UK Recent Past, Current & Future Analysis for
Graph/Chart) III-47

Table 23: UK Historic Review for Sustainable (Green)

4e. SPAIN III-49
Table 24: Spanish Recent Past, Current & Future Analysis for
Graph/Chart) III-49

Table 25: Spanish Historic Review for Sustainable (Green)

4f. RUSSIA III-51
Table 26: Russian Recent Past, Current & Future Analysis for



Graph/Chart) III-51

Table 27: Russian Historic Review for Sustainable (Green)

4g. REST OF EUROPE III-53
Huhtamäki Oyj - A Major Player III-54
Table 28: Rest of Europe Recent Past, Current & Future
Analysis for Sustainable (Green) Packaging - Annual Demand
in US$ Million for Years 2007 through 2015 (includes

Table 29: Rest of Europe Historic Review for Sustainable
(Green) Packaging - Annual Demand in US$ Million for Years
2001 through 2006 (includes corresponding Graph/Chart) III-55

5. ASIA-PACIFIC III-56
Strategic Corporate Development III-57
Key Players III-57
Table 30: Asia-Pacific Recent Past, Current & Future

Table 31: Asia-Pacific Historic Review for Sustainable

6. LATIN AMERICA III-61
Table 32: Latin American Recent Past, Current & Future



Table 33: Latin American Historic Review for Sustainable

7. REST OF WORLD III-63
Table 34: Rest of World Recent Past, Current & Future

Table 35: Rest of World Historic Review for Sustainable

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 74 (including Divisions/Subsidiaries - 85)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 63
Canada 2
Europe 13
France 2
Germany 4
The United Kingdom 4
Rest of Europe 3
Asia-Pacific (Excluding Japan) 6
Latin America 1
------------------------------------------


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